Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.396
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Dr. Asha Galundia
(Circulation Manager)

Editorial Team

A Refereed Monthly International Journal of Management
June 2021



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Name : The Impact of Mergers and Acquisitions on Capital Structure of Firms: Empirical Justification of Theory
Author : Raghawendra Kumar, Dr. Meghna Chhabra
Abstract :
Purpose: Modern corporates operate in an altogether different landscape characterized by intense competition, where firms find it difficult to survive. Whether they aim for survival or growth, they mostly resort to M&As. The purpose of this paper is to find the justification of a merger’s impact on the capital structure of acquiring firms by revisiting the theory and analysis of the data.
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Name : Impact of Social Media on Consumer Purchasing Decision Making
Author : M. Deepa, Dr. V. Krishna Priya
Abstract :
social media have inhabited a powerful role as a medium of communication. In order to interact with other individuals or organizations, people around the world use social networking sites. The increasing use of social networking sites mainly in developing countries such as India provides a new medium for marketers to reach consumers. Opinions and reviews on social media today have begun to influence the consumer's buying decision process. Social networking helps customers, via status notifications, to make suggestions and compare the product. It allows the satisfied customer to highly recommend the product to other intended consumers. Industries are hoping to take advantage of growing consumer trends for their purchases, based on the social media. This paper aims to examine the impact of social media on the decision-making process for consumer purchases. In this research, the main objective is to recognize the component that consequence, consumer purchasing decision-making on social media, to determine the impact of respondents' demographic factors on purchasing decision-making through social media.
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Name : Leadership in Accordance with the Quality Management System – An Evidenced Based Audit Conducted in Ten Countries
Author : Karri Naveen, Dr. Chitirai Pon Selan, Prof. Dr. Amiya Bahumik
Abstract :
There are various schools of thoughts on Leadership. Leadership, Customer focus, Process approach, Employee engagement, Evidence based decisions, continual improvement and Relationship management are the seven elements on which ISO 9001 standard is established. However most of the management system standards are fundamentally framed on the Plan, Do, Check, Act cycle. ISO 9001 standard has an explicit requirement on Leadership along with other criteria which need to be fulfilled for any organization to be certified for ISO 9001.The decision makers of ISO 9001 certified organization to demonstrate adequate evidence of their commitment and leadership by owning accountability for successful implementation of ISO 9001 requirements in their organization.
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Name : A Study of Online Training programs and its Impact on Learning and Development Activities in selected Government Training Institutes
Author : Abha Rani Singh, Dr. Sanjay Srivastava, Dr. Anindita Chatterjee Rao
Abstract :
The present study is about the effectiveness of online training methodologies being used in the various government training institutes, all across the country. Before COVID-19 pandemic almost 99% of the training and developmental activities were being conducted in the classrooms and technology was hardly being used, except for sending distance learning materials or for some evaluation requirements. Suddenly, lockdown happened and all public activities came to a halt. Changed circumstances demanded suitable changes in the administration to address the pressing needs of learning, while facilities for online instructions were in their initial stages in these institutions.
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Name : A Critical Review of Antecedents and Consequences of Employee LoyaltyUsing NVIVO
Author : Komal Goyal, Prof. Ashutosh Nigam, Neha Goyal
Abstract :
Achievement of employee loyalty has become a critical task for the HR practitioner. Loyalty defines itself as being loyal, for something, or in favor of someone. When the employees do work in the favor of the organization as consider themselves fully committed towards the organization and brings the organization to the top place where the top authority wants, loyalty exists there. The purpose of this paper is to explore the antecedents of employee loyalty using NVIVO v12 software. Findings revealed that antecedents based on frequency occurrence (word frequency) and which are revolving around the word “loyalty” (word cloud) are job crafting, empowerment, enrichment, trust, job satisfaction, work-life policies. Job satisfaction is highly attributed to employee loyalty.
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Name : How AI has Proved to be a Game-Changer for Organizations to Conquer Covid-19
Author : Dr. Anoop Pandey, Mr. Anuj Kumar, Parnika Mangla, Cherry Jain
Abstract :
Covid-19 is causing a global disruption; there is no denying that this pandemic has drastically altered how organizations work. This havoc has fueled an unprecedented wave of advancing AI innovations to be on the forefront. This research is showing the current state of the rapidly changing AI industry, how assistive and efficacious AI can be to the large tech corporates in battling the problems faced due to this deadly Covid-19 looking through their lenses.The media of information used to support the adopted methodology for this paper is dense in its sources - published newspapers, videos, blogs, reports, journals, etc. In our approach, AI is considered beneficial for big organizations and has been approached from three diverse lenses, i.e., agility, resilience, and sustainability.
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Name : Supply Chain Transformation- through DDMRP approach
Author : Gopal Sahai, Prof (Dr) Amit Seth
Abstract :
