The focus of this research is to investigate the impact of Internal Marketing (IM) dimensions, i.e., Internal Marketing Research, Training, and Internal Communication, on employees' intentions to stay with the private banking sector in Punjab. It also investigates the functions of happiness and affective commitment as mediators in this connection. Data comprises of 644 frontline employees employed in top five banks of India taken from 5 cities of Punjab. The study discovers that Internal Communication has an insignificant association with affective commitment, implying that good communication alone may not be sufficient to establish emotional links among employees and their organisations. Similarly, Internal Marketing Research has an insignificant impact on workers' intention to stay, demonstrating that research-driven IM may not have a substantial impact on their commitment to the organisation on its own.Furthermore, the study's mediation analysis shows that affective commitment functions as a mediator between Internal Marketing Research and intention to stay. In addition, happiness is a mediator between all internal marketing dimensions and employees’ intention to stay, emphasising the importance of employee well-being in their decision to stay with their organisations. This study provides useful information for organisations looking to improve employee retention tactics by cultivating both affective commitment and employee happiness.

Blockchain Technology (BCT) has revolutionized how records are kept, transactions are carried out, and trust is built in decentralized networks, which has sparked a lot of interest across a wide range of industries. Blockchain was the realization that Bitcoin's underlying technology could be used for other inter-organizational activities. Blockchain can completely transform several facts in education by providing solutions to numerous problems. Blockchain technology offers a distributed, transparent, and immutable distributed ledger system for stakeholders, and students. These attributes offer significant opportunities for safe archiving, verification, and sharing of credentials and academic data. This research investigates the transformative potential of blockchain in the educational sector, emphasizing its ability to address key challenges such as credential verification, data privacy, transparency, and student record management. Through a comprehensive State-of-the-art (SotA) literature review, the study explores existing blockchain applications and frameworks within educational institutions. It identifies current trends, technological hurdles, and implementation barriers, while highlighting the opportunities blockchain presents for enhancing academic processes, improving administrative efficiency, and ensuring secure and immutable credentials. The findings suggest that while blockchain presents innovative solutions for the sector, widespread adoption will require overcoming regulatory, technical, and scalability challenges. This research will contribute to the growing body of knowledge on blockchain in education and provide valuable insights for policymakers, educators, and technology developers to explore its potential in transforming educational systems worldwide.

Mobile commerce or M-Commerce is increasingly popular because of many outstanding advantages associated with a unique business model that allows businesses to transact products and services directly with customers via wireless devices connected to the Internet, like a phone or tablet. The purpose of this study is to determine the impact of mobile commerce platform (MCPs) adoption by retailers in Vietnam on mobile commerce performance through applying The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) andThe Information Systems Success (IS success) integration model. Data from 796 retail representative respondents were included in the empirical analysis. The findings show that MCPs providers, managers, retailers and stakeholders should pay attention and enhance Effort Expectancy, Facilitation Conditions, Social Influence, Hedonic Motivation, Habits, Human Resources to enhance behavioral intention of using MCPs. On the other hand, retailers increase Facilitation Conditions, Behavioral intention to promote behavioral of using MCPs. From there, promoting Use behavior, bringing satisfaction in using MCPs to increase M-Commerce Performance. These research results have some important implications in applying the UTAUT2 and IS Success integration model, deploying the application into practice to determine the factors affecting the M- Commerce performance of retailers in Vietnam.

Sustainable finance is among the most contemporary financial concepts for entrepreneurially addressing global economic issues. Sustainable finance provides a novel opportunity to maximize financial gains by leveraging social transformation. Sustainable finance also represents the inherent goal of prosocial decision-makers and financial development for substantial sustainability supporters. Sustainable finance can minimize risk while lowering expenses and increasing bank operating efficiency. This study attempts to develop a bibliometric map of worldwide sustainable finance articles indexed by Scopus. The research employed Biblioshiny, an R-Studio online application, as part of the Bibliometrix package. The software's algorithms discovered significant authors, nations, publications, articles, and themes. The Scopus database was mined for research data on 519 papers published between 1992 and 2022. This study contributes significantly by compiling the different literature on the topic, highlighting essential sources, authors, and documents, and facilitating the researcher in determining the potential research directions toward sustainable finance.

