Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF): 6.56
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Ms. Asha Galundia
(Circulation Manager)

Editorial Team

Mr. Ramesh Modi

A Refereed Monthly International Journal of Management
October 2020



Name : Index
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Name : Employer Branding: A Perspective of Practicing HR Professionals in ITeS Sector in Eastern India
Author : Dr. GourangaPatra, Mr. Indranil Mukhopadhyay, Dr Chinmaya Kumar Dash
Abstract :
Employer branding is a techniques adopted by the employer to establish a good faith of the organization in front of employees and other stake holders. The employer branding enhance the corporate image in front of current employee and also those who think to be a part of the organization. It is practice follow by the employer to recruit and search talent which is mostly fit as per organizational requirement. In this outlook the present paper we are trying to examine how the employer branding helps the Recruiters or HR generalist to search new talent and how this system support the HR people. The study only consider the Eastern India part specially Kolkata, Ranchi, Patna and Bhubaneswar.
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Name : Impact of Demonetization on Digital Payments in India - Event Study Methodology
Author : Sandeep Kaur, Dr Nidhi walia
Abstract :
The abrupt announcement of demonetization of higher denomination notes in India and aftermath prolonged cash crunch provided a shift towards digital transactions. The present study is trying to analyze the impact of demonetization on digital transactions by employing event study methodology. From comparison of pre and post event window, it has been observed that demonetization had no significant impact on use of eight variables of digital payment system.
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Name : Determinants of Digital Payment Services and Behavioral Loyalty among Generation Y
Author : Dr. Govind Patra, Prof. Yuvika Gupta
Abstract :
With exponential growth of the digital payments services in India in recent years, this study is made with a specific intent of proposing the factors responsible for awareness and perception towards digital payments (e-payments). The study shows that factors such as trust, usefulness, ease of use, perceived risk and security & satisfaction impacts consumers’ perception towards digital payment services. The study affirms various factors for surveying customer’s perception towards digital payments. The usage of digital payments by the majority of our respondents establishes the fact that there is huge potential for expansion of such payment service apps & platforms. The significant factors identified are helpful for policy makers for addressing policy making and regulatory issues, banking institutions and digital payment (e-payment) app services providers.
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Name : Feedback of Students on Effectiveness of WhatsApp as an E-Learning Tool during Lockdown in India due to Covid-19 Pandemic
Author : Dr. Subhadeep Chakraborty, Samaresh Nandy, Debyani Roy Bhowmick
Abstract :
The recent Covid 19 pandemic has affected the entire globe in the last few months. It has resulted into lockdown across the country w.e.f., 24th March, 2020.Due to lockdown, it has been anticipated that students might be massively suffered and as a result of that MHRD and UGC have issued notification asking teachers to take classes using different online teaching learning tools. Zoom has been a big success in this period. But due to the fact that it does not safeguard the privacy of the users, many teachers have shifted to Google classroom, hangouts or other tools. It has also been witnessed that teachers have started to use whatsApp for sharing of study materials or presentation slides.
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Name : Factors Influencing Quality of Work Life of Bus Drivers of Public Transport in Punjab
Author : Dr. (Ms.) Gurpreet Randhawa , Dr. (Ms.) Summi Arora
Abstract :
This study aims to examine the factors influencing quality of work life among bus drivers of public transport in Punjab state of India. Data was collected from 483 bus drivers using purposive and convenience sampling technique. With the help of factor analysis the study identified 14 key factors influencing quality of work life of bus drivers, namely adequate pay and job security, work environment, advancement opportunities and career growth, physical working conditions, safety at work place, social support, clothing facilities and attendance, inadequate rest intervals, time pressures, participation in decision making, need for stress relieving program, leisure, work and home life balance and transfer policy.
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Name : Role of Mudra Yojana in Entrepreneurship Development
Author : Gunjan Bhayana, Rashmi, Prof. Raj Kumar
Abstract :
Pradhan Mantri MUDRA Yojana is a flagship scheme launched by Government of India in 2015 in order to provide financial assistance to the micro and small scale entrepreneurs. The main objective of this paper is to provide a comprehensive evaluation of the MUDRA scheme since its inception. This study is based on secondary data which has been gathered from the website of MUDRA and its annual reports. Through the analysis of data, it is observed that there is a substantial rise in the disbursement amount since its establishment. The result also indicated that there is a just a nominal difference in the amount of loan sanctioned and disbursement. This paper also emphasize on the overview of Pradhan Mantri MUDRA Yojana in different states and overall performance by all the institutions.
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Name : Challenges and Opportunities for China in the New World?
Author : Robert Guang Tian, Kathy Tian, Ahsan Nawaz
Abstract :
The aggregated China's economy had jumped to the second in the world, demonstrating the peculiar effect of "the rise of China" to the international community. Under this premise, when will China's economy overtake the United States? This question becomes a hot topic widely discussed. It probes into China’s developing history, analyses China’s possible ways of future development, and investigates the opportunities and challenges for China’s further development. It predicts that China has the potential to be the world leader but still has a long way to go.
