Pacific B usiness R eview (International)

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF): 6.56
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. B. P. Sharma
(Editor in Chief)

Dr. Khushbu Agarwal

Editorial Team

A Refereed Monthly International Journal of Management

Retail in the era of 4th Industrial transformation- An Strategic change on HR Role creating new Conceptual Framework


Dr. (h.c) D M Arvind Mallik                          Ms.Arpitha Patel S

Assistant Professor                                                      4th Sem MBA                         

Dept. of MBA, PESITM                                                           Dept. of MBA, PESITM                      

Shivamogga, Karnataka State, India                                         Shivamogga, Karnataka State, India                    



In the face of devlopments in the economic world, busines should make improvements to their activities and focuses on developing a stratgeu that matches with state-of-the-art competitive trends and business-to-business value environments, taking into account Industry 4.0 's evolving climate and the unique perspective of how industrial forces influence the retail business landscape. As industry 4.0 transforms and reshapes manufacturing and logistics. Due to technological change that comes along with forth industrial framework,  restructuring of companies has led to a reframing of market structures and activities, such as the value of partners and supply chain partnerships cooperating in an increasingly competitive environment. Previous studies on Industry 4.0 have articulated the reasoning about the benefits with its paradigm shift to cyber-physical systems and yet not concinved any framework to handle crosis .frThe purpose of this paper is to be able to further define how HR role can enhance the collaborative value can be created to the retail industry, researcher proposed conceptual structure has been developed in the era of Industry 4.0. to understand the ramifications particularly for retail industry



Keywords- Industry 4.0, Retail, Digital, Productivity, HR role.


Technologies are currently experiencing exponential development, especially information and communication technology (ICT), and many transformative expertise such as cloud storage, the Internet of Things (IoT), big data analytics, and AI(artificial intelligence) are continually evolving. These new technologies are now infiltrating assembly and filling in as crucial empowering forces for the assembling organisation to resolve existing challenges, such as increasingly residedprerequisites, higher calibre, and shorter time-to-advertise, as well as motivated by these advancements, it is conceivable to catch and include ongoing development details that could be utilized for Concerning the impact of Industry 4.0 on view, an examination of the significant source writing has revealed a hole in the report. Consequently, regarding the advertisement theory, the creators have organized a written investigation to implement a scientific method of promoting Technologucal breakthrough

Industry 4.0

Understanding acute impact of forth industrial revolution notable agrees to change the assembly line of operations. It involves a transition in creative practise from mass to personalisedproduction , leading to more widespread adaptability of creative styles and helping to more efficiently address the individual needs of different customers. In addition , the concept is an immediate reference to innovations that have taken place throughout the history of the dissemination of modern assembly technologies, which have contributed to significant shifts in civilisation, economy , culture and industry.The First Revolution occurred with mechanical development, starting in the late eighteenth century, on the basis of the speed of steam and water (the supposed Steam Age). The Second Revolution, driven by the development of power, started in the mid-twentieth century, which led to the growth of industries. The accompanying, seventh, modern upheaval started at that stage during the 1970s with the progression of PCs and the robotization of production forms.New computerized advances happening in recent time.



Retail is the sale to the end-user of products and services by individuals or organisations. Retailers are part of a mechanism called the supply chain that is interconnected. A supplier buys commodities or items in large amounts either from suppliers or by wholesalers, and only sells smaller quantities for the benefit to the customer. Retailing may be achieved in either set locations, door-to-door or by distribution, such as supermarkets or markets. In the 2000s, internet portals, mobile payment and then distribution by a courier or other providers were used to maximize the amount of retailing.

The term "retailer" is also used when a service provider satisfies the needs of a large group of clients, such as the public. There might be shops open on residential streets, streets with little to no homes, or in a shopping centre. The shopping streets could be for pedestrians only.To shield customers from precipitation, a shopping street also has a partial or full roof. Non-shop retailing is a type of online retailing, a category used for business-to - consumer (B2C) and postal order transactions for electronic commerce. Shopping usually refers to the process of buying objects. As a recreational activity, this is mostly done to procure essentials such as food and clothes.


