Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.396
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Dr. Asha Galundia
(Circulation Manager)

Editorial Team

A Refereed Monthly International Journal of Management
October 2021



Name : Index
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Name : A Study on Determinants of Financial Efficiency of Selected Pharmaceutical Companies in India: Panel Data Analysis
Author : Dr. Sanjay J. Bhayani,Dr. Butalal Ajmera
Abstract :
today era one of the most difficult problems being faced by finance manager is to increase the financial efficiency. Looking the importance of the issues, researcher has made an attempt to study determinants of financial efficiency. Researcher has taken profitability as a measure of financial efficiency. Many researchers have done work on this topic but most of them belong to other parts of the word, only few researches have been carried out in India. Therefore researcher has taken up this topic. Researcher has selected five pharmaceutical companies with study period of 9 years from 2012-2013 to 2020-2021. Data have been analyzed by using Descriptive statistics, Correlation matrix, unit root test, OPL regression, redundant fixed effect test, fixed effect model and Panel cross section dependency test. Researcher has concluded that Descriptive statistics explains that ROCE, EPS, Growth rate and Tobin’s q are satisfactory. Correlation matrix explains that ROCE has significant relationship with DPS, EV and ROA. Unit root test explain that ROCE, DPR, Lev and ROA are stationary variables whereas DPS, EPS, Growth rate Tobin’s q and firm size are non stationary variables. The adjusted R2 is 0.672 which means that all independent
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Name : Accounting Model of Write-Off of Costs in the Marketing Concept of the Life Cycle of a Tourist Product
Author : Dr. Oleh Vysochan,Olha Vysochan,Nataliia Lytvynenko,Vasyl Hyk
Abstract :
The article is devoted to the development of a theoretical accounting model of write-off of costs consistent with the marketing concept of the life cycle of a tourist product at the stages of implementation (product launch), growth and development, maturity and saturation, decline (decline). The study presents a mathematical description of the model in terms of determining the amount of costs accumulated and written off at specific stages of the life cycle of tourism products and outlines a variant of its practical application.
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Name : Impact of Attitude towards Handicrafts and Cultural Motivation of the Consumer on their Buying Intention
Author : Debasis Pani,Dr. Sunil Kumar Pradhan
Abstract :
Handicraft buying behaviours are completely different from the buying behaviour of other goods. The handicraft is not only an attractive product but also epitomize a sense of image, an identity for handicraft loving consumer. Previous studies have shown enough evidence on showing a significant relationship with the attitude of the consumer and intention to buy tribal handicrafts but have not incorporated the cultural influence on buying intention.
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Name : The Effect of Inclusive Leadership on Employee Empowerment and Innovative Work Behavior: An Empirical Study from Turkey
Author : Prof. Dr. Ibrahim Sani Mert, Ph.D.,Hüseyin ASLAN, Ph.D.
Abstract :
The need for effective and successful leaders in the organizations is increasing drastically due to highly competitive environment in today's business life. To provide a comprehensive understanding of the phenomenon, this article draws on social interaction theory to investigate the potential effects of the effect of inclusive leadership on the innovative work behavior within the workplace, and the mediating role of employee empowermenton the link between inclusive leadership and the innovative work behavior. SPSS and AMOS software was applied to survey data obtained from (n=339) employees.Results revealed that inclusive leadership is a strong predictor for employee empowerment and innovative work behaviorpartially mediates the link between inclusive leadership and innovative work behavior. Implications for theory and practice alongside limitations are discussed.
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Name : Employability Skills of Engineering Graduates - A continuously evolving “Set” for Sustainable Synergy between Industry and Institute Objectives
Author : Dr. Harshal G. Vashi,Dr. Rakesh J. Motiyani,Dr. Trupti S. Almoula
Abstract :
Graduate skills and employability discussions have continued to be a contentious issue for both - Universities and employers. The concerns of industry employers stem from their inability to acquire graduates with the requisite skills and competencies to effectively solve arising industry problems. This concern has led employers to cast blames on Higher Education Institutions (HEIs), who they feel are responsible for the development of skills which employers continuously seek from fresh graduates, more so when the current pandemic has kind of induced leaner organizations, work from home situations and stressful work environments. This paper capsules the various evolving skills that are mandated as an outcome of how this pandemic and other crisis situation at one point or the other has impacted industry and marketplace as a whole. It further identifies the present approaches of Universities and employers to develop / harness the required skills among fresh graduates
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Name : Revisiting Level of Financial Literacy-An Empirical Approach
