Pacific B usiness R eview (International)

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.603
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. B. P. Sharma
(Principal Editor in Chief)

Prof. Dipin Mathur
(Consultative Editor)

Dr. Khushbu Agarwal
(Editor in Chief)

Editorial Team

A Refereed Monthly International Journal of Management
September 2024


Name : Index
Download :

Name : Intellectual Capital Performance: A Comparative Study between Family and Non-Family-Owned Business in India
Author : Kanu Pahwa,Dr. Puneeta Goel,Dr. Jyoti Rana, Dr. Rupali Misra
Abstract :
The objective of the paper is to examine the impact of founder's family equity and family board presence on intellectual capital performance (ICP) of the company and further to differentiate the performance between family and non-family-owned businesses in India. It employs panel data estimation model using Feasible Generalized Least Square (FGLS) regression to analyze data on 308 companies listed on National Stock Exchange 500 (NSE 500) in India between 2012 and 2022. This paper utilizes the modified value-added intellectual coefficient (MVAIC) approach to measure Intellectual capital Performance. Our findings show the significantly positive relationship between the family presence and combined IC which demonstrates that the family involvement in company's equity and participation in management affairs leads to improved intellectual capital performance. In order to compare the performance between family and non-family businesses, we applied Mann Whitney U-Test. Moreover, it has been found that family-owned businesses are preferably in a position to achieve better performances in sub-elements of intellectual capital except human capital efficiency. Therefore, key take-away for family enterprises is to design their human resource strategies in a way to build their best human potential. These findings contribute to the body of knowledge by identifying the essential components of ICP and figure out how to distribute them in a way that will allow for superior performances in a company.
In Html : Read More
Download :

Name : Empowerment of Women under Financial Inclusion
Author : Drishika Sinha,Dr Salineeta Chaudhuri,Lakshay Sharma
Abstract :
The power and efficiency of women coming together, in their collective voice, is a social and economic transformer and a fundamental enabler of rights, growth and development (Hendricks; 2019). For an emerging economy like India to develop and grow, it becomes very important that we take into account the contribution of women in the economy and not consider their income and stability to be an emergency option. The paper focuses on studying the financial inclusion schemes that were implemented in India after 2014 which help women in particular, to study the impact of the policies on the process of inclusion of women in the economy, to analyze how the factors of women empowerment already existing due to the policies are providing a boost to the overall financial inclusion and to study the socio-economic impacts for women due to the implication and the boost. The study employs secondary quantitative data for the years 2016 and 2021 that were extracted from NFHS reports. The Financial Inclusion of women is the dependent variable. Social and economic empowerment determinants are the independent variables. The study shows that there is a significant impact of (Asst) women owning assets (house or land), (DFL) women having mobile phones on their access to financial institutions (FIB).
In Html : Read More
Download :

Name : A Qualitative Study Exploring the Dynamics of Home Foodpreneurs in India
Author : Madhura Ayachit,Dr. Shyamsunder Chitta
Abstract :
This article makes an attempt to navigate the landscape of home food business in India. The study undertakes a qualitative approach to unveil the experiences of home foodpreneurs. The perspective of 16 interviewees is studied using thematic analysis. It explores the nature of business, extent of burnout among foodpreneurs, challenges encountered, coping strategies and motivating factors. 'Passion' is observed to be the biggest motivating factor that drives the foodpreneurs. They do not feel burned out inspite of the challenges faced as they thoroughly enjoy the process. Positive customer feedback keeps them motivated and they derive immense satisfaction while carrying out the business operations. The findings of the study may practically help small aspiring entrepreneurs in home food segment to take well informed decisions. Theoretically, the study highlights the significant contribution of home food businesses to the potential growth of unorganized food service industry in India.
In Html : Read More
Download :

Name : Sustainable Fashion for the Masses: Issues, Challenges and Prospects
Author : Shivani Gupta,Dr.Priya Grover
Abstract :
In a constantly evolving and innovating society, globalization has affected the daily lives of people. Climate activists have been creating awareness of the human-made climate crisis and how it will create a huge negative impact on future generations. There has been a strong attitudinal inclination of consumers towards sustainable products. However, a decline in the purchase behavior of consumers for the same has been observed, cost being the main reason for the same. Looking into the increasing trend of consumers towards mindful shopping due to the rise in inflation post pandemic, many industries have shifted to producing low cost and low-quality unsustainable products for the masses. The apparel and fashion industry are one of the greatest polluters leading to many ecological and environmental problems. Fast fashion apparel industry produces apparels of low quality from unsustainable raw materials. Though sustainable fashion has been successful among high-income consumers it is a farfetched dream for the masses. In order to make sustainable fashion affordable among masses, companies need to innovate their manufacturing processes and marketing strategies. This research paper involves qualitative research with in-depth interviews of fast fashion companies focused on understanding and analyzing the challenges faced by them in making a sustainable and affordable fashion apparel for the masses. The analysis has been done through Interpretative Phenomenological Analysis.
In Html : Read More
Download :

