Pacific B usiness R eview (International)

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X(P)
Impact factor (SJIF):8.603
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. B. P. Sharma
(Principal Editor in Chief)

Prof. Dipin Mathur
(Consultative Editor)

Dr. Khushbu Agarwal
(Editor in Chief)

A Refereed Monthly International Journal of Management
October 2024


Name : Index
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Name : Impact of Corporate Social Responsibility on Financial Performance: A Study of Public Banks
Author : Berenice Christiane Jocktane Ampoumet,Dr.Ankur Agrawal,CMA (Dr.) Amit Kumar Arora
Abstract :
Purpose: Corporate social responsibility (CSR) enhances business development. Researchers have debated CSR's ability to generate economic value. It is believed that socially responsible companies outperform those that do not implement CSR. This study explores the relationship between CSR and the financial performance of public banks. Design/ Methodology/approach. Secondary data has been gathered over the course of 6 years (2018–2023) from a group of 13 public banks.The content analysis (CSR disclosure index) was collected from yearly reports of the public banks. We then used a correlation and regression analysis to examine the link with banks' performance indicators. Findings: The study's findings suggest that corporate social responsibility (CSR) has either no effect or a negative effect on the financial performance of a public bank.
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Name : Common Goals, Extraordinary Outcomes: Follower-Leader Goal Congruence's Influence on Inclusive Leadership and Extra-Role Behavior
Author : Deniz Devrim Tasdemir,Lutfi Surucu,Mustafa Bekmezci
Abstract :
This research delves into the dynamic interplay between FollowerLeader Goal Congruence (FC), Inclusive Leadership (IL), and ExtraRole Behavior (EXB), exploring the profound influence of shared goals on organizational dynamics. Utilizing a comprehensive approach, the study investigates how aligning goals between followers and leaders contributes to the manifestation of IL practices and the subsequent engagement in EXBs within the organizational context. The methodology involves using established scales to measure FC, IL, and EXB, ensuring robustness in the data collection process. Validity and reliability analyses confirm the credibility of the utilized measures. Correlation analyses reveal positive relationships between IL and FC and IL and EXB and a significant positive link between FC and EXB. Further scrutiny through hypothesis testing, also employing the Process Macro, establishes that IL has a positive effect on both FC (β= 0.462, SE=0.071, 95% CI = 0.344, 0.759) and EXB (β= 0.335, SE=0.052, 95% CI = 0.235, 0.521). Additionally, the impact of FC on EXB is positive and significant (β= 0.301, SE=0.068, 95% CI = 0.189, 0.425). Notably, the confidence intervals provide strong evidence for the support of all hypotheses.
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Name : Using Big Data Analytics to Improve Logistics Processes and Forecast Demand
Author : Iryna Perevozova,Taras Gubernat,Lukian Hontar,Vitaliy Shayban,Nadiia Bocharova
Abstract :
This study is relevant due to the increasing necessity to enhance the efficiency of logistics operations amidst rapid digitalization and globalization of markets. Our research aims to investigate the application of Big Data analytics in optimizing logistics processes and demand forecasting. The study employed diverse methodologies such as literature review, systematic terminology development, surveys, and graphical and tabular data visualization techniques. It underscores that Big Data analytics in supply chains involves leveraging various tools, processing systems, and algorithms to analyze voluminous data effectively. Traditionally, supply chain management (SCM) systems rely on ERP and other separate systems for data storage. However, the advent of analytics enables data integration, fostering more efficient decision-making processes.
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Name : Innovative Development and Investment Advancement of Industrial Enterprises in Deriving Conditions of Digital Economy
Author : Maksym Dubyna,Lyudmila Verbivska,Olena Shyshkina,Andrii Los,Yaroslav Fediai
Abstract :
In the article, features by implementing innovative development and investment advancement in the activities of industrial enterprises within the digitalized national economy are researched. It can be stated that digital technologies are of priority in the process of the business' entities development. These technologies greatly influence the functioning of industrial enterprises that also determine the innovative development level. As part of the study, the essence and features of innovative development and investment advancement as a separate economic category were analyzed, and features of economic activity of industrial enterprises being integral subjects of economic development of any country were specified. This made it possible to further substantiate the specific features of ensuring their innovative development and investment advancement. To substantiate modern development of industrial enterprises in digitalization era, the main challenges of digital economy facing today these business entities were determined. The outlined also made it possible to specify the features of their digital transformation. The impossibility to ensure innovative development and investment advancement of the modern industrial enterprise without implementing measures for its digital transformation is found out in the article. Based on this attention was also paid to specify the directions for the intensified potential use of digital technologies by industrial enterprises in modern conditions of their activity
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Name : Prospects on Implementation of the Payment System of Civil Servants based on the Grading Mode