Author : Dr. Akshat Aditya Rao, Prof. Rajesh Kothari, Dr. Surabhi Goyal,Dr. Purnima Rao
Abstract :
This study aims to examine the financial literacy among the individuals of NCR in India. The data has been collected through structured questionnaire and thereby literacy scores has been assessed over financial literacy scores. The variation caused due to individual demographics has also been observed over financial literacy scores. Logistic regression has been applied to analyze the impact of demographics over financial literacy scores of respondents. The study paves path for future researches in the concerned area and also provides policy insights to regulatory bodies.
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Name : Consumer Preference and Satisfaction towards Online Shopping in Guwahati
Author : Atanu Kumar Mishra,Prof. Ashit Saha
Abstract :
In today’s world people are facing problems for managing their time for doing normal activities like shopping. Internet has been constantly gaining importance now-a-days. The number of people using internet for their day to day activities also keeps on increasing. The increased use of internet has lead to the growth of e-commerce. Internet shopping or online shopping is the use of technology for purchasing goods or services over the internet. It allows the consumers to directly buy goods from the seller through Internet. Online shopping has grown in popularity over the years, mainly because people find it convenient and they can look at the websites of online stores and purchase products in comfort from home. By using online shopping people can equally manage their time for shopping as well as for other work. The number of online shoppers from various districts of Assam has been increased at a steady rate. In the present study the researcher has made an attempt to analyse the preference and satisfaction of the consumers towards online shopping in Guwahati city. For the purpose of the study six well known online shopping portals e.g. Flipkart, Amazon, Myntra, Paytm, Snapdeal and ShopClues are selected. Keywords: Online Shopping
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Name : Should You Invest or Trade in Cryptocurrency: A Perspective from Weak Form Efficiency
Author : Dr. Santosh Kumari,RITABRATA MAJUMDER
Abstract :
The idea of efficient market hypothesis is long drawn and stems from the idea of informational efficiency. A large and liquid market where transaction costs are low form the basis of an efficient market- yet the crypto market is often illiquid, exhibit large fluctuations and attracts the attention of retail speculators with unreliable information. Thus, this study aims to establish inefficiency in the crypto market through showing presence of serial correlation, non-randomness and volatility clustering. The study assumes significance as it indicates that positive developments, like introduction of Bitcoin and Ethereum futures and options or ETFS, can be used to move the Cryptocurrencies towards being efficient in long run. Through finding inefficiency, a prima-facie advantage is found in trading crypto-rather than investing.
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Name : Examination of Self-Medication Using Taguchi Method - A Case of Rural India
Author : Dr. Rajesh Singh,Dr. Vinaytosh Mishra,Ekta Tiwari,Mohammad Faisal Masood Khan
Abstract :
Self-Medication and increased reliant on home remedies is one of the prevalent healthcare problems in rural India. The main reason behind self-medication is the unavailability of a registered medical practitioner and the financial hardship of the rural people. Moreover, the healthcare infrastructure is not up to mark in the rural part of India. This study surveys the hazard associated with self-medication practice and breaks down the effect of locally widespread self-medication phenomena in rural India.
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Name : Impact of Covid-19 on Real Estate Sector in India
Author : Dr Anitha. S. Yadav,Prof. Dilip Kumar Yadav
Abstract :
Coronavirus disease (Covid-19) pandemic is the one of the most challenging calamity in the 21st century affecting life and livelihood. The first outbreak of covid was in December 2019 in China. World Health Organization (WHO)) identified SARS-CoV-2 as a new type of corona virus and this virus rapidly spread round the globe. The virus spreads through droplets of saliva or when an infected person sneezes. It causes respiratory tract infection. Healthcare and global effects of pandemics has impacted all the sectors of the economy in some form or the other. The government had imposed lockdowns; domestic and international travel bans, and work from home for more than a year resulting in reduced use of office space, furniture and fittings, reduced residential houses being let out.
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Name : Energy for Sustainable Development: Role of Power Sector in Rajasthan
Author : Dr. Ravish Pandey
Abstract :
Government of Rajasthan is taking many initiatives to undertake policies related to power and energy sector. The state has introduced many energy and power policies which had the vision to decrease the dependency on non renewable method and promotion and the progress of nontraditional power sources like solar power in the industries. It was stated that the state government has referred the region as a global centre of solar power generation to meet energy needs of Rajasthan in Indian economy. Nontraditional power sources contribute to the security of the state as well as the security of the nation by reduction of carbon emissions.
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