Name : Emotional Competence in Information Technology Sector: Assessing Its Effect on Employee Organisational Commitment and Performance
Author : Dr Aruna Dhamija,Sachit Paliwal
Abstract :
This paper examines the role of employees' emotional competence in measuring their dedication to their organisations and their overall productivity in Information Technology Sector.The firms nowadays use Information Technology as a highly integrated basis in their operations and there isa need for specialists to know the psychological aspect of employees. The best developers are great communicators, whether with clients or colleagues. As emotional intelligence is becoming more valued in the industry, hence learning how to improve one's emotional competence is crucial, if one wants to be a successful employee. Human resource management or psychology researchers are very interested in the idea of organisational commitment. People's personal and professional lives benefit greatly from emotional competence, and it's widely recognised as a potent method for boosting productivity and creating a positive work environment. Keywords: Emotional Competence, Performance, Psychology, Information Technology, Organisational Commitment.
In Html : Read More
Download :

Name : Application of Innovative Technologies to Protect Financial Information in Accounting: Challenges of the Digital Economy Era
Author : Olga Ievsieieva,Iryna Dutchak,Lyudmila Melyankova,Iryna Smirnova,Inna Lepetan
Abstract :
This research will be conducted between the years 2019 and 2023, and it will investigate how new financial concepts may affect account management at Ukrainian banks. The BAI-Finance Global Banking Innovation Awards provide the data that is used in this analysis, which examines how the most successful financial institutions in the world make use of new technology to safeguard the money of their consumers. This research makes use of a wide range of analytical tools in order to investigate the potential for blockchain and encryption, together with other digital technologies, to potentially alter the manner in which banks and other financial institutions manage the funds of their customers. The findings highlight the significance of utilizing cutting-edge digital accounting techniques in order to safeguard valuable financial information in the current digital era. The findings of this study demonstrate how these technologies have the potential to resolve accounting issues such as data breaches and make all financial transactions transparent.
In Html : Read More
Download :

Name : Innovative Approaches to Regional Development in the Post-War Period: The Case of Ukraine
Author : Eleonora Zabarna,Riznyk Dmytro,Iaroslav Petrunenko
Abstract :
For modern Ukrainian territories, regional development is a multifaceted process that changes the social structure of the region, human behaviour, public institutions, as well as accelerates economic growth, reduces inequality and unemployment. The growing importance of Ukraine's regions in improving the efficiency of the country's socio-economic development is becoming more acute as the country's economy recovers from the destruction caused by the aggressor country during the full-scale invasion. Regional studies systematise and group the regions of the state according to the conditions and specifics of their current state and prospects for further development. Given the relevance of the chosen research topic, the purpose of the work can be defined as generalisation and clarification of theoretical and methodological foundations for determining approaches to the innovative development of Ukraine's regions in the post-war period. In order to achieve this goal, the following tasks need to be implemented: to analyse the current state of regional development in Ukraine; to group regions using the cluster analysis method; to formulate recommendations for stimulating and intensifying innovation activity in the regions. The study found that at the current stage of development, Ukraine's economy has quite significant imbalances associated with the uneven development of regions, which has been significantly exacerbated by the martial law. Accordingly, in the period of post-war recovery, regional authorities will need to focus on regional development and attracting investment in priority areas, taking into account the current state and potential capabilities of each region, according to its belonging to a particular cluster.
In Html : Read More
Download :

Name : A Study on the Perception of Gen Z towards Ayurvedic Products
Author : Elizabeth Dias,Dr. Nirmala Joshi
Abstract :
Sustainability and healthy living is now more relevant than it has ever been in the past due to awareness surrounding healthier lifestyles and concerns around the environment and climate change. Consumers are looking for products that are 'Safe for you and for the earth'. Consequently, this has become an area of interest for multi-national companies, small businesses, government officials and policy makers, academicians and all stakeholders. This research paper aims to understand the perception of Gen Z between the ages 19 and 22 years towards Ayurvedic products. To begin with, the research paper explores the awareness level of these youngsters with respect to ayurvedic products. It also evaluates various propositions from brands such as products that are: 'eco-friendly, sustainable, natural, herbal, chemical free, without harmful side effects' and how they affect perception and consequently purchase decision of these young consumers. The data also reveals which advertising media is most common among this consumer demographic and names some brands that are perceived as trust worthy by our youth today.
In Html : Read More
Download :

