Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.396
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Dr. Asha Galundia
(Circulation Manager)

Editorial Team

A Refereed Monthly International Journal of Management
March 2022


Name : Index
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Name : Identification of Antecedents of Consumers’ Intentions for Green Restaurants in Post Covid Time
Author : Shubha Johri, Lokesh Vijayvargy, Akshita Gupta
Abstract :
Businesses are changing their functional operations through adapting to green practices which has become a need of the hour. With the incorporation of green marketing, beliefs and attitude of consumers are also changing in favor of those companies who consider the environmental issues into their processes. Although green practices are increasingly adopted in the restaurant industry, there is not much research in terms of investigating the attitude of consumers towards dining in green restaurants. The willingness to pay more for green initiatives has also been studied across the globe. Issues like pandemic, global warming and scarcity of resources are adversely affecting growth of the restaurant industry. Green practices are subsequently gaining importance in post covid world. Consumers' preference for health and wellbeing has also grown in post pandemic time. Level of consumer awareness towards adoption of green products is still not very encouraging. Brands have been communicating green benefits to create differentiation and enhance recall value to consumer. In order to create the strong impact of green concept, attitude and awareness of consumers towards accepting green practices need to be thoroughly studied. Present research work is aimed to study consumer awareness towards green products and overall sustainability of environment with respect to restaurant industry. This study presents a framework for measurement of consumer attitude.
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Name : Mental Health among Millennials and Post-Millennials: The Role of Loneliness and Multi-Dimensional Perfectionism
Author : Dr. Yasmeen Shamsi Rizvi, Aleena Ilyaz
Abstract :
The changing profile of work such as part-time work, self-employment, temporary work, irregular hours, night shifts, over-qualification and zero-hour contracts, have exposed the millennials (Gen Y) and postmillennials (Gen Z) to risks of mental health problems. Depression and anxiety are becoming the major mental health conditions, resulting in high turnover, absenteeism, and poor performance. Besides the urge to engage in risk-taking behaviors, excessive use of social media, and financial burdens, loneliness and multi-dimensional perfectionism are two important causes of negative mental health. The paper aims to contribute towards the understanding of mental health among these two generations by studying the role of loneliness, and multi-dimensional perfectionism. Data was collected from 150 working professionals using GAD-7 anxiety and PHQ-9 depression questionnaire for measuring mental health; and UCLA Loneliness Scale- Short Version and Big Three Perfectionism Scale- Short Form (BTPS-SF) for measuring loneliness and multi-dimensional perfectionism, respectively. Keywords: Mental health, Millennials, Post-Millennials, Loneliness, Multi-Dimensional Perfectionism
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Name : Expectations and the response: Evidence from the COVID-19 crisis in Saudi Arabia
Author : Dr. Malik Elhaj, Dr. Moid U Ahmad
Abstract :
Due to COVID-19 pandemic, the individuals and the industry have been affected and expect some support from the local government to negotiate the crisis. This paper attempts to identify the factors which have been significant in this crisis and analyzes the government's response to such factors. The research is based on a survey of respondents from the Kingdom of Saudi Arabia and uses the exploratory factor analysis apart from other techniques for analysis. One of the significant finding of the research is that the local respondents approve of the government's support and policies to handle this pandemic and that they expect the economy to focus on localization to negotiate this crisis. Keywords: COVID-19 ;Factor analysis; Saudi Arabia; Economic impact
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Name : Evidence-Based Outcomes on Special Buying Occasions to Capitalize Religious and Social Sentiments
Author : Dr. Vijay D. Joshi, Dr. Sukanta Kumar Baral, Manish Pitke, Dr. R. P. Duvvada
Abstract :
This case study is a summarising review of religion-related concepts and buying or purchasing decisions. Review findings from the marketing perspective show that religiosity influences decisions to buy. The constructs such as religious sentiments, social sentiments, and special buying occasions may result in a specific type of purchasing action. They may exhibit behaviours such as satisfaction, materialism, ethics, and risk aversion. A conceptual framework illustrates the vivid dimensions of religion and can explain the effect on purchasing behaviour and related actions. Specifically, we propose to enhance the understanding of the influence of the concepts (such as religious sentiments, social sentiments, and special buying occasions) on the purchasing decision or the buying behaviour. We present a suitable explanation for these ideas put forward. We will later use these explanations to establish a conceptual framework. Based on the same, research findings are provided with the help of collective inputs from religion, psychology, and marketing. Using each of these concepts, we have attempted to establish suitable propositions. This case study complements earlier work and provides some indicative examples to expand and broaden this framework about the association of buying decisions and religion-related concepts.