  1. KatarzynaNosalska (2019)The comprehensive way to deal with Industry 4.0 requires a more extensive gander at the progressions occurring in the zone of promoting. Along these lines, this article principally plans to introduce a framework of changes in promoting organizations executing the idea of Industry 4.0 with regards to Design Principles of Industry 4.0. The creators propose a reasonable structure for Marketing in Industry 4.0, getting from the rules for planning methodologies to execute Industry 4.0.
  2. SalahAlaloul (2019) in his article about “Industrial Revolution 4.0 in the construction industry: Challenges and opportunities for stakeholders” stated that the pattern of digitization, mechanization and the expanded utilization of Information and Communications Technology (ICT) has been imagined as the primary idea of the Industrial Revolution (IR) 4.0. Looking at the movements between numerous ventures, the development business is reluctantly infusing these imaginative advancements into its basic practices notwithstanding the extraordinary improvements showed by different enterprises.
  3. Alejandro Germán Frank etc at all (2019), in their article about “Industry 0 technologies: implementation patterns in manufacturing companies” stated that Industry 4.0 has been viewed as another mechanical stage wherein a few rising advancements are meeting to give computerized arrangements. In any case, there is an absence of comprehension of how organizations actualize these advances. In this manner, we intend to comprehend the reception examples of Industry 4.0 advances in assembling firms.
  4. Ashraful Islam (2019) in his article “Industry 4.0 and Future of Retailing” stated thatThere is so much hue and cry in the recent year about the topic Industry 4.0 that means fourth industrial revolution which is the label given to the gradual combination of traditional manufacturing and industrial practices with the increasingly technological world around us. There is so much reason behind this vide because Bangladesh is now RMG import-based country. 85% of its total import amount has come from this RMG industry.
  5. Martin Prause(2019) in his article " Challenges of Industry 4.0 Technology Adoption for SMEs: The Case of Japan " stated that Industry 4.0 facilitates the balancing act of internal and external complexity by shifting traditional production systems from a structured centralized control to decentralized control. Industry 4.0 induces product innovation based on the usage of intelligent sensor and actor systems to facilitate context-sensitive production processes and ICT based process innovation to integrate production processes across the value chain, value network, and product lifecycle.
  6. Lara Agostini (2019) in his article " Organizational and managerial challenges in the path towards Industry 4.0 " stated that referring to the integration of physical objects, human actors, intelligent machines, production lines and processes across organizational boundaries, meant to form a system in which all processes are integrated and share information in real time frame more encompassing approach that takes into consideration those organizational and managerial aspects that complement the adoption of digital technologies; from a practical standpoint.
  7. SEAC (2018)  an article “The Impact Of Industry 4.0 On Hr Professionals” concluded that     Now we have embarked on Industry 4.0 – the era of AI( artificial intelligence) and the Internet of Things (IoT). Digitisation is advancing at such a rapid pace that businesses must be prepared for the many changes that technology poses. Our world today is becoming more volatile because of rapid changes, more uncertain with unknown outcomes, more complex with many interconnected parts, and more ambiguous with a lack of clarity.
  8. Bernard Marr (2018) in his article about “What is Industry 4.0? Here's A Super Easy Explanation For Anyone” stated When computers were introduced in Industry 3.0, it was disruptive thanks to the addition of entirely new technology. Now, and into the future as Industry 4.0 unfolds, computers are connected and communicate with one another to ultimately make decisions without human involvement.
  9. SattarBawany (2018), in the article “What you need to lead in the Industry 4.0” stated that Digitization has an impact on all organisations including small and medium enterprises (SMEs) across various sectors or industries. In each case, the impact is a different one which makes it essential for companies to have a good understanding and view of what they face and how digitization will affect their company: which opportunities can be seized and which threats have to be faced.
  10. MichelaPiccarozziBarbaraAquilaniCorradoGatti(2018) in their article "Industry 4.0 in Management Studies: A Systematic Literature Review " stated that the Industrial Revolution, commonly known as Industry 4.0 is a very broad field that includes: manufacturing processes, performance, data processing, customer interactions, competition, and a much more comprehensive formulation of all these contributions in management literature is still missing.




