Franchising has the capability to thrive wherever an open business market exists; no matter it is India or any other country across the globe. With a growing population of more than one billion and a rapidly growing middle class and upper middle class with a muchheralded entrepreneurial streak, India has attained the potential of probusiness attitude. At the same time Indian government is clearly working towards creating & fostering an open and profitable business environment for the citizens and corporate houses. If we consider all the above three favourable factors together we can say that India is an ultimate destination for the success and growth of franchise. However, foreign franchises that choose India to operate have to be very flexible in order to overcome various cultural differences and diversity in lifestyle of people which varies from state to state. The study addresses the attitude of Indian entrepreneurs towards issues associated with the global franchise business and its format of operation in Indian context keeping the risk associated, market condition and the rate of success in mind. Key words: Foreign Franchises, Entrepreneurship, Pro-Business, Cultural Differences

Educational institutions need to use IT based solutions for improving academic performance and satisfy the growing expectations of students. However, there a number of problems in the implementation of IT based services in the educational institutions. In this paper we have identified various barriers or obstacles and studied their effect of in the implementation various IT based services in the professional education institutes of Indore. Keywords: IT based Services, e-Learning, Student Support, Placement Teaching- Learning, Class Management

The main aim of the study was to explore the characteristics of the research on green consumerism and to prepare future research agenda. A total of two hundred research papers relevant to the study were accessed using appropriate keywords from various sources. Only seventy papers were found relevant to objectives of this study. Among the research papers, most of the studies were based on USA consumers with students as respondents. The findings of the present study showed that the most used statistical techniques were Regression Analysis and Structural Equation Modelling. Based on the findings of the present study, several environmental and non-environmental predictors of green consumerism have been identified. The present study has also provided directions for future research on green consumerism.

This article examines children's participation and their involvement in five different buying roles (as defined by Philip Kotler, viz, initiator, influencer, decider, buyer and user) in the family decision making process while purchasing 6 different consumer durable products. A survey was carried out on 727 families on all the children between the age group of 6-14 years. Based on the survey, findings indicate that children exercise all the roles, particularly for the products relevant to them (like mobile phone, DVD players and computer/laptop for personal use). Children also participate in purchase of other products meant for other family use especially during initiation, influence and decision making stages. Hence the study outcomes have implications on managerial decision-making as it helps marketers to take in to account children's high preference for the purchase of different consumer durable products when devising an appropriate targeted marketing strategy in order to increase their involvement.

After MSME Act 2006 India has improved itself in employment, production and export. This Act provide the concept of enterprise micro, small and medium enterprises in manufacturing and service sector which are the strong pillar of India's economic development. It helps in economic development of the country by generating employment, contributing domestic production and increase in foreign earning. In India as compared to overall industrial sector MSME sector has consistently registered higher growth rate. In India MSMEs constitute more than 90% of the total industrial enterprises. Reservation and dereservation of items has been done from time to time. The Ministry of MSME provide scheme and programme to MSME.Objective of this study was to study the affect of dereservation of reserved items on MSMEs in India. This paper also analyzes the investment limit criteria of MSME of manufacturing sector. From the study it was found that MSME contributes maximum to India's growth but government of India has dereserved 20 items which will affect the manufacturing sector the most.Dereservation have positive and negative affect on MSME and on economic growth of the country.Dereservation will benefit the large business houses and will harm the micro enterprises in India. This study concludes that government of India should not have dereserved the last 20 items which are reserved for manufacturing of MSEs.

Effective employee is a combination of personality, natural capabilities, developed skills, experience and learning. The process of enhancing an employee's present and future effectiveness is development. IT industry is one of the most challenging industries for employees to work and survive due to fast coming changes and challenges. Employees have danger of being obsolete. They have to continually involve in learning and developing their competencies, skills, knowledge, ability etc. This is equally challenging for the companies too as they face challenges of competition from abroad (from China, Philippines), high attrition rate, shortage of quality and employable talent, rising cost, management, customer service, security, inflation, introducing better software, services in the market. Here comes the role of an organisation to provide healthy HRD climate so that employees can produce the best output. The purpose of this research paper is to study the present HRD climate prevailing in IT companies. This study is done on the basis of certain demographic details of the employees. The demographic details used in the study are gender, education, designation, experience, age, income. The results indicate that the most of the employees perceive the HRD climate of their companies satisfactorily.

