Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.396
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Dr. Asha Galundia
(Circulation Manager)

Editorial Team

A Refereed Monthly International Journal of Management
May 2021



Name : Index
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Name : An Empirical Investigation on Relationship between Succession Planning Practices and Employee Retention on Banking Professionals Pertaining to Saudi Arabian Context
Author : Dr. Musrrat Parveen
Abstract :
The main objective of this research paper is to explore the linear relationship between succession planning and employee retention strategies and also to investigate the effect of demographic variables among banks professionals in public and private banking sector in Saudi Arabia. A sample of 155 usable questionnaires was collected and was utilize for analysis from banking professionals working in Saudi Arabia. To analyse the results and to test the hypothesis, various statistical measures such as One Sample t-test, Correlation Coefficient, General Linear Model, Multivariate analysis of Variance (MANOVA) was performed and was conducted through SPSS 18 version. The results revealed that succession planning has a positive and significant coefficient relationship with employee retention of bank professionals working in public and private sector. It is also shown that succession planning has a significant and strong relationship with employee retention. Overall the analysis indicates that has a significant and positive impact on some of the demographic variables working in banking sector.
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Name : The Structural Analysis between Digital Marketing and Buying Behavior of Generation Z
Author : Dr. Ratinder Kaur, Bhavna Sharma
Abstract :
The primary objective of the study is to examine the impact of digital marketing on the buying behavior of generation Z. It also reflected the changes that take place in the future based on consumer needs. All digital media tools play an important role in crafting consistency, quickness, and openness that creates a holistic approach in the direction of digital marketing.
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Name : Customer Segmentation Using RFM Analysis: Realizing Through Python Implementation
Author : Dr. Ahmad M. A. Zamil, Dr. T. G. Vasista
Abstract :
The purpose of this research paper is to segment the best contributed retail management customers of a super store and corresponding least contributed customers for a given transaction period based on the customer purchase behavior.
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Name : Upshot of Environment Fear and Health Consciousness of Consumers on Buying Purpose of Green Goods: A Path Investigative Method
Author : Krishanveer Singh
Abstract :
People round the sector have become extra aware of the environmental problems. Many purchasers now show challenge approximately environmental deterioration. This is the terrific impetus for inexperienced merchandise and green advertising. This study focuses the mind-set of customers toward green products.
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Name : Sentiment Analysis - A Potent Tool for Evaluating Social Media Influencers
Author : Dhun, H. K. Dangi
Abstract :
Social networking platforms provide opportunities for Internet users to create and share content and this led to the emergence of social media influencers. They integrate the brands' message in the form of reviews, recommendations, and usage in a real-life setting. The sphere of influence is dramatically shifting from traditional celebrity endorsements to social media content creators. Today, influencers have now become a valuable resource for marketers to disseminate the brand’s message to their target audience through highly personalized, relevant, and entertaining content, and this process is widely recognized as influencer marketing.
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Name : Gender Discrimination and Glass Ceiling in the International University in UAE
Author : Vidhyalakshmi Ramesh, Dr. Richa Chauhan
Abstract :
The aim of this research article is to find the challenges faced by women in climbing their organizational ladder through the epistemic concept of glass ceiling phenomenon. The general objective of this paper is to determine the impact created by glass ceiling effect upon women’s failure in representing high-ranking executive positions alike their male counterparts.
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Name : Empirical study of Impact of Financial Leverage on Dividend of Nationalized Banks in India
Author : Dr. Manisha Goel, Ruchi Mangla
Abstract :
Dividend is one of the difficult choices that every business has to make. On one hand, dividend has the capacity to make shareholders happy to spread the positive information in the market; on the other hand it reduces the investment in projects which are capable of accelerating growth of the business and thus defeating the purpose of shareholders’ wealth maximization. Financial Leverage reflects the ability of a firm to use various fixed financial charges to magnify the effects of variation in EBIT on EPS of the firm. Since financial leverage has a capacity to increase earnings for the shareholders it must have some effect on the portion of this earning distributed to the shareholders. The study has aimed to understand and analyze financial leverage and dividend of nationalized banks in India. The present study is a quantitative research where the relationships have been developed in the form of statistical model. A co relational research design has been adopted for the study to analyze the effect of financial leverage and dividend.
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Name : Microfinance: Fostering Inclusive Growth in India
Author : Dr. Rhytheema Dulloo
Abstract :
The comprehensive Financial Inclusion plan declared in India by our honourable Prime Minister Shri Narendra Modi has emerged as a major policy objective. The microfinance sector plays a significant role in fostering inclusive growth by offering loans, credit, savings and other basic financial services to borrowers at the bottom of the economic pyramid. Inclusive growth simply means all round growth of the masses. Microfinance and inclusive growth ensure the economic and the financial progress by bridging the gap between the formal financial institutions and the poor sections of the society resulting in balanced and optimal growth.
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Name : Efficacy of Role and Perceived Organizational Support as Contributory Factors of Organizational Commitment
Author : Abhishek Sharma, Ankita Sharma
Abstract :
The corporate world's present situation indicates that this is the perfect time to concentrate on organizational commitment because the economy is poor, and most organizations can no longer guarantee "a job for life." Workers are either serving mechanically or feeling compelled to be more committed to an organization. Organizations of the 21st century explicitly agree that the current business world demands highly committed employees. It is the human factor, unambiguously positive ones, which explains the extraordinary performance of any organization. This multifaced demanding situation has made the notion of organizational commitment even more pertinent.
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Name : Factors Affecting The Foreign Funded Projects Implementation in Transition Economies
Author : Farhan Ahmed, Muhammad Shahzad Siddiqi, Ummara Ghazanfar
Abstract :
This research is aimed to find the delay factors/obstacles in project implementation of grant-in-aid projects in Pakistan. Foreign investment is considered to be an important factor for an economic activity of any country. Project delays are repeated problems in any type of the project and every project can have issues in kick off, mobilization of manpower, approvals from concerned departments/agencies, maintaining quality, budget release, change request, controlling project scope and decisions made by key stakeholders. In order to conduct this study, qualitative approach was used, in which a semi structured interview was conducted from consultants, contractor, client and key stakeholders involved in the execution of the project through purposive sampling technique.
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Name : Corporate Governance and Agency Theory: A Bibliometric Review
Author : Dr. Kirti Ranjan Swain, Dr. Suman Kalyan Chaudhury
Abstract :
Corporate collapses in the early 2000s lead to thinking about CG around the world. These corporate collapses have led to the growing volume of academic and practical research in this area. This research includes an extensive review of corporate governance and agency theory including influence on corporate performance. This review especially evaluates theoretical and empirical literature related to CG and agency theory with an aim of establishing areas of gaps for further research. During the review process, we found that effective corporate governance adds to a solid connection between stakeholders and management.
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Name : A Study of Various Theories and Elements of Corporate Governance
Author : Dr. Niyati Chaudhary
Abstract :
Now days, which organizations have good governance can sustain in market and has high competitive value. Corporate Governance mechanism protects the interests of stakeholders. This Paper is descriptive in nature. In this paper we discussed various theories of corporate governance. Also, we analyzed various elements of corporate governance. We tried to highlights the various theories of the corporate governance which helps the organizations to develop. This study assists the organizations to enhance their performance as they get aware of various elements which affects the corporate governance. They also get aware of the various benefits of corporate governance to the organizations.
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Name : Editorial
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