Supply Chain Management of today is witnessing unprecedented challenges due to extremely high dual-variability on demand and supply side. There is a two-side experience of either availability of items not needed in short term, or shortage of those needed immediately. Planners of today are moving from the conventional deterministic environment, push-based MRP approach to a scientific pull-based demand driven materials requirement planning (DDMRP)working in an unpredictable and realistic business environment, while maintaining the consistency of flow in operations.
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Name : Re-Imagining the Workplace through Employer Branding in the New Normal
Author : Uma Parameshwari S, Dr. Nisha R
Abstract :
In today’s scenario getting a job is the most challenging task & finding the most suitable candidate for a particular job is far more challenging. In this present covid 19situations companies have learnt to sustain with the turbulence created by these uncertain Situations. The paper focuses on the ways of building the employer branding by ways of internal marketing as well as external marketing. The paper also focuses on the redefining the EVP (Employer Value Proposition). It also lays emphasis on effective leadership that needs to be demonstrated at various levels across the organisation.
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Name : Commodity Volatility Indices and Select Asian Equity markets
Author : Dr Saif Siddiqui, Ms Rajbeer Kaur
Abstract :
Investigations on the relationship and spillover between equity and commodity markets are increasing as the price of one financial asset also considers the information or news about another financial asset. Furthermore, portfolio managers analyse the dependency structure of different assets to make better investment strategies. Studying the relationship between equity and commodity markets has vital inferences for investors.
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Name : Changing Paradigm of Consumer Behaviour amid Covid-19
Author : Dr. CS Joshi, Tanuja Chaudhary
Abstract :
The pandemic has fundamentally changed the world, where people are living differently, buying differently, and in many ways are thinking differently; thus, it has successfully created a new culture where social distancing is a new norm and way of living. These new norms have immensely affected the way consumer tends to behave and purchase and have enabled the consumer to develop new habits. Therefore, the study is conducted to analyze changing consumers' buying behavior during the crisis. Secondary and primary data is utilized for the study. A well-structured questionnaire was distributed via mail to elicit the relevant information.Data was analyzed with the help of Independent T Test and One Way ANNOVA and percentage.
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Name : Research of International Financial Reporting Standards and Accounting System in the UK in the Post-Brexit Period
Author : Sabluk P. T., Shkulipa L.V., Stetsiuk L.S., Voloshina O.V.
Abstract :
The purpose of this article is to investigate the effect of the Brexit on the IFRS and GAAP UK in the post-Brexit period. The article considers three possible options for such development: 1) continued application of IFRS (EU) by the UK listed companies; 2) creation of a national mechanism for approval of IFRS, similar to the EU; 3) adoption of IFRS without any intervention by the British authorities. As a result, each of the possible development of IFRS and GAAP UK was observed with an estimation of advantages and disadvantages. The research methods based on the quantitative collection of primary data, positivism research philosophy, deductive research approach with elements of descriptive content analysis are considered as important contributions to the research methodology of the Brexit impact investigation. As a result, it was obtained that the British government will choose the path of approval of IFRS in the UK after Brexit similar to the Australian scenario. This means that the new British Accounting and Financial Reporting Standards Board (ARGA), under the control of the British government, will strictly control the current and future development of the IASB standards.
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Name : Indices- Global Trends and Advantages/Disadvantages of Trading in Index Futures vs ETFs
Author : Aditi Suryakant Bairolu, Dr. Laxmi Goritiyal
Abstract :
Indices have been a consequence and incident of human and market sentiments. The stakeholders pertaining to the markets have their way of influencing the buying and selling decisions of individuals in general, also called the traders. The traders’ community consists of two types of personas: Active and the Passive traders. This paper is a reference for the individuals who have a perfect understanding of the tools required as the active traders and as a guide for the people whose major buying or selling decision is dependent on the active trader’s prediction: the passive ones. Triggering of major events and policy decisions lead to changes in markets and how technology, social media and current pandemic is facilitating these changes is a major cause.
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Name : Role of Perceived Organizational Support in Predicting Organizational Commitment- Perception of IT Employees
Author : Pratibha, Rupali Arora
Abstract :
The present research is an attempt to scrutinize the relation between organizational support and commitment. The research was undertaken among the employees working in Indian IT organizations situated in North India using a structured questionnaire. Social Exchange and norm of reciprocity theories were considered as a framework for the study. The data collected from 400 respondents was analyzed using SPSS. Correlation and regression techniques were employed to achieve the framed objectives and the results discovered that POS and organizational commitment are significantly related. The regression analysis provides an evidence that POS helps in improving the organizational commitment. The study concludes that employees receiving support from the organizations have higher commitment level towards their organizations.
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Name : Editorial
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