In contrast to traditional branding strategies, emotional branding places a stronger emphasis on fostering emotional bonds and evoking memorable experiences that leave a lasting impression on customers. This paper seeks to examine the influence of emotional branding on consumers ‘buying behaviour towards selected dairy products. Trust and rapport-building with the audience are largely dependent on sincere feelings that are consistent with a brand's values and behaviours. Questionnaire was conducted on a sample of consumers who consume dairy products and the responses got were tested in SPSS using ANOVA to establish the level of connection between the emotional branding elements and intention to purchase. The statistical analysis of the data using ANOVA indicated that there were significant differences in the purchase intentions with respect to the different levels of emotional branding, with the probability level being (p < 0.05). Those brands that utilised the appeals of emotions that relate to emotions like nostalgia and trust recorded higher scores in the perceived purchase intention. This suggests that there is relationship between EL and consumption decision of consumers. The research established that consumers with positive emotional connection to brand intended to be more loyal with higher purchase intention. The insights generated from these studies are valuable for dairy marketers to understand how consumers’ emotional bond can be used for enhancing consumers’ intensity and loyalty for dairy products in the existing turbulent market conditions.

Blockchain Technology is a ground breaking transformation securing its existence in every dominant field like healthcare, supply chain, financial market etc. it is decentralized distributed ledger which provides transparency, security and build trust due to its immutable nature. Blockchain provides numerous benefits to all industries but still its adoption is exceptionally challenging due to regulatory concern, technical challenges & user acceptance. This review paper reviewed 30 pertinent research studies to examine what factors of Model (UTAUT) Unified Theory of Acceptance and Use of Technology & (TAM) Technology Acceptance Model effects on the behavioral intention in adoption of Blockchain technology. In this paper the previous work done on both models for Blockchain adoption is analyzed and the effect of both models on Blockchain adoption is discussed. As the number of studies are there on the potential of Blockchain but not enough attention is given on the factors that impacts the behavioral intention to adopt blockchain technology. This study aims to create review of literature to identify factors that influence the adoption of Blockchain technology.

India is in a stage of green transition meeting the demands of Sustainability Development Goals (SDGs) and a flourishing green job market. It has become mandatory to embrace green skills that are transforming the future of the employment system all over the world. A high demand for green skills that fit various job profiles has necessitated empowering the students of Higher Educational Institutions (HEIs) with suitable green skills. The present study focuses on the perception of commerce educators of HEIs in Kerala state, about the green skills required for undergraduates, their status of the green skills, and various approaches that can be implemented to improve their green skills. Using a descriptive research design, the study collected responses from 132 commerce educators from various HEIs based on purposive sampling, and the survey questionnaire was tested for reliability with a Cronbach alpha score of 0.7. Friedman’s test and chi square test revealed a minimal awareness of the green skills among undergraduates.

The digital transformation in HR can be seen as related to people analytics, artificial intelligence, and cloud computing concepts. The advancement has led organizations to capture employee data for strategic decision-making. The evolution of metrics to big data in Human Resource Management is through HR analytics. HR analytics has completely transformed the way HRM is carried out in organizations. This research aims to unfold and provide insights intoHR analytics' role in transforming Human Resource Management through a conceptual approach.For this purpose, this study considers secondary data from databases such as Wiley Online Library, Emerald Insights, Inder Science Publishers, and Sage Publication.The paper silhouettes the pros and cons of HR analytics adoption and implementation and talks about the transformation HR analytics has done in management.This study uncovers the scarcity of research on HR analytics in the non-western context. HR analytics has the vast unexplored potential to transform Human Resource Management completely. The practical and efficient way to use HR analytics to improve employees and management is yet to be discovered. This paper provides ethical recommendations for the implementation of HR analytics in organizations.The managerial implications for the firms and institutions are a thorough understanding of how HR analytics influences the working of HRM.