Working remotely has become more widespread due to the advent of the digital era, which has altered the nature of employment. This study examines how the digital era affects occupational health, paying particular attention to remote work settings. Given the increasing blurring of traditional boundaries between work and personal life in the virtual realm, it is critical to comprehend the effects on remote workers' well-being. The research employs a comprehensive investigation, assessing the parameters of occupational health along with the psychological and physical health status of employees working in remote work environments. Demographic Variables are also examined to gain insights into the unique challenges remote workers face. Through an understanding of the complex issues posed by working remotely, companies can create focused interventions aimed at enhancing the well-being of their remote workers. Data was obtained from 309 individuals across various industries through the use of the questionnaire approach. The analysis of data revealed that the majority of respondents were suffering from bad status of psychological, physical and occupational health. The study also clarifies the possible advantages and disadvantages of working remotely, providing insightful direction for developing workplace policies and procedures in the rapidly changing digital environment. The study's conclusions add to the expanding corpus of information on occupational health in the digital era and offer useful guidance to healthcare providers, employers, and legislators.

Purpose: This study investigates the impact of IT Service Management (ITSM) practices on employee performance, with a particular focus on the mediating roles of knowledge sharing and innovation capability. The research aims to provide a comprehensive understanding of how ITSM practices influence employee performance and how these effects are mediated by organizational knowledge sharing and innovation. Method: A quantitative research design was employed, utilizing a survey-based approach to collect data from 600 IT professionals across various organizations. The study used structural equation modeling with SmartPLS 4.0 to analyze the relationships between ITSM practices, knowledge sharing, innovation capability, and employee performance. The sample included 450 valid responses, providing a robust dataset for analysis. Findings: The study found that ITSM practices positively impact employee performance, with knowledge sharing and innovation capability serving as significant mediators in this relationship. Effective knowledge sharing enhances the benefits of ITSM practices by facilitating access to critical information, while strong innovation capability helps in adapting and refining ITSM practices to improve performance outcomes. Originality/Significance: This research fills a gap in the literature by exploring the mediating roles of knowledge sharing and innovation capability in the ITSM-performance relationship. The findings offer valuable insights for organizations seeking to optimize ITSM practices and enhance employee performance, contributing to both theoretical understanding and practical applications in IT management.

This study comprehensively reviews the existing literature on the interrelationship between organizational climate and psychological contracts. Organizational climate is the perception and feeling of employees towards the organizational working environment, its leadership, communication system and shared culture. The psychological contract refers to implicit agreement and expectations between employers and employees. This study examines how good organizational climate strengthens the psychological contract and how a favourable psychological contract of employees will improve the organization's climate. The findings of this study revealed that the psychological contract and the organizational climate mutually influence one another and will create implications for each other. This study shows the essence of prioritizing a good organizational climate to ensure favourable psychological contracts and how achieving a favourable psychological contract will improve employees' trust, loyalty and communication climate, generating a good working climate in the organization. Understanding this relationship is vital for managers willing to develop a conducive working environment.

This study examines the financial management practices of small businesses in Ukraine, emphasizing their impact on revenue growth and financial stability. Using a mixed-methods approach, data were collected from 100 small business representatives through structured surveys and semi-structured interviews, supplemented by publicly available financial statistics. Regression analysis and Likert-scale modelling identified key drivers of financial performance, including cash flow stability, financial risk management, and adopting financial technologies. The study’s originality lies in developing the Financial Management Optimization Framework, a structured decision-making model that enables small businesses to enhance financial planning, optimize resource allocation, and mitigate risks effectively. Unlike previous studies that focus broadly on financial management challenges, this research provides a data-driven, actionable approach tailored to the dynamic economic conditions of Ukraine. The framework integrates automated cash flow tracking, AI-driven financial analytics, and structured budgeting techniques such as zero-based budgeting (ZBB) and scenario-based financial planning to improve financial resilience. From a practical perspective, the findings highlight the transformative role of financial technology in overcoming structural financial barriers. Businesses implementing digital financial tools and structured financial planning demonstrate increased financial efficiency and reduced vulnerability to market fluctuations. However, limited access to affordable credit, outdated accounting practices, and insufficient financial literacy continue to hinder small business growth. The study recommends targeted policy interventions to address these issues, including government-backed financial education programs, technology adoption incentives, and improved access to risk management instruments. These insights offer valuable guidance for small business owners, financial institutions, and policymakers seeking to enhance financial management effectiveness in volatile economic environments. Future research should explore sector-specific financial challenges and the long-term impact of financial innovations on small business sustainability.

