This paper re-conceptualizes a foundational brand management model to explore the interrelationships among Brand Awareness, Judgement, Functionality, Brand Equity, and Willingness to Pay Price Premium within the unique context of the Indian Generic Tile Industry. Drawing upon Consumer-Based Brand Equity (CBBE) frameworks by(Keller, 1993a), this study proposes a theoretical model and a set of hypotheses conceptualized by (Tülin & Joffre, 2016) and (Lassar et al., 1995). It delves into the specific market dynamics of India's rapidly growing tile sector, characterized by a significant unorganized segment and evolving consumer preferences. The paper outlines a proposed research design, including measurement scales and analytical methodologies, and discusses the practical and theoretical implications for brand managers and researchers in emerging markets. It highlights how brand-building efforts, even for "generic" products, can foster consumer trust, reduce perceived risk, and ultimately justify a price premium.

Organizational change is an essential aspect of the organizational life cycle. Changes in external environments impel organizations to frequently implement changes. However, employees may resist such changes. This study aims to identify the influence of various essential variables on employees' tendency to resist organizational change. This study applied a quantitative methodology, and collected data through a survey distributed to 121 full-time employees working in various American organizations. The findings show that employees' approaches toward resolving problems and work experience influence their tendency to resist organizational change. Males and married employees tend to resist organizational change more than females and unmarried employees. However, employees' loyalty to the organization, the strength of their relationships with their employers, and age have no effect. This study assists in understanding resistance toward organizational change, thus aiding in avoiding confrontation and conflict in the workplace when changes are implemented.

The continuous increasing population, concern of environmental sustainability and exploitation in market force the farmers to adopt modern agricultural practices and take collective actions. Farmers Producers Organizations (FPO) is expected viable solution to overcome the majority of the farmers issue across the value chain. The present study analyze the adoption of modern agricultural practices in term of input and crop management practices, crop nutrition water management practices and farm financial and record management practices. In addition, farmers profiles mapped across the member and non-member of FPO. Simple statistical techniques such as chi-square test and ANOVA has used to analyze the survey data. Findings of the study reveal a significant association between farmer profile and FPO membership. Further, ANOVA indicates that members of FPO are significantly more adopters of modern agricultural practices. The study offers important policy implications for agricultural economist, promoters of FPO and modern farm practices.

The current study examined the role of education in reducing poverty and moderating income inequality in Uzbekistan in 2023. Adopting a mixed methodology and relying on data gathered from 1,200 households, the current study revealed that the relationship between education level and household income is positive and strong (r = 0.682, p < 0.01). The findings also indicate that by increasing the level of education, the poverty rate decreases sharply, such that the poverty rate in families with higher education is below 5% (4.8%). The data analysis confirmed the deep educational divide between urban and rural areas, such that access to quality education in rural areas was assessed as 40% lower than in urban areas. The results of hypothesis testing showed that vocational and technical education has a significant impact on the creation of employment (89% full employment versus 62%). This research urges the reconsideration of the education system with the consideration of educational justice as a key strategy in development policymaking.

The aspects of digital transformation of enterprises in the context of globalization processes are considered. The methodology for studying the effectiveness of digital marketing and e-commerce operations is presented, and it is proposed to use specialized formulas that will allow for a comprehensive assessment of the effectiveness of both marketing and logistics processes. Given the rapid changes in the external environment and market requirements, digital transformation has become a real necessity for any subject of economic relations. This process causes a restructuring of organizational, technological and other processes. Therefore, enterprises create special systems of relations with stakeholders. A comparative characteristic of digitalization costs for the period 2022-2024 is carried out. The digital transformation index in Ukraine is analyzed. It is studied that digital transformation has unfolded in several areas at once: in marketing, logistics and e-commerce. The impact of the implementation of digital technologies by Nova Poshta, which is actively implementing digital solutions in marketing, logistics, and trade, was analyzed.

India and Sri Lanka have engaged in a bilateral trade relationship since the colonial period. India has historically been one of Sri Lanka's key trading partners; with ISFTA (India-Sri Lanka Free Trade Agreement) in force in 2000 bilateral trade took a new-fangled route. The objective of the current study is to analyze and comprehend the trade patterns post ISFTA for 2002 to 2022 using the Export and Import Intensity Index. It is observed that India has relatively higher export and import intensity than Sri Lanka. So far, India's Export and Import Intensity Index with Sri Lanka has been reasonably consistent but declining, revealing great scope for India to expand its export/import magnitude to Sri Lanka making it larger than the latter's comparative demand from the world/relative supply to world. The results serve to strengthen both the countries' economic ties.