Name : Comparative Study of Online and Offline Training Program in Higher Educational Institutions: A Study
Author : Pradeep Kumar,Dr. Nandini Srivastava,Dr. Hamender Kumar Dangi
Abstract :
With a focus on 294 studies, this analysis delves deeply into faculty development and training to provide an up-to-date understanding of the most recent research trends and their implications in this field. Sophisticated bibliometric techniques are employed to identify the major participants, the prolific authors, and the fascinating new subjects emerging in faculty development. The extent of the research's influence was also determined by looking at how frequently these papers are cited and who they are working with. Changes in research over time provides insight into areas of common interest and gaps in the body of knowledge. In other words, this study provides firsthand knowledge of all that has been happening in faculty development. The knowledge gathered from this analysis can inform future studies, direct academic institutions' decision-making processes, and improve the efficacy of faculty development initiatives. This study also provides suggestions for improving faculty training and development and which can directly affect the decision making of higher education academics, teachers, and policymakers.
In Html : Read More
Download :

Name : Transformation of the Educational Services Market in the Conditions of Digitalization
Author : Kateryna Tanashchuk,Liudmyla Morozova,Iryna Kramarenko,Liubov Tarangul,Svitlana Bodnariuk
Abstract :
The main goal of the paper is to analyze the conceptual provisions of the transformational processes of the educational services market (ESM) under the influence of digitalization of socio-economic development. The methodological basis of this article is various scientific methods, in particular: monographic, systematic, comparison, generalization, abstraction, specification, analysis, synthesis and graphic. The imperatives of the ESM development in the digitalizationconditions of socio-economic relations are determined. A system of principles of institutional transformation of the ESM was formed and the imperatives of the ESM in the conditions of digitalization were outlined. It is substantiated that transformational processes require the formation of a flexible and effective perform the main functions of regulatory policy in the field of education, ensuring innovative development in the provision of educational services(ES), improving market interaction between providers and recipients of services. Keywords: Education, Educational Services, Educational Services Market, Higher Education Institutions, Digitalization, National Economy, Institutionalization.
In Html : Read More
Download :

Name : The Influence of Servicescape Dimensions on Customer Satisfaction and Behavioral Intentions: An Examination of Casual Dining Restaurants
Author : Dr Pratima Singh,Dr. Abhishek Subhash Deokule,Dr. Renuka Ekanath Walunj,Dr. Manisha Vikrant Jagtap,Sohaib Alam
Abstract :
The physical and social aspects of the service make up a different portion of the servicescape; this portion is referred to as the "social component." The result of combining all of these elements is the servicescape. While previous studies have often looked at these factors separately, the purpose of the present research is to look at both factors' effects simultaneously in the context of casual dining establishments. The purpose of this is to have a deeper comprehension of the ways in which these two elements impact consumer behavior. This will be carried out for the purpose to have a better understanding of the relationship that these two elements have. Structural equation modeling was used to examine the data collected from 462 clients in Delhi who completed a questionnaire regarding the purpose of the assignment. The results show that, in along with the physical parts of the servicescape, the social characteristics also play a role in influencing customers' level of satisfaction, which can impact their behavior going forward.
In Html : Read More
Download :

Name : Consumer's Perspective towards Adoption of Artificial Intelligence: An Empirical Study among banking Companies
Author : Dr Pratima Singh,Dr. Navita Roy,Dr Alka Singh Bhatt,Dr. Manoj Kumar Sadual,Anumeha Sahai
Abstract :
Purpose: In this article authors intend to address the consumer perspective on adoption of artificial intelligence (AI) in private commercial banks of India. Its goal is to examine the variables responsible for the adoption of AI. Methodology: In this research work convenience sampling method has been used. The primary data was collected from the customers of Indian commercial banks operating in Delhi. Various statistical tools like validity and reliability analysis, regression, and correlation (discriminant validity) used in this study to establish co-relation between exogeneous and endogenous factors with the help of software like SPSS, AMOS etc. Findings: This study employed a quantitative research design and an exploratory technique to examine association between exogeneous and endogenous factors of AI adoption. The study found a significant positive association of various factors like Awareness about AI, Perceived usefulness, Consumer's Attitude and Subjective norms with intention banking customers to adopt AI. Practical Implication: The banking companies will be benefited from this research by having a better understanding of the consumer's awareness, user's perception, trust factor, and norms regarding AI transformation.
In Html : Read More
Download :