4.1 Statement of The Problem:Taking into consideration the general growth process of Industry 4.0, this analysis would discuss the scarcity of evidence and the dynamic, seeking to address the inquiry as to the degree of readiness of the retail industry to use the latest innovation. The fundamental reason for this essay is to acknowledge the sentiments and experiences of Indian retail industry managers on the motors and limits of the application of Industry 4.0 innovation for business growth.

4.2 Need for the research: This research would provide retail analysis and knowledge on the structured management of retail and its significance to retail business. And it also helps to consider both the clients and their workers. The results of this analysis and the survey will also help supervisors and administrators determine change plans. By knowing the state of their interaction with end consumers, retail practitioners can profit and become conscious of vulnerabilities.

4.3 Objectives of the study:

  1. Proposed Conceptual Framework for the Readiness for Retail in the age of 4th industry Revolution

Industry 4.0, abbreviated to I4.0 or I4, began in 2011 as a venture in the German government 's revolutionary technique that advances assembly computerization. The term "Industry 4.0" was introduced openly at the Hannover Fair about the same time. The Industry 4.0 Working Group submitted a lot of Industry 4.0 usage recommendations to the German national government in October 2012.

Industry 4.0 corresponds to another stage of the Industrial Revolution that focuses vigorously on interconnectivity, mechanisation, AI, and ongoing data. Industry 4.0, also known as IoT or keen assembly, also integrates physical creation and operations with advanced computerised infrastructure, AI, and enormous knowledge to create an increasingly all-encompassing and better integrated biological framework for companies that prioritise the executive assembly and product network.While every organisation and association that exists today is exceptional, they all face a standard test: the need for connectivity across forms, accomplices, artefacts, and people and access to continuous bits of knowledge. By the name of the SAAP model specified in Figure No. 1, we have built a conceptual framework that includes an independent and mediating variable deriving dependent variable from the proposed model defined in the below SAAP model( Fig-1)









Fig No-1 Proposed Conceptual framework for Retail 4.0- SAAP Model

  1. Independent Variable
  2. Employee Perception:Employee view of industry 4.0 on retail is worker discernment It is a fantastic opportunity to schedule members to hang on to new creativity as a possibility, rather than to see it as a possibility. Grasping Industry 4.0 needs direct correspondence with officials – and the desire to understand. employee discernment is a process by which people work out and decode their tactile experiences to assign sense to their situation in handling the concept of hierarchical behaviour. Observation becomes important because the behaviour of persons relies on their recognition, which includes:


  1. Robotics
  2. IoT& Big Data
  3. Cloud Computing
  4. VR & AR
  5. Industry 4.0 Drivers:Recognizing the impact of integtrated digitalization it is important to investigate reasons that might urge retailers to move into this approach, and it is also vital to resolve social problems in all of the social orders that have been developed. These problems involve decreased labour force, which could be caused by increasing new developments in the retail industry. Developing degrees of competition has made it necessary for retailers to extend their limits of development and productivity and to reduce their prospects for advertisement, and so on ... In Industry 4.0 Drivers, we have an alternative level, which is:
  6. Customer Requirement.
  7. To reduce cost
  8. To improve time to market
  9. Changing the retail environment


3: Barriers:Impediments to the enhancement of business 4.0. Both agreed that the lack of a skilled workforce was one of the great problems with the implementation of business 4.0. Better working methods are planned later, which could have a positive and negative effect on the disputes of the retail association.. Recommended that the deficiency of budgetary reserves is additionally a vital impediment to the utilisation of them. In Barriers, we have an alternate point, which is:

  1. Absence of a norm.
  2. Industry 4.0 create new business.
  3. Too few human resources.
  4. Lack of knowledge about industry 4.0