The United Nations Sustainable Development Goals, and in particular SDG 12 (Responsible Consumption and Production) underline the pressing urgency to shift global production systems towards sustainability. Achieving sustainable industrial production is a central policy priority of every nation. This qualitative study es the examin challenges and opportunities faced by eco-fashion startups in Ukraine, demonstrating effectively how visualizations can clarify complex qualitative evidence for diverse stakeholders. Study conducted semistructured interviews with founders operating diverse green business models (e.g., recycled/biodegradable materials, upcycling and circular design). Using thematic analysis, this work identified four recurrent barriers high costs of sustainable inputs, limited access to finance, : consumer skepticism, and weak policy support and four opportunity domains growth of eco-conscious market segments, technological : innovation, NGO/community partnerships, and export/niche positioning. To enhance transparency and interpretability, this study integrate visual data representations throughout the paper: a contextual map of Ukrainian eco-fashion hubs (Kyiv, Lviv) and infrastructural constraints to frame the setting; a theme map that links challenges, opportunities, and contextual factors; a word cloud of salient concepts; a bar chart showing frequencies of reported challenges across participants; and a comparison table aligning Ukraine-specific findings with global literature. This study includes a recommendation infographic offering guidance for startups, policymakers, and consumers. It s how economic instability, weak demonstrate infrastructure (e.g., recycling systems), and shifting cultural attitudes influence the development of s green business model in Ukraine. The research adds to sustainability entrepreneurship literature in emerging markets by combining qualitative evidence with visual analytics to enhance clarity and use. Practical implications involve tailored financial incentives, stronger recycling and certification systems, and consumer education that build trust and demand.

This study examines how social media engagement (active vs. passive users) affects cart abandonment behavior among Gen Z consumers in India. With e-commerce growth and social media's increasing role in decision-making, cart abandonment remains a major challenge. Using theories such as the Theory of Planned Behavior, Elaboration Likelihood Model, and Social Identity Theory, this research explores psychological and behavioral factors influencing abandonment. A twophase experiment with 64 Gen Z participants measured cart abandonment rates after exposure to social media advertisements, first without and then with celebrity endorsements. Findings show that active users had lower abandonment rates (68.4% in Phase 1, 66.9% in Phase 2), while passive users abandoned significantly more (78.9% and 84.5%, respectively). Regression analysis confirmed that social media engagement significantly predicts cart abandonment (β = -0.33, p = 0.008), with celebrity endorsements increasing abandonment among passive users (β = 0.29, p = 0.045). Active users develop stronger brand connections, reducing abandonment, while passive users experience decision fatigue and lack emotional investment. The study suggests ecommerce brands should use engagement-driven marketing for active users and social proof, urgency tactics, and personalized recommendations for passive users. Limitations include the focus on Gen Z in India, suggesting future research should explore broader demographics, platform-specific differences, and longitudinal trends. Overall, this study provides insights into how social media engagement influences online shopping behavior and offers strategies for reducing cart abandonment in digital marketing.

Social media has become a dominant advertising medium, yet consumers increasingly evaluate digital content through expectations of transparency, sincerity, and ethical responsibility. This study examines how three message attributes—credibility, perceived authenticity, and sustainability communication—shape consumer trust and purchase intention in social media advertising. Using a quantitative design, data were collected from 624 active social media users and analyzed through structural equation modeling. The measurement model demonstrated strong reliability and validity, with excellent fit indices (CFI = .972; RMSEA = .042). Results show that credibility is the strongest predictor of consumer responses, exerting significant positive effects on perceived value, satisfaction, and purchase intention. Sustainability messaging also influences purchase intention and value perceptions, indicating that ethical alignment plays a meaningful role in shaping consumer evaluations. Authenticity contributes positively but demonstrates a more context-dependent effect. Trust emerged as a powerful mediator, strengthening the influence of all antecedent variables on purchase intention. The study contributes to digital advertising theory by integrating cognitive, emotional, and ethical message dimensions into a unified empirical model and reinforces the central role of trust in contemporary online persuasion. Practical implications highlight the importance of transparent communication, verifiable sustainability claims, and consistent brand behavior in building long-term consumer relationships.

