Pacific B usiness R eview (International)

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.603
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. B. P. Sharma
(Principal Editor in Chief)

Prof. Dipin Mathur
(Consultative Editor)

Dr. Khushbu Agarwal
(Editor in Chief)

Editorial Team

A Refereed Monthly International Journal of Management
June 2024


Name : Index
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Name : Enhancing Employees' Agility in the Financial Sector through Job Satisfaction in the Workplace and Empowerment
Author : Mohamed Husni Athamneh, Juraifa Bte Jais
Abstract :
Financial sectors, like other businesses with rigid hierarchical structures, struggle to be sufficiently adaptable or agile to meet the demands of competitive conditions. However, there is a paucity of examination on the effectiveness of empowerment to improve the agility of employees in financial sectors, which are currently confronted with expanding duties and complicated challenges. This study investigates the connections among employee empowerment through effective communication, work teams, and the agility of employees. In addition, this study examined the function that work satisfaction plays as a mediating factor among employee agility and empowerment. 460 banking employees were surveyed to collect data. The results indicate that empowerment enhance employees' agility by assisting workers to adapt to an unexpected work environment. In addition, job satisfaction enhances employee communication, the implementation of work teams, and the agility of employees. This is among of the first investigation to examine the connection among these components in this field, and it also has significant and beneficial consequences for financial sectors and banking in particular, as well as for academics, as discussed in this paper. Keywords: Employees' Agility; Empowerment; Effective Communication; Job Satisfaction; Work Teams; Banks.
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Name : Socio-Cultural Perspectives in Luxury: Looking Back to Look Forward
Author : Neha Malhotra, Prof. Kartik Dave
Abstract :
This article presents a brief on the evolution of research in the luxury domain, track its progress over time and across various disciplines. In doing this, it understands the multitude of shifting historical, cultural and social narratives that have shaped the concept of luxury. Based on the PRISM guidelines for review articles, this paper provides a systematic review of the growing yet still fragmented scholarship on socio-cultural perspectives of luxury consumption. It examines and presents the various socio-cultural motives that influence the desire for luxury and initiates the debate on the more emerging and contemporary understanding of social motives shaping luxury consumption Subsequently a future research agenda is detailed. Keywords: Luxury, Evolution, Social, Cultural, Historical, Literature Review
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Name : From Access to Advantage: ONDC's Role in Democratizing India's Digital Economy and Promoting Sustainability
Author : Prof. Ashwani Mahajan,Prof. Phool Chand, Annu Kumari
Abstract :
Today, India's e-commerce is ushering towards inclusive growth with Open Network for Digital Commerce (ONDC). It is a revolution in e commerce practices that aims to solve consumers' day-to-day problems and democratize business practices. Since India's e-commerce has a lot of untapped potential, ONDC would be further growing the merchandise value shortly. Thus, this paper attempts to analyze the role of ONDC in creating an integrated commerce network and digital economy. Also, this study evaluates the implications of ONDC on achieving a sustainable logistics ecosystem.To fulfill the objective of this study, meta-analysis methodology has been applied to analyze data from various studies that pertain to the same topic. The study result showed that using ONDC in logistics companies has a huge potential sustainability impact. Especially, in the economics dimension this network-centric model has more benefits than environmental and society dimensions. Thus, it can be concluded that sustainability in logistics can be improved with the maturity level of ONDC.
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Name : Community Development through Institutional Engagement: A Review of Studies
Author : (CMA) Dr. Meenu Maheshwari, Dr. Shobhna Goyal,Dr. Debendra Nath Dash
Abstract :
A community outreach program in higher education refers to initiatives and activities undertaken by Higher Educational Institutions (HEIs) to connect with and contribute to their local communities. These programs aim to extend the educational resources, expertise and services of the institution to benefit the community as whole. It benefits both institution and community by fostering collaboration, addressing community needs, promoting social responsibility and providing practical learning opportunities for students. In order to recognize the opportunities and areas for future research, it is important to acquire a fair understanding of the past research that has been done in a particular field. Present study reviews the various researches done in a decade regarding initiatives, adaptation and implementation of community outreach programs, practices in Higher Educational Institutions and their impact on the society. A variety of research articles have been reviewed and studied extensively both at national and international level in order to achieve the aim of this paper. Articles were collected from numerous journals, periodicals, newspapers and the web. It is found that Higher Educational Institutions have started taking various initiatives towards social responsibility. It also showed that how community engagement activities can be useful in pedagogy and how students were able to acquire intercultural skills, negotiate difficult conversations in the face of cultural dynamics, understand and practice democratic principles. Finally, they succeed by contributing to society, which seems to be the objectives of these programs.