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Name : Apprehending Inspirational Persuasion Factors for Intention to use eWOM by Highlighting Mediation of Attitude towards eWOM: A Case of Social Network Sites
Author : Ishtiaq Ahmed Malik, Dr. Noor-Ul-Hadi, Muhammad Ali Raza, Dr. Rab Nawaz Lodhi, Sayyed Adnan Shabbir
Abstract :
Despite the eWOM’s mass expediency and its severity on decision making, attitude interceding part in explaining potential antecedents of eWOM usage by keeping motivation, belief and attitude as organized intellectual procedure have been specifically weathered by very few studies in social network sites perspective. In lieu to this, current study aimed to explicate the intention to use eWOM during online anonymous purchases by inspirational persuasion factors for eWOM mentioned on social network sites with the help of mediation in light of theory of reasoned action (TRA). It further expands the Technology Acceptance Model (TAM) to propose hypothetical model in order to explain the Pakistani clients’ consideration for eWOM to accept and make appropriate intention of its use in order to cope up with emerging online shopping trend. Knowledge sharing motivation, perceived usefulness, perceived ease- of-use, trust and persuasive eWOM messages has been used as antecedent of intention to use eWOM. Data were collected with structured adapted questionnaire from 439 respondents through survey.
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Name : Optimal Ownership Structure toward Islamic Bank Performance: A Panel Data Approach
Author : Sundas Sohail, Ali Waqas, Asma Imran, Qasim Ali Nisar, Rabia Mehboob, Aisha Kanwal
Abstract :
The objective of this study is to explore the impact of ownership structure on the performance of Islamic Banks of Pakistan for the period 2008 to 2015. The performance of the banks measure in term of profitability (return on assets (ROA) and return on equity (ROE)) and the efficiency (Non- performing loan (NPL)). The ownership structure generally accepted the important component of corporate governance (Shleifer & Vishny, 1986) and measured through institutional ownership, ownership concentration, managerial ownership, foreign ownership, government ownership, and family ownership.
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Name : Establishing Relationship between Antecedents of Impulse Buying
Author : Sneha Rajput, S. S. Bhakar,Rahul Pratap Singh Kaurav
Abstract :
Purpose: Retailing is nowadays buzzword and a must requirement for each economy.The primary purpose of this study was to establish a relationship between impulse buying, store atmosphere, product assortment, individual personality trait, and recreational shopping tendencies
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Name : Employees’ Fairness Perception of Performance Appraisal System: A Comparative Study of Indian Banking Industry
Author : Sapna Taneja, Ravikesh Srivastava, N. Ravichandran
Abstract :
With the help of a structured questionnaire administered on 600 employees of Indian banks, this study examines the level of employees’ perception towards their current appraisal system. Frequency distribution and “t-test” were applied to examine the perceived fairness and to identify the differences between perception of employees belonging to private and public banks.
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Name : The Relationship between Interpersonal Conflict and Turnover Intention: Do Incentives, Gender, Managerial Position, Experience, and Organization Type Matter?
Author : Dr. Shaysh Nazzal Alshammri
Abstract :
This study aims to uncover the relationship between interpersonal conflict and turnover intention in a range of organizations by addressing the issue of how various factors influence the relationship between interpersonal conflicts and the willingness of employees to leave their jobs. The study tested a series of hypotheses constructed from a review of contemporary literature, revealing the contribution of incentives, gender, managerial position, experience, and organization type in moderating this relationship.
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Name : Analyzing the Perception of Indian Consumers towards Various Media Vehicles of Advertisement
Author : Harshmit Kaur Saluja, Dr.Vinod Kumar Yadav, Prof. K.M. Mohapatra
Abstract :
Advertising was a uni-directional instrument that necessitated as a part and parcel of increasing sale and this instrument most likely was using limited media vehicles with limited or no target segments and characteristics of segment. This was making it quite easier for marketers to plan and execute their agenda effectively. But, the scenario in marketing arena have changed with change in every aspect i.e., people, technology, environment and pace of change in all aspect. From, marketer controlled activity to customer-oriented process; advertising has covered long distance changing its nature, creature and future.
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Name : Determinants of E-Learning: A Learner’s Perspective
Author : Uzma Kashif, Kashif Noor
Abstract :
In the service industry, activities are designed to fulfill the needs of the customers and an efficient and effective ‘service model’ cannot be developed without users’ input. Similarly, in academics, educational objectives cannot be achieved without incorporating the requirements of the learners. However, up to some extent, students’ contribution, to the development of learning tools exists in blended learning but their participation in the improvement of the e-learning environment is missing.
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Name : A FLASHBACK OF MERGERS AND ACQUISITION TRENDS IN INDIA
Author : Dr. Krishn Awatar Goyal, Mala Rathi
Abstract :
The world has witnessed a long history of M&A trend as per the need of changing times. Gone are the days of “survival of fittest in a niche”. Internal and external change in the social and economic factors and increasing thrust for growth has changed the attitude of businesses to believe in to “create a niche and let be fit.” India being seen as upcoming strongest economy secures a golden position in withholding the changes. This article seeks to go into the flashback of the different phases of mergers and acquisitions trends in India. An attempt is made to analyze past merger and acquisition shift and highlights the recent changes in the merger and acquisition scenario.
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Name : Editorial
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