Author : Nataliia Aliushyna
Abstract :
Priorities of the reform of state administration and the indicator of EU membership include the reform of remuneration system for civil servants. Since 2020, a lot of work has been done to develop legislative framework and bylaws in accordance with best international practices both of civil service and private sector. In the article, scientific literature on remuneration of civil servants, public administration and the reform of civil service are analyzed, synthesized and summarized. These include special methods used is the SWOT analysis. Current problematic issues of remuneration of civil servants are analyzed by the author, and they relate to significant disparities in remuneration of civil servants, market non-competitiveness of salaries for civil servants, especially at the local level, and available corruption risks in fixing salaries. Characteristics of each component of the salary for civil servants in new remuneration system are presented. The SWOT-analysis of prospects for implemented reform of remuneration system for civil servants is carried out. Risks of introducing remuneration system for civil servants based on the grading model are identified by the author, and its suggestions on how to eliminate them are provided. To evaluate positions, the author has developed factors serving as evaluation criteria within each category of civil service positions, namely: complexity, responsibility, and communication skills. It is assumed that each factor includes two sub-factors. Considering current situation, the main steps on the reform of remuneration system for civil servants are proposed, including: approval of bylaws and regulations; development of “Classification of Positions” information system; classification of civil service positions; updating evaluation system of civil service positions and calculations; approval of the Classifier of Civil Service Salaries for 2025.
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Name : Evidence-based Drives on Organizational Decision-Making: Literature Review and Practical Implications
Author : Dr. Nguyen Xuan Tho,Nguyen Quynh Anh,Nguyen Le Khanh Chau,Nguyen Le Bao Chau
Abstract :
This article provides a comprehensive literature review on organizational decision-making and offers practical implications for effective decision-making in business organizations. The review examines theories and frameworks applied in decision-making processes, including evidence-based consideration. Furthermore, the importance of data, evidence, and information from various sources is emphasized, including practitioner evidence, stakeholder evidence, organizational data, and scientific evidence derived from peer-reviewed empirical studies. Practical implications for making effective decisions in business organizations are outlined, focusing on external, organizational, managerial, and behavioral factors. The influence of factors such as market competition, economic conditions, technological advancements, regulatory environment, consumer trends, organizational culture and structure, leadership and management style, financial resources, and human resources is examined.
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Name : Analyzing the Impact of Utilitarian Values, Hedonic Values and Responsible Consumption on Consumer Satisfaction and Re-Purchase Intention: A Cross-Sectional Study of Generation Z
Author : Dr Abhinav Priyadarshi Tripathi,Dr. Anju Tripathi,Dr. Mayank Kumar
Abstract :
This study examines the complex relationships between utilitarian, hedonistic, and responsible consumption and their effects on customer satisfaction and intention to repurchase. Total 311 respondents participated in the cross-sectional survey, and the PLS algorithm was used for data analysis. The study highlights the complexity of Gen Z behavior by showing how utilitarian and hedonistic values majorly impact consumer satisfaction. Remarkably, Responsible Consumption has a lesser effect on satisfaction. It also turns out that consumer satisfaction significantly influences repurchase intention among Generation Z. The study advances knowledge of Gen Z's buying behavior and demonstrates the complex interactions in the given environment. These results provide insightful information for brand owners and marketers who wish to comprehend and appeal to the vital group of Generation Z.
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Name : Narratives of Engagement: Understanding the Antecedents of Employee Experience through the Lens of Stories and Best Practices of Reputed Companies
Author : Hamshini s,Nandita Sulay ,Dr Ridhi Rani
Abstract :
Employee Experience (EX) is a holistic approach that encompasses every aspect of an employee's journey from cradle to grave in an organization i.e. from recruitment till the exit of an employee. Employee Experience is a significant aspect in organizations as it leaves a positive impact on the employees. This enhances their productivity which also leads to their active engagement in organizational activities. A lack of a positive employee experience leads to otherwise loss of interest by an employee and may eventually lead to higher attrition and turnover rate. The aim of this research paper is to shed light on understanding the concept and relevance of Employee Experience, and the influence of employee experience components given by Josh Bersin, which includesMeaningful work, Strong Management, Positive Workplace, Health and Well-Being, Growth Opportunity and Trust in the organization.
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Name : A Study of Key Challenges Faced by Farmers in Moving from Inorganic, Commercial Farming to Organic Farming
Author : Dr. J. Shreemali,Dr.H.Shrimali,Nitin Menaria,Gunjan Mathur,Mohit Nagda
Abstract :