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Name : A Study on Antecedents that Affect the Online Impulse Buying Behavior of Female Apparel Buyers in Patna
Author : Jyotsna Rai,Rakesh Kumar Yadav,Dr. Indrajit Ghosal
Abstract :
This work intends to apply the Theory of Planned Behavior framework to study the impact of customized apparel ads on buyers' intention to purchase and their inclination to impulsively buy from the two most prominent online apparel retailers in India. The framework also attempts to ascertain whether or not privacy concerns influence the buying intent. It tests the theoretical framework by looking at how customized apparel ads affect impulsive buying made by females online. The antecedents of purchase intent have been empirically proven using a sample of 250 tech-savvy female buyers from the Patna area. The findings demonstrate that the importance of attitude towards apparel website brands, subjective norms, and PCB is decisive in framing the intent to buy while consumers shop online. This study affirms the significance of consumer attitudes toward apparel website companies in bolstering the plan to buy online. This research contributes to growing evidence concerning consumers' perceptions of well-known clothing brands sold on e-commerce sites in India.
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Name : ESG Investments, a Sustainable Option: A Study of Intention and Behaviour of Indian Retail Investors
Author : Supriya, Dr. Puneeta Goel,Dr. Rupali Mishra,Dr. Vibhash Kumar
Abstract :
Purpose-This work aims to provide an academic contribution to the field of sustainable development in financial systems by comprehending the behaviour and decision-making processes of ESG investors. It examines the impact of various antecedents such as investment attitude towards environmental, social, and governance (ESG) factors, social norms, financial self-efficacy, ESG concerns, risk perception, and return expectations on ESG investment intention and behaviour in the Indian setting. Research Methodology-Utilising a cross-sectional methodology, the present study gathered quantitative data from a sample size of 390 participants through an online questionnaire administered using a Google form hyperlink. The survey was distributed across multiple social media platforms. The present study utilised the partial least squares structural equation modelling (PLS-SEM) technique to investigate the proposed hypotheses.
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Name : The Impact of the Digital Economy on the Strategic Management of Enterprise Logistics
Author : Nataliia Hurzhyi,Yevgeniy Klymenko, Halyna Mieniyailova, Zinaida Andrushkevych, Liudmyla Kharsun
Abstract :
While many industries are rapidly adopting digital technologies to adapt to rapidly changing economic conditions and increasing customer demands, logistics and supply chain management companies have historically been slow to adopt logistics software development services. And while many logistics companies are already beginning to actively implement digital technologies, the level of adoption among large and small companies is still relatively low. Nevertheless, logistics offers a lot of opportunities for the use of digital technologies. Given the relevance of the topic, the purpose of the study is to substantiate the prospects and opportunities for using the digital economy to stimulate the strategic management of enterprise logistics. The study found that modern logistics companies and companies engaged in logistics have many opportunities for active development using innovative technologies. It has been established that digital transformation in logistics is a practical approach to implementing digitalisation at all levels of a company's business processes: from optimising the logistics of physical flows and optimising data exchange to customer service and much more. Overall, it is only natural for companies that want to maintain their competitive edge in the market to think about the next steps in their digital transformation. That's why they have many opportunities, including the introduction of artificial intelligence, self-driving vehicles, and machine optimisation of business processes to improve the efficiency of enterprise management.
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Name : Cultivating Entrepreneurial Competency through Counselling and Consultancy among Students in Higher Educational Institutes
Author : Prof. Meera Mathur,Pooja Nihalani, Dr. Jampala Mahesh , Pawan Nihalani
Abstract :
Entrepreneurship can catalyse any economy to grow and make students independent to earn their living with respect and dignity. This can also cultivate a sense of commitment among students to use the resources in a sustainable way. Entrepreneurship can foster innovation and economic growth in the country. Counselling can help students to cultivate educational and vocational training to build mind-set for the growth and development of the society. Counselling interventions can help students to focus on enhancing their self-awareness and goal setting for taking good decisions needed for growth and development of business. Career counselling can also help students to choose the best options abele as per their abilities and interest. Integrating entrepreneurship into career counselling can build readiness of students to build positive intentions to create their own small enterprises. The aim of the paper is analyse the impact of counselling and consultant to build entrepreneurial competency among students of higher educational initiates
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Name : Analysing the Impact of Digitalisation on the Strategic Management of an Enterprise: Highlighting Key Aspects of Transformation
Author : Roman Maslyhan, Gennadiy Stamatin, Tetiana Ilto, Maryna Vuichenko,Mykola Yokhna
Abstract :