In the article, strategic priorities of development of marketing and logistics activities, which are extremely important by determining new approaches for successful functioning of enterprises in modern competitive environment, adapting to digital challenges and effectively responding to changing market needs, are examined. It is proven that in today's conditions, digitalization is a key factor of changes that radically transform business models and processes at all stages of marketing and logistics. Innovative technologies provide for new opportunities for businesses to optimize operations, improve customer experience and reduce costs. It has been argued that big data, artificial intelligence, machine learning, the Internet of Things, cloud technologies, blockchain, augmented reality and virtual reality, drones and autonomous vehicles are the main digital innovations affecting marketing and logistics. The role of innovative technologies in transformation of marketing and logistics is analyzed.The main problems in marketing and logistics management are summarized, the key factors generating these problems are highlighted, and ways to solve them are proposed.Based on identified problems and offered ways to solve them, main strategic priorities for enterprises striving to achieve success in the conditions of global competition and active digitalization are formulated. The impact of the main indicators of the marketing and logistics system on the volume of products sold by the enterprise was modeled. Strategic priorities are outlined, compliance to which will contribute to increasing enterprises’ competitiveness, effective marketing and logistics activities, and adaptation to new challenges of the digital economy.

Purpose – Family businesses are required to address the digitalization megatrend that may disrupt their businesses across sectors globally. This article intends to uncover the digitalization and its disruptive transformation for family businesses. Design/methodology/approach – This article is grounded on systematic research. Findings – Digitalization enhances the efficiency, competitiveness, and overall sustainability of family businesses. Industry 4.0 (2011-ongoing) and Industry 5.0 is driven by an array of disruptive technologies. Embracing these technologies bring disruptive transformations to family businesses, reshaping their operational models, market strategies, and customer interactions. It represents a paradigm shift in manufacturing and production, with a focus on automation, data- driven decision making, and interconnected systems. Originality/value – The paper synthesizes advances in digital technologies during past 100 years for family businesses and proposes a future perspective for next 100 years.

Effective strategic management of innovative development is considered a key factor in successful operation of enterprises. Due to dynamic changes in economic, political, and social environment for domestic business, rapid digitalization development, usingforesight technologies is a promising direction of innovative management.With foresight, companies can make decisions that are more informed, adapt to changes, develop innovative products and services, and achieve long-term success. The purpose of the article is to analyze features of strategic management of innovative development of enterprises using format technologies in rapid development of digitalization.Urgency of effective strategic management in innovation, its main components and directions, stages of development and implementation of the management strategy for innovative development of enterprises, considering digital technologies, are studied. Essence and advantages of foresight technologies as a tool for designing future development of the enterprise, main stages of foresight research, the most popular methods of foresight in modern practice of commercial management and public administration are highlighted. Practical significance of the article consists in outlining possible using of foresight as a promising technology to revitalize and increase efficiency of innovative activities of enterprises as part of digitalization in the near and more distant future.

The purpose of the study is to investigate how small businesses can employ strategic applications of generative AI to leverage potential for scenario analysis and for planning in the midst of Industry 5.0 disruptions. Although Industry 5.0 disruptions are becoming increasingly important for small businesses, research on the strategic applications of generative AI in these organization’s is largely lacking. While existing studies especially reveal the disruptive potential of AI for various industries, they do not discuss the implications for small businesses and their unique conditions and possibilities. Additionally, we find very less literature that focuses on the strategic application of AI for small businesses such as planning, scenario analysis and risk management during Industry 5.0 disruptions. The three main research objectives of the research are: RO1: Explore how generative AI could be adopted in small business with a focus on Industry 5.0 disruptions to achieve the strategic business objectives of cost-cutting and labor cost-effectiveness. RO2: To identify the underlying and emerging themes when businesses use generative AI to offer personalized recommendations, perform scenario planning and minimize organizational risks. RO3: How should small businesses navigate the challenges and opportunities inherent in the use of generative AI. It adopts a netnographic research methodology using qualitative data extracted from blogs and YouTube channels to identify themes and sub- themes . Data analysis follows the Braun and Clarke six-step thematic analysis in order to produce the assigned themes. Four main interdependent themes characterize the effective tactical uses of generative AI for SMEs coping with the disruptions of Industry 5.0: cost efficiency, personalized recommendations, scenario analysis, and risk management.