Amid the triple pressures of intensifying declining birthrate, industrial structure transformation, and fierce global talent competition, Japanese vocational education has achieved counter-trend development by constructing a linkage mechanism deeply aligned with enterprise needs. Based on multi-source public data such as the Ministry of Education, Culture, Sports, Science and Technology's Basic School Survey (2020- 2024), the Tokyo Association of Specialized Training Schools and Miscellaneous Schools' Specialized Training School Education White Paper 2024 (Reiwa 6), and the Japan Student Services Organization (JASSO)'s Survey on the Status of Foreign Students in Japan 2024, this study takes 2,676 special training colleges nationwide as the core research object to systematically analyze the internal logic, implementation paths, and guarantee mechanisms of their educational reform practices and employment quality improvement. The research shows that: taking "Professional Practice Specialized Courses" as the core carrier, special training colleges have achieved an overall employment rate of 77.9% and a relevant field employment matching rate of 94.6% through three key paths—deep integration of on-the-job internships (83.0%-100% subject coverage), qualification-oriented training system (89.5% qualification matching rate in the medical field), and precise cultivation of diverse student sources (46.2% foreign student ratio in business practice fields); metropolitan areas such as Tokyo have formed a three-dimensional collaborative network of "schoolenterprise-region", with the government providing institutional guarantees through policy tools including visa relaxation, further education connection, and fund subsidies, jointly constituting the ecological system for the sustainable development of special training colleges. Through quantitative data analysis and typical case verification, this paper reveals the core model of Japanese vocational education characterized by "precise demand docking, in-depth practice integration, and dynamic policy empowerment", providing empirical reference and path reference for global vocational education to solve the problem of "education-employment disconnection".

This study investigates the impact of sustainable circular resource strategies on the evaluation items of the Environment, Society, and Governance (ESG) criteria in Taiwan, using the IPA-KANO model. With Taiwan's goal of achieving net-zero carbon emissions by 2050, the research emphasizes the importance of adopting sustainable circular strategies, including energy efficiency, resource recycling, and the promotion of green consumption. The existing ESG evaluation systems, such as the MSCI ESG Index, predominantly focus on financial performance, which may not fully capture the unique sustainability efforts relevant to specific regions like Taiwan. The research employs the IPA-KANO model to evaluate the effectiveness of these strategies, categorizing them into different levels of importance and performance. Through an expert questionnaire and factor analysis, the study develops a Sustainable Circular Resource Strategy Service Quality Scale, which includes 20 key factors. These factors are aligned with ESG criteria, identifying areas where improvements are needed. The study finds that certain strategies, like promoting green consumption and implementing economic initiatives, are crucial for improving societal and governance dimensions of ESG, while strategies like green building certifications and renewable energy installations are vital for environmental sustainability.

The digital revolution has fundamentally transformed consumer behaviour patterns across India, creating distinct consumption paradigms between rural and urban populations. This study examines the differential impacts of digital marketing on consumer behaviour in rural versus urban India, analyzing factors such as digital accessibility, income disparities, and technological adoption rates. Through a comprehensive literature review and analysis of empirical data, this research identifies significant variations in digital engagement patterns, purchasing decisions, and brand loyalty between rural and urban consumers. The findings reveal that while urban consumers demonstrate higher digital literacy and sophisticated online purchasing behaviors, rural consumers show increasing adoption of digital platforms, particularly in e-commerce and digital financial services. The study contributes to understanding how digital marketing strategies must be tailored to address the unique characteristics and preferences of India's diverse consumer base, providing insights for marketers, policymakers, and researchers interested in India's digital transformation

urpose: The study provides andetailed analysis of the Global Reporting Initiative (GRI) frameworks adopted by top 10 Indian companies for disclosing their commitment to the SDGs. Design/Methodology/Approach: The study uses content analysis to evaluate the sustainability reports of sample companies for the years 2021, 2022, and 2023. This paper conducted content analysis through the use ofthe Global Reporting Initiative (GRI) framework to measure the extent of firms' compliance with SDG reporting. Findings: The research reveals consistent reporting on Gender Equality (SDG 5) and Good Health (SDG 3), with gaps in Life Below Water and Life on Land (SDGs 14 and 15). Most companies integrate SDGs into operations, but stakeholder engagement disclosure needs improvement. Reliance Industries leads, with others showing commitment to sustainability and development goals.