Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF): 6.56
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

A Refereed Monthly International Journal of Management
Patrons
Prof. K.K. Dave
President
PAHER University
Mr. Sharad Kothari
REGISTRAR
PAHER University

Editorial Board:-

Editor in Chief:
Prof. Mahima Birla
Dean, PIM
PAHER University
Pacific Hills, Airport Road, Udaipur - 313001
Phone : +91-294-2494506, +91-294-2494507
Edit@pbr.co.in
Editor:
Dr. Khushbu Agarwal
Assistant Professor
khushbooagarwal@pacific-university.ac.in

Bureau of Economic and Business updates:

Editorial Team Members:

Prof. N. K. Dashora
Former Director
Vision School of Management
narandrad@gmail.com
Dr. Dipin Mathur
Professor
Pacific Institute Of Mangement
dipinmathur@yahoo.co.in
Dr. Pallavi Mehta
Associate Professor
Pacific Institute of Management
drpmehta2008@gmail.com
Dr. Pushpkant Shakhdwipee
Associate Professor
Pacific Institute Of Mangement
pushpkant1976@gmail.com

Circulation Manager:
Ms. Asha Galundia
ashagalundia@gmail.com

Honorary Consultative Editor(s):

Prof. B. P. Sharma
Vice-Chancellor
Gautam Buddha University, Noida
bpsharma131@yahoo.co.in
Prof. Shyam S. Lodha
Chairman
Department of Marketing
School of Business,
Southern Connecticut State
University
New Haven, USA
lodhas1@southernct.edu
Prof. Udai Lal Paliwal
Dean
Institute of Commerce
Nirma University
Ahmedabad
udai@nirmauni.ac.in
John Walsh
Director, SIU Research Centre
School of Management
Shinawatra University, 197,
Viphawadi-Rangsit Road,
Bangkok-10400, Thailand
jcwalsh@siu.ac.th
Prof Johan de Jager
Research and Innovation Professor
Department Marketing
Logistics and Sport Management
Faculty of Management Sciences
Tshwane University of Technology
Pretoria, South Africa
DeJagerJW@tut.ac.za
Dr. A.K.M. Ahasanul Haque
Professor of Marketing
Department of Business
Administration
Faculty of Economics and
Management Sciences
International Islamic University
Malaysia
ahasanul@iium.edu.my
Dr. Karim Omido
Post Graduate Coordinator
(SBESS)
Taita Taveta University
Mombasa – KENYA
omidexx@gmail.com
omidex@live.com
The pacific business review (PBR) is an International Refereed Monthly Journal of the pacific institute of management, Udaipur. It is available online as well as in hard print to be published thereafter. The journal would carry empirical research based studies as well as popular articles on management, business and economic scenario. It proposes to cover diverse areas of management viz. marketing, production, finance, human resource management, operations research, materials management, management of change organization culture, organization development, knowledge management, time management, stress management and so on. It also proposes to cover business and economic affairs, pertaining to industry, commerce, international trade, services, foreign direct investment, foreign portfolio investment, business processes outsourcing, world trade organization (WTO), GATT, GATS, TRIPS, TRIMS, WIPO & Regional Trade Agreements etc.

The PBR also proposes to cover major economic & corporate events, along with important statistical data about the economy and industry. It is hoped that, it would emerge as an indispensable source of information for business executives and the academy.

The pacific institute of management is a constituent of the pacific academy of higher education and research (PAHER) and has a distinctive image in the region. PAHER is a premier institution of higher learning imparting education in the faculties of management, commerce, pharmacy, education and dental care.