For macroeconomic growth and socioeconomic stability to occur, skills and expertise are key enablers. The current period is characterized by skill development and ICT (Information Communication Technology). [11] The study discussed the importance, function, and requirement of a programme for developing skills and capacity as a guiding concept in education. Organizations today need a broad range of talents to efficiently carry out complicated company activities. Today's businesses compete globally via the internet as their only or primary trade channel, which has surely increased the need for fresh skill sets. Students must realize that obtaining a business administration bachelor's degree management degree does not guarantee employment. Employers search for certain talents when employing engineering and management graduates in addition to a degree. Based on the kind of job that these students would be expected to do after they join the organisation, these competencies are defined. With the help of ICT, engineering and management students can gain the competencies that engineering and management institutions are looking for, according to this research report.[12] The study will focus on soft skills, communication skills, and entrepreneurship abilities. The approach used in this research combines a review of the literature with a statistical analysis of quantitative data. The article seeks to clarify how ICT could benefit engineering and management students in developing their abilities.

In the article, features of formation of theories and approaches to define leadership are considered. Based on research into main approaches to define leadership, models of leadership were analyzed using relevant considerations. Based on theoretical basis of leadership theories, positive and constraining factors for their implementation in modern conditions of administrative management development were identified. Problematic aspects of the leadership system development in four areas (organization, individual, group, external environment) were identified, which further contributes to formation of measures to minimize negative impacts in these aspects. It is substantiated that objecvtive of the effective leader in power is to form the inclusive policy aimed at development of society, supporting small and medium-sized businesses, attracting investments and creating favorable regulatory environment. Main features of the network concept implementation of interaction between government, business and communities in the conditions of the modern state of Ukraine, considering security and economic levers. Based on the study of existing theories of leadership and directions of network interaction, indicators of the leadership effectiveness in the cooperation triad were formed. It is proved that e-government plays significant role to ensure effective interaction between government, society and business. Main statistical indicators that demonstrate the e-government development in the world are analyzed. It is substantiated that, considering difficult economic and social situation in the country, community and business structures in close cooperation should develop appropriate routes for support, adaptation and employment of citizens who suffered due to military aggression. Relevence and effectiveness of the network concept of cooperation between government, business and communities for the post-war restoration of the country's development are proven.

The complex relationship between leadership styles and their effects on workplace motivation and productivity is the subject of the current investigation. This paper aims to contribute to the existing body of knowledge by pulling together recent studies, exploring several leadership philosophies, and evaluating their distinct impacts on employee motivation and production. To understand the interconnected nature of performance, motivation, and leadership, the study begins by providing a theoretical grounding in these concepts.The unique characteristics, core principles, and potential effects on employee motivation and output of each style are examined. The study also looks at how different leadership ideologies influence employee motivation.

Emojis as ubiquitous symbols of expression in the new media age, are examined for their potential to evoke and enhance emotional responses in the context of food choices. Leveraging emoji symbols to enhance marketing initiatives and attract attention to pre-packaged or immediately prepared food items is considered as emoji marketing within the convenience foods segment. This research investigates how the use of emojis influences the affectivity of consumers towards instant food products and the findings revealed that there is a positive significant relationship established between the influence of emojis on the affectivity and purchase decisions of instant food products among young consumers. Additionally, the emotional impact generated by the inclusion of emojis also resulted in increased recommendations to friends and family. The incorporation of emoji marketing is appreciated by young consumers in digital media more often especially Instagram the social media platform, followed by television and other media. The findings of the study may help marketers recognize the role of emojis in fostering emotional connections and can guide in crafting more compelling and relatable messaging, ultimately contributing to increased consumer satisfaction and loyalty in the competitive convenience foods segment.

The definition of perception stands at the level of understanding an individual derives out of any aspect either through observation, consciousness or awareness. The student’s perception measurement plays an important role when trying to study about the prospects of growth and development in the education sector. The study here attempts to lay its focus on the northeastern region of a developing economy India. The northeastern India is quite different from the mainland and the composition of students differ as well. In such a situation, focusing solely on the geographic location and with increasing private players in the region this study would be able to provide a number of interesting insights into the topic. A total of 397 students from the private universities in India have responded to a set of standard questions. These have been analysed using a number of statistical analyses to arrive at the results.