Fertilizers are a necessary requirement to enrich the soil and meet the growing food requirements of global population. With Indian population crossing the 1.4 Billion mark in 2021 and approaching 1.44 Billion in April 2024, the requirement of food grains and other food products will continue to pose continual challenges [19]. Fertilizers can be broadly classified as Organic or Inorganic based on their source. While organic fertilizers present immense advantages as regards environmental impact, the requirement of inorganic fertilizers emerges from their ability to provide more nutrition to soil over an extended period of time leading to an overall cost advantage from their use. The case with pesticides is similar with farmers having the option or organic or synthetic pesticides providing similar benefits. This study was carried out for farmers in the districts on the border of Rajasthan and Madhya Pradesh to assess their preferences and the challenges they face in moving to organic farming. Famers of four districts (Neemuch, Mandsaur, Pratapgarh and Chittorgarh) participated in the survey. Primary data was collected through a structured questionnaire and analysed statistically to test seven different hypotheses based on the Ztest for a 5% level of significance (α). Atotal of 157 farmers responded to the questionnaire and seven hypotheses were tested based on their responses. The responses by farmers demonstrate a need to further develop upon and better utilize the efforts of Agricultural Department to provide better seeds, balanced approach to plant protection as well as adding of fertilizers and automated harvesting since these steps will increase farm produce as well as the income of farmers.
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Name : Impact of Digitalization on Women's Purchase Intentions for Clothing Apparel: An Analytical Study
Author : Ranjana Khamesra,Dr. Anil Jain,Dr. Apurva Jain
Abstract :
The study tries to find the impact of digital marketing strategies such as social mediacampaigns, recommendations from social media influencers, personalized email marketing, use of search engines and campaigns through mobile applications on women's purchase intentions for clothing apparel. Survey method was being adopted in which about 500 women respondents were being considered, the sampling technique used was convenience sampling technique.The findings confirm that personalized email marketing, social media campaigns, mobile application campaigns, recommendations from social media influencers, and search engines like Google significantly impact women's purchase intentions for clothing apparel. Social media campaigns and search engines are particularly influential, with high to very high ratings from many respondents. Recommendations from influencers and mobile app campaigns also show substantial influence. Overall, these digital marketing strategies effectively shape women's purchase decisions for clothing apparel.
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Name : Determinants of Sustainability Performance of Indian Commercial Banks: In context with FinTech Adoption, Green Finance &Innovation
Author : Dr. Akshaya Kumar Mohanty, Dr. Evelina Sahay, CA. (Dr.) Jai Kotecha,Niyomi Bertram Fonseca,Dr. Sangeeta Shashikant Shinde
Abstract :
Purpose: Finding the variables influencing Indian commercial banks' sustainable performance was the goal of the study. An additional objective of the study was to investigate the link between Fintech Adoption (FA), Green Finance (GF), and Green Innovation (GI), and their influence on the Sustainable Performance (SP) of commercial banks in India. Research Methodology: A well-defined questionnaire was used to collect primary data from employees of a few selected commercial banks in Delhi, Noida, and Gurugram in order to achieve this. Consequently, 388 served as the final sample size for this study. SEM shows the hypothesis testing and path analysis results of hypothesized model. Further, AMOS-SEM was used to establish the association between dependent and independent variables in 388 samples. Findings: The reliability and validity of the model constructs have been checked by using CFA technique with the help of AMOS-SPSS version 20. The mean values of all statements were found to be higher than average, which means respondents agreed with the survey statements. Descriptive statistics also displayed standard deviation values. The results of path analysis indicated that FA, GI, and GF have a positive impact on SP, which means H1, H4, and H5 are supported. Further, a positive association of FA has been found with GF and FI, which means H2 and H3 are also accepted.
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Name : Results of Implementing ESG Agenda Plans of Russian Commercial Banks
Author : Tarkhanova Elena Aleksandrovna,Tarkhanova Aleksandra Vladimirovna,Pelkova Svetlana Vladimirovna,Fricler Anhelica Viktorovna,Samopalnikova Julia Nikolaevna
Abstract :
Today ESG transformation is actively penetrating financial sector of economy and is extensively influencing banking activity. Banks are concerned not only about own influence in ESG sphere but also about risks and opportunities of ESG agenda impacting them as creditors. Russian banks are actively working out plans for implementing ESG agenda, correcting the implementation timeframes and content of ESG agenda plans, financing ESG sphere and designing new products, which allow integrating ESG solutions into their own development strategy. Our article is dedicated to the investigation of results of implementing ESG agenda plans of Russian commercial banks. We are discussing the latest tendencies in implementing ESG agenda by Russian commercial banks in the conditions of global challenges. Besides, we are extrapolating modern trends in the sphere of ESG transformation of Russian commercial banks. Our results can be interesting and useful for researchers and experts in the sphere of banking and sustainable development, as well as those interested in climate agenda and ESG sphere
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