For digitalisation and digital transformation to be effective and deliver results, they must become strategic objectives. But any strategic direction requires a strategy. A company's development strategy is a long-term action plan that can adapt to the external environment and market conditions. At the same time, digitalisation can become a tool to ensure more efficient digital decision-making and implement a phased action plan to achieve a strategic result. Given the relevance of the chosen research topic, the purpose of the study may be to analyse the impact of digitalisation on the strategic management of an enterprise by highlighting the key aspects of transformation. To achieve this goal, it is necessary to define the essence and content of digitalisation, outline the role of digitalisation in the process of forming and implementing company strategies, and develop a strategic map for implementing a company management strategy in the context of digitalisation. To obtain the result, the author used both general scientific methods, in particular, analysis, synthesis, deduction, induction, systematisation, and a specific method of modelling strategic maps, which allows to present in a comprehensive manner the strategic directions of business development in four main projections: finance, customers, business processes, and personnel. As a result of the study, the role of digitalisation in the transformation of approaches to strategic management was determined. It has been established that digitalisation processes can significantly improve management decision-making by processing large amounts of various information. The paper also builds a strategic map for implementing a company's management strategy in the context of digitalisation, which can become a visual tool for achieving the strategic goals of company development, with the strategic goal being the growth of business value in the long term.
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Name : Antecedents of Blockchain Technology Acceptance: A Study in context of Supply Chain Management of SMEs of India
Author : Mohd Zafar Shaikh, Dr. Vinayak Vishwakarma,Dr. Molly Chaturvedi , Dr.R.S.V.Rama Swathi, Sohaib Alam
Abstract :
Purpose:This study sought to identify the primary drivers behind Indian SMEs' adoption of blockchain technology for supply chain management (SCM) and how they make decisions about it.Finding out which factor or factors are more strongly associated with the intention to adopt was another goal of the study. Design/methodology/approach: To find out the factors influencing Blockchain Technology Acceptance in SMEs, authors used the TAM TOE model of technology adoption. The authors used the Structural Equation Modeling Approach (SEM) through AMOS software to figure out how dependent and independent variables related to each other. Findings: By using the TAM-TOE model, it looks at innovation, technological, organizational, environmental, and individual factors and comes up with nine different hypotheses. Out of them, six were confirmed. These six variables were: Relative benefit, Blockchain compatibility, Technology readiness, Management support, Perceived utility&Vendor support. However, variables like Security Risk,Regulatory Support&Ease of use not significantly associated with Blockchain Technology Acceptance by SMEs. Blockchain compatibility is further found to be a key factor in SMEs deciding to use blockchain in their supply chains.
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Name : Can the Socially Responsible Investing (SRI) Index Perform Better than Market Funds? Evidence from the Indian Stock Market
Author : Dr. Rekha Jain, Dr. Akshaya Kumar Mohanty, Dr. Vinayak Vishwakarma, Dr. D David Winster Praveenraj, Dr. Tazyn Rahman
Abstract :
Purpose: This research aims to explore the scope of socially responsible investing (SRI). To study the scope of SRI,the performance of socially accountableestablishmentsis compared against the performance of other companies. Design/Methodology/Approach: The work is based on a secondary database extracted from trustworthy websites. To make a comparison, monthly log returns of socially responsible exchanges like S&P BSE CARBONEX, S&P BSE GREENEX, S&P BSE ESG Index, and S&P BSE 500 Shariah are compared with the performance of S&P BSE Sensex which is taken as a proxy of the market returns. The comparison data for monthly returns of the index are collected from January 2014 – July 2020. Findings:The outcomes of the research workfind that the Indian stock market is also gratifying socially responsible establishments over the time.
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Name : Strategy for the Long Term Low Carbon Energy Transition for India in the Context of Sustainable Development
Author : Debasish Prusty,Dr. Umesh Solanki
Abstract :
Climate change is a grave systemic risk and one of the most formidable threats to the stability of the global financial system. The transition to a low-carbon economy requires a reallocation of capital and global financial flows. Against this backdrop through this paper we find out the response to the research question of whether there is a need to design and implement a long term clean energy transition strategy for emerging market and developing economies demonstrating India as an example. The developing countries have to ensure affordable and reliable energy to all and reduce its dependence on fossil-based energy taking into account the challenges of lack of availability of adequate financial resources, constrains in the deployment of cost intensive technology at commercial scale and bridging the capacity building gaps. We have conducted systematic literature review on this aspect. Based on the identified research gaps and supplementing the inputs received through interactions and interviews held with the relevant subject experts,
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Name : Editorial
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