ISSN: 0974-438X
Imapct factor(SJIF): 6.56
A Refereed Monthly International Journal of Management

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PBRI is now indexed in ESCI by THOMSON REUTERS.

Editorial Board A Refereed Monthly International Journal of Management
Prof. B. P. Sharma
(Editor in Chief)
Prof. Mahima Birla
(Additional Editor in Chief)
Dr. Khushbu Agarwal
Ms. Asha Galundia
(Circulation Manager)

 Editorial Team

Dr. Devendra Shrimali
Dr. Dharmesh Motwani
Shri B.R. Agrawal Shri Rahul Agrawal Shri Aashish Agrawal
Patron & founder chairman Secretary, PAHER Finance Secretary, PAHER
Editorial Board:
Editor in Chief:
Prof. B. P. Sharma
PAHER University
Pacific Hills, Airport Road, Udaipur - 313001
Phone : +91-294-2494506, +91-294-2494507
Additional Editor in Chief:
Prof. Mahima Birla
Dean FMS,
PAHER University
Dr. Khushbu Agarwal
Associate Professor
Pacific Business School
Bureau of Economic and Business updates: Editorial Team Members:
Prof. N. K. Dashora
Former Director,
Vision School of Management
Dr. Devendra Shrimali
Associate Professor,
Pacific Business School
Dr. Pallavi Mehta
Associate Professor,
Pacific Institute of Management
Dr. Dharmesh Motwani
Assistant Professor,
Pacific Business School
Dr. Nidhi Nalwaya
Assistant Professor,
Pacific Business School
Mr. Ramesh Modi
Content developer and Publication Officer
Circulation Manager:
Ms. Asha Galundia
Honorary Consultative Editor(s):
John Walsh
Prof. Shyam S. Lodha Prof. Udai Lal Paliwal
Director, SIU Research Centre
School of Management
Shinawatra University, 197, Viphawadi-Rangsit Road,
Bangkok-10400, Thailand

Department of Marketing,
School of Business,
Southern Connecticut State University,
New Haven, USA
Institute of Commerce,
Nirma University,
Dr. Karim Omido
Prof Johan de Jager Dr. A.K.M. Ahasanul Haque
Post Graduate Coordinator (SBESS),
Taita Taveta University,
Mombasa – KENYA.
Research and Innovation Professor
Department Marketing,
Logistics and Sport Management
Faculty of Management Sciences
Tshwane University of Technology
Pretoria, South Africa

Professor of Marketing
Department of Business Administration
Faculty of Economics and Management Sciences
International Islamic University

The pacific business review (PBR) is an International Refereed Monthly Journal of the pacific institute of management, Udaipur. It is available online as well as in hard print to be published thereafter. The journal would carry empirical research based studies as well as popular articles on management, business and economic scenario. It proposes to cover diverse areas of management viz. marketing, production, finance, human resource management, operations research, materials management, management of change organization culture, organization development, knowledge management, time management, stress management and so on. It also proposes to cover business and economic affairs, pertaining to industry, commerce, international trade, services, foreign direct investment, foreign portfolio investment, business processes outsourcing, world trade organization (WTO), GATT, GATS, TRIPS, TRIMS, WIPO & Regional Trade Agreements etc.

The PBR also proposes to cover major economic & corporate events, along with important statistical data about the economy and industry. It is hoped that, it would emerge as an indispensable source of information for business executives and the academy.

The pacific institute of management is a constituent of the pacific academy of higher education and research (PAHER) and has a distinctive image in the region. PAHER is a premier institution of higher learning imparting education in the faculties of management, commerce, pharmacy, education and dental care.


Pacific Institute of Management, Pacific Hills, Airport Road, Udaipur - 313001, E-mail:
Phone : +91-294-2494506, +91-294-2494507

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