4: Factors of industry 4.0:The Technical Structure of Industry 4.0 Sophistication is an indicator of the organisation's capacity to develop continually in a given discipline. The higher the sophistication, the higher the likelihood that accidents or failures can lead to changes in the consistency of usage of the discipline tools as applied by the company. There are two approaches to applying maturity models in most maturity models to qualitatively test people / culture, processes / structures, and objects / technology. As indicated by a fixed number of maturation stages or milestones, a top-down approach is first developed and then corroborated by features (usually in the form of specific assessment items) reinforcing the original hypotheses about how maturity progresses. Different characteristics or objects of assessment are first identified using a bottom-up approach and clustered into maturity levels in the second process to provide a more general view of the different stages of the evolution of maturity..

  1. Mediating variable

HR Role: Fundamental jobs in associations are believed in the case of HR rehearsals because a fair technique of HR procedures is necessary for the company to improve the mechanism for building up the creativity and long-term seriousness of workers. In HR rehearsals 4.0, planning is necessary as few old jobs can be replaced by robots and robotics that contain high innovation where retraining services are needed. HR 4.0 is also advised to build up the workforce as the abilities and features are known as one of the keys to the achievement of Industry 4.0. It will have a major effect on HR. Our employees are aware of developments in Business 4.0 that would have a significant impact today, but do not trust them. Do you think that HR has to play a more strategic role with Industry 4.0 around the corner and must have knowledge of business operations? In HR, we have an alternative phase:

  1. HR People must be able to identify Skill.
  2. HR must become more digital-focused.
  3. HR must consider how they network and interact


  1. Dependent Variable

Industry readiness:

From the above conceptual framework with agreement we can explore and express it as a direct impact on chosen virables and described below-

  1. Security:In the retail industry, ensuring stock against theft and damage has become important. Developing various retail positions, storing many groups over a limited measure of high value, has ensured that security has become a central factor for retailers. Our protection agreements would ensure hard-earned gains by reducing stock risks, enhancing the well-being of shops, agents as well as consumers, thus ensuring the flow of income from speculation.
  2. Tasks proficiency:Retailers are faced with an increasingly changing business sector situation that pressures them to deliver genuine Omnichannel engagement, to better influence the investigation to have progressively relevant client experiences, and to properly protect cyber-attack client information.
  3. High work profitability: The strategies that have developed inside this system were intended to investigate the assembling area, which is generally homogeneous. Retailing, there are estimation issues as they identify with the appraisal of efficiency embracing this strategy. There are specific entanglements in the estimation of retail yields and sources of info which require further consideration.
  4. Procedure perceivable:Store style influences the growth, purchase and disposition of the consumer. However, the effective and quantitative description of the architecture of retail locations has not been investigated in several inquiries. The logical methodology for depicting the format that has been implemented right now, another advanced investigative capability, relies on a predefined collection of visual objectives instead of each field. The methodological understanding of the format facilitates the quantitative association of multiple areas within a single system and through different physical architectures.

Not only can each of the five showcase principles interconnect across the existing portion of the network. They also structure a systematic concept in the hours of the Fourth Industrial Revolution of developing imaginative and feasible promotion instruments. This move would give them a one-of-a-kind and modern viewpoint for standing out and creating more prominent long-haul upper hands on the off chance that contemporary companies show their willingness to adopt these values as rules for developing their revolutionary advertisement schemes, which could prompt substantially more prominent market achievement in the advanced computerized built The rational method adopted involves the area and direction of more advertisement analysis concerning the development of Industry 4.0, which will advance the existing logical writing from new points of view with a clearer understanding of the emerging developments brought on by computerized change.

Conflict of interests

The authors declare that no competing interests exist.

Author’s contributions

Both the authors contributed equally to the theoretical development, analysis, interpretation and writing of the manuscript. Exclusive contribution of individual Author should be written.

Funding information

This research received no specific grant from any funding agency in the public, commercial or not-for-profit sectors.


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