Stock market is the nerve of any country which explains the economic health of that country. Now a days, the interdependence of stock markets has so extreme that the happenings of any event in any country has its immediate effect on another. Emerging economies have a greater impact of external events as compared to developed economies, due to certain factors like psychology of investors, risk patterns, portfolio management etc. But the question arises whether the impact of developed economies is enhancing with the passage of time or it is on lower side. So, the present paper is an attempt to see the how the emerging economies and devloped economies are itegrated with each other. The emerging economies selected for this purpose were Brazil, South Korea, India and China. The developed economies selected for this purpose were Australia, Germany, USA, UK, Hong Kong, Japan and Singapore. The indices under study were SENSEX, BVSP, KOSPI, SCI, AORD, DAX, DJIA, FTSE, HANGSENG, NIKKEI and STI. The daily average return was used for the sample period from January 2003 to July 2014. EVIEWS 5 software was used to analyze the data. The statistical tools used for the study were Correlation Test, and Granger Causality Test. Emerging economies Brazil, South Korea and most of developed economies have an impact on Indian stock market but it has less impact on these markets. After sub-prime mortgage crisis, this linkage between foreign economies has improved and enhanced. It was found that the stock markets of Hong Kong, Indonesia and Malaysia have a long term significant relationship with USA and Philippines is linked to both markets USA and Japan. There are different reasons which are contributing towards low involvement of stock markets of foreign economies with Indian stock market. After liberalization, foreign capital was invited into different sectors resulted into market integration. But, even after this, lots of hurdles during investment in the stock market. Individual investors can not invest in the foreign markets. Some domestic corporate can raise funds through ADRs/GDRs in the foreign market. In the nutshell, with the growth of technical facilities in the capital market and removal of investment barriers, the integration of Indian stock market along with international stock markets will increase in future.

One of the distinctive features of the modern world is the rapid expansion of economic, scientific, technological and cultural ties among nations. Trade is an important and integral part of relations between different nations. Trade ties between India and UAE are deep rooted. In recent years India-UAE bilateral trade has grown enormously. The relationship between these two countries has evolved into a strong partnership in the economic sphere, with UAE emerging as the second largest market worldwide for Indian Goods. Indians have also emerged as important investors in the UAE, and India as an important export destination for the UAE manufactured goods. The trade between India and United Arab Emirates has now reached close to 60 billion in 2014-15. This paper is an attempt to analyze the trends of India's Trade with UAE. It focuses mainly on the volume and composition of trade between these two countries. The Last five years (2010-11 to 2014-15) data on Indo-UAE Trade has been examined in this paper. The work is basically of analytical nature and hence the study is primarily based on secondary data. JEL Classification: F10, F13

This paper addresses the issues surrounding urbanization in the East Asian region. The paper begins by considering the reasons for urbanization and, therefore, the nature and shape of that urbanization. It then goes on to consider the various impacts of the phenomenon as they have affected social and workplace relations, as a result of changes in lifestyles and environment. This leads to the consideration of the agglomeration effects of urbanization and the possibilities and prospects for networked cities in the region. It is concluded that numerous structural and systemic changes must be made by nearly every state in the region before the benefits of networked and smart cities can be harvested.

Indian economy is basically a rural economy. Here almost 68% of the population resides in rural areas. As such it provides immense opportunities for the organizations to increase their customer base. Though rural people have relatively low disposable income as well as consumption rate compared to their urban counterparts, yet they have aspirations and wants for most of the urban products. The factors that have contributed to the rising aspirations and demands among rural buyers are increase in literacy levels, urban migration, developed media and telecommunication network, availability of credit and micro financing schemes, rising globalization, cheaper technology products (such as television, mobile, camera, etc.), government sponsored employment generating schemes such as MGNREGA, tax concessions and loan waivers etc. Rural population has become more informed and conscious about the quality, price and availability of the products. Rural Marketing involves assessing, stimulating and converting the purchasing power of rural consumers into effective demand for specific products and services to create satisfaction and a better standard of living for achieving organizational goals. Various companies have started following the strategies to enter rural market. This paper explores the Indian rural market scenario; opportunities available to marketers who are willing to enter these markets and also the challenges ahead. The paper also discusses various strategies to enter rural markets and cites some examples of corporates who have taken good initiatives to tap potential market and have succeeded.

This case was about a hotel which was offering various services to the customers like room bookings, restaurant, swimming pool and bar. It was also offering other services such as booking for parties and packed lunch for the customers. The hotel was started in the year 2013 by Shakti Sharma who was earlier managing his family business of construction successfully. The hotel was having some unique features like roof-top swimming pool and separate smoking zone in the restaurant. Prior to this hotel he also started a restaurant in outer skirts of the city having posh localities nearby. The case is focusing on challenges faced by the hotel regarding marketing and promotion of the hotel, business expansion, resource management and operational difficulties after the inception. The name of the hotel and their officials has been disguised so as to avoid any conflic