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Name : Critical Success Factors and Barriers for Saudi Small and Medium Enterprises
Author : Dr. Saleh A Alreshoodi
Abstract :
This study aimed to produce and empirically tested a comprehensive framework of critical success factors and barriers to SME success with the goal of identifying such factors at individual, organisational, and environmental levels. A sample of 391 SME owners and managers produced the data for the study. Astructural equation modelling analysis identified the influence of the following factors: leadership, motivations to succeed, and business experience at individual level; financial resources, motivated workforce, and business networking at organisational levels, and favourable economic and technology environment at business environment level. Bureaucracy and lack of financing options were the identified critical barriers to success. The results of study were consistent after the introduction of control variables at individual (age, gender), and organisational (size, age of business) levels. Practical implications of the study are discussed and future research directions are proposed.
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Name : Entrepreneurship Research Perspective: The Influence of Gender Differences and the Mediating Role of Subjective Norms: The Case of University Students at Preparatory Level in University of Hai'l, Saudi
Author : Dr.Sulaiman Abdullah Saif Alnasser Mohammed, Dr.Mohiddin Grada, Dr. Saqib Muneer, Dr. Taher Akhtar, Dr.Habib Khan, Dr.Mohammed Salamah Zaid
Abstract :
Purpose: We aim to examine the context of preparatory level students, particularly in Saudi Arabia. We are exploring two points. First, the extent to which subjective norms influence attitudes and perceived control toward changing students' intentions. Second, the influence of gender differences on attitudes, subjective norms, and perceived control. Methodology: We have integrated the theory of planned behaviour with the social feminine theory to underline our investigation using a sample size of 363 students at the University of Ha'il in Saudi Arabia. Findings: The results showed that subjective norms play an important role in determining attitudes and perceived control; the students showed more consideration for subjective norms in determining their intention to start a business in the future. Originality: We are motivated by the work of Camelo-Ordaz, DiánezGonzález, & Ruiz-Navarro, 2016). We have extended their proposed limitations to reach an advanced level of understanding of the topic. Keywords: preparatory level, entrepreneurship education, personal traits, self-efficacy, gender, students' intentions.
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Name : Exploring the Status of Life Expectancy at Birth in Indian States and the Evolving Health Perspectives for well-being
Author : Pragati Jain, Pratyush Jain, Prerna Jain
Abstract :
The present study aims to assess the life expectancy at birth (LEB) of the fifteen major states in India and verify for the regional disparity in LEB over the study period. An analysis of secondary data on LEB is performed. The coefficient of variation (CV) of LEB across states is estimated to examine σ-convergence and absolute convergence is assessed by means of ordinary least square (OLS) technique. Gini Coefficient is also used to measure the change in regional inequality in LEB over the time period. A technique of estimating divergence reduction is employed to assess the accomplishment of states on the LEB indicator. The sigma and absolute convergence estimation reveals that India is experiencing continuous gains in life expectancy and regional divide in LEB has reduced over the years. But a regional gap still remains. Avariation in life expectancy is mostly caused by differences in the social determinants of health viz. potable water, medical care, sanitation, hygiene. The states which are aiming at improving LEB should focus on non-clinical measures as well to enhance the life span of individuals and also to reduce the burden on health infrastructure. The health policy design and implementation should also be designed in creating health rather than purely focused on curing illness.
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Name : A Strategic Response to Disruption in the Crude Oil Industry: Insights from Contemporary Literature
Author : Prateek Vyas, Dr. Pramod Paliwal
Abstract :
The current spike in crude oil prices due to the Russia Ukraine war notwithstanding, the international crude oil industry value chain is witnessing a fundamental strategic shift in recent times. A variety of factors is causing this shift, including the automobile industry's inching towards a slow but gradual Electric Vehicle future coupled with extraordinary consumer behavior exhibited by millennial and postmillennial consumers- where apart from being carbon-footprint sensitive, they move from ownership of assets (including cars) to sharing economy. In addition to that the uncertainties thrown by COVID-19 impact the crude demand-supply dynamics and put pressure on crude oil prices, thus posing significant challenges for the industry. A comprehensive review of current literature has been undertaken to identify a framework that suggests a strategic response to tackling disruption in the global crude oil industry.