Corporate Social Responsibility (CSR) has emerged as a critical strategic tool for businesses aiming to achieve long-term financial stability, competitive advantage, and sustainability in a globalized economy. This study examines the impact of CSR on sustainable enterprise performance, focusing on Unilever and comparing its CSR strategies and financial performance with competitors such as Procter & Gamble (P&G), Nestlé, and Colgate-Palmolive. The analysis uses quantile regression modeling, industry benchmarking, and ESG performance assessments to determine how CSR initiatives influence profitability, brand reputation, and investor confidence. Findings reveal that CSR investment positively correlates with financial performance, as reflected in higher ESG ratings, improved profit margins, and enhanced consumer trust. However, environmental sustainability efforts, such as CO2 reduction, impose short-term financial costs before yielding long-term benefits. The study supports Carroll's CSR Pyramid and the Triple Bottom Line (TBL) framework, reinforcing that businesses balancing financial, social, and environmental responsibilities outperform those focused solely on profit generation. While P&G leads in financial efficiency, Unilever's strong ESG leadership demonstrates that sustainability-driven strategies drive long-term resilience and market positioning. Despite its contributions, the study acknowledges limitations related to the reliance on publicly available data and a focus on multinational consumer goods companies, which may not fully capture industry-specific CSR impacts. Future research should explore CSR's role across diverse sectors, regional sustainability practices, and long-term effects on financial performance through longitudinal studies. This study highlights that CSR is no longer an optional corporate initiative but a fundamental necessity for businesses to remain competitive, mitigate risks, and align with evolving global sustainability expectations.

Omnichannel retailing enhances personalized experiences, optimizes supply chain and enables data-driven insights into customer behavior. Understanding this will help retailers innovate and meet evolving customer expectations in a rapidly digitizing market. The objective of this study is to compile and analyze the existing literature and determine the themes on which the omnichannel retailing literature has focused with the aim to propose a framework. A systematic review methodology employing the bibliometric analysis was utilized to ensure the comprehensive examination of the topic under consideration using the Web of Science database. An extensive overview of the current body of literature, highlighting notable authors, significant research themes, and emerging trends is presented. Drawing upon these insights, a conceptual model is proposed, merging the stereotype content model with social exchange theory to elucidate the dynamics of omnichannel retail environments.

In the competitive landscape of the insurance industry, the service marketing mix plays a crucial role in shaping organizational efficiency and customer satisfaction. As insurance companies strive to differentiate themselves and improve operational effectiveness, understanding the impact of various components of the service marketing mix becomes essential. The objective of this paper is to study the impact of service marketing mix on the efficiency of public and private sector insurance companies. To serve the objective LIC and UIL from the public sector and ICICI, HDFC Kotak life insurance from the private sector were selected. By using the purposive sampling method 129 public-sector insurance customers and 241 private-sector insurance customers were selected. Data was collected by using a survey and the same was analyzed by using SPSS 24.0. The results revealed that the product and place mix of public sector companies is better and the price mix, promotion mix, people mix, process mix and physical evidence mix of private sector insurance companies are best. Overall, it can be concluded that service marketing mix has significant impact on the efficiency of insurance companies.

The COVID-19 pandemic has accelerated the shift to remote and hybrid work models, reshaping how organizations engage with their employees and maintain their culture so the major objective of this research was to study the impact of remote work environment policies on employee engagement and organizational culture in a post-pandemic era. The research was done in the Bengaluru district of Karnataka state, and by using the convenience sampling method 527 respondents were included in the sample. The data was collected with the help of a structured questionnaire and the same was analyzed by using frequency distribution, t-test and chi-square test. As per results, the major challenges faced by working professionals in remote work environments were access to resources/tools followed by difficulty communicating with colleagues and lack of team cohesion. According to respondents remote work policies align with their work style and preferences and there is a significant positive impact of remote work environment policies on employee engagement and organizational culture. Key Words: Pandemic, Employee Engagement, Organizational Culture

The Resource-Based View (RBV) of the company and the theoretical framework of Social Identity Theory serve as the foundation for the study of diversity and inclusion in the workplace. According to Social Identity Theory, people get a feeling of self-worth and belonging from belonging to social groups, which emphasizes how crucial inclusion is for promoting successful workplace outcomes. By improving employee engagement, performance, and retention, diverse and inclusive policies can be important organizational assets that give a company a competitive edge, according to the RBV.