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Name : Universal Healthcare Distant Dream or Reality: An Initiative by Rajasthan State through Chiranjeevi Swasthya Bima Yojana
Author : Dr. Surendra Kumar Vyas, Dr. Leela Vyas, Dr.Shivoham Singh
Abstract :
“If health care is not affordable & accessible to all, is not of any use” Since the COVID-19 outbreak in 2020, many people have been forced to give up their savings for the treatment of their families or for themselves. While the beds at the government hospitals were always occupied, many had to rush to the private hospitals at times of an emergency. It made a considerably large hole in the pockets of the middle-class Indians. Recently, in view of the current situation, a health insurance scheme was launched by the name of 'Mukhyamantri Chiranjeevi SwasthyaBima Yojana' by the chief minister of Rajasthan, Ashok Gehlot. This stateoperated scheme is supposed to offer cashless treatment to the residents of the state. Let's dive into details and learn about the different benefits this scheme is supposed to offer to the citizens of Rajasthan. A large number of people in the State are not able to afford the expenditure of their treatment. High expenditure on health care is the major cause of rural indebtedness. The Rajasthan State Government has taken an unprecedented decision to start the CHIRANJEEVI SWASTHYABIMAYOJANAhas been started in the state from 1st may 2021. Rajasthan has taken a step towards 'universal health coverage' by providing quality free medical services to the citizens of the state on hospitalization in government as well as private hospitals and reducing the expenditure incurred by the family for health services.
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Name : Analysis of Role of Telecommunications in Digitalised Education for Youths': A Case Study of Airtel with Special Reference to Rajasthan
Author : Dr. Tanu Yadav, Dr. Ravish Pandey
Abstract :
Telecommunications with the latest technology has helped in the promotion of education among the development of youths of the Indian economy, during Covid 19. With the latest applications on the internet, an academician can educate youths even from long distances. Digitalised education through the internet provided by the telecommunication sector is a relief in educational development and drastic changes have become possible only because of this. Distance learning/e-learning help provide a good education structure for the youths where even face-to-face contact is not necessary. The telecom sector and its technology have helped in reducing the gaps and dropouts in Rajasthan. Thus, there is a lot that digitalised education has to offer to the world. Therefore, this study (with special reference to Rajasthan) titled 'Digitalised Education: Analysis of Role of Telecommunications in Digitalised Education for Youths' (A Case Study of Airtel With Special Reference to Rajasthan)' focuses on the role of telecommunication in the educational development of youths of our country. It aims at analysing the role of Airtel in the promotion of elearning or digitalised education. For the study, primary data was collected from four districts of Rajasthan. The sample size consisted of 300 Airtel customers.
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Name : Personality Traits and Investment in the New Normal
Author : Swati Sharma, Professor (Dr.) Vikas Shrotriya
Abstract :
Are all the investors the same or does each investor exhibit a different personality trait? Investing is as old as human civilization itself and is always focused on getting higher returns. Rationality is always a prerequisite for making a profitable and meaningful investment decision, but it is constantly challenged by Behavioral Finance. There is a characteristic that makes each one a unique investor – it's one's Personality. The reasoning and judgment in investment decision-making are constantly inhibited by the investors' personality. The COVID-19 crisis has changed people's lives drastically and everyone is adapting to a new normal. What's remarkable in the new normal is how the investors are finding new ways of meeting and fulfilling their investment needs. Empirical research methodology has been used for this study and both primary and secondary sources of information have been extensively analysed. The five major personality traits considered herein are extraversion, agreeableness, conscientiousness, openness to experience and neuroticism. The primary data has been collected using a structured online questionnaire; the sample size consists of 385 individual investors. The Chi- square test has been used to analyse the data and to find out the significance of association between the personality traits and the individual investment decisions based on risk preference, in the new normal. The findings of the study and the conclusion will provide an insight into how investors' personality traits could be employed to enhance their investment experience and welfare
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