Rural tourism takes place outside of cities, usually in the countryside and is a great way to relax and rejuvenate for emotional & mental wellbeing of the people. Nearly 70% of the people in India live in rural regions. Rural tourism directly helps in boosting the economy of rural areas by creating opportunities for businesses, income and jobs. It helps keep arts and crafts alive, builds infrastructure and protects the environment and cultural heritage in rural areas towards a sustainable future for generations. India is struggling to figure out how to use rural tourism as a tool for rural development in order to improve economic growth and economic development. The goal of the study is to find out if Rajasthan's tourism industry has reached its full potential or to judge the success of rural tourism in Rajasthan and its subsequent marketing strategy in terms of creating jobs and improving the socio-economic status of the local community. The paper also talks about the role played by important factors like safety and security, the host's attitude, road transport, lodging and boarding facilities, communication and language, the natural environment, entertainment, tourist products, pricing for tourist products and tourist satisfaction in the growth of rural tourism in Rajasthan. The study also discusses how rural tourism in Rajasthan is an essential source of employment for locals. The goal of this analysis is to look at the different things that might affect the quality of rural tourism services in Rajasthan right now. The paper concluded that tourism is not a perfect solution for all the rural issues, but it has a variety of quality opportunities that can help with rural development. Rural Tourism can be one of various alternatives that people in rural regions may examine if they have a favorable attitude towards tourists in order to improve production and revenue growth.

This study tests the positive feedback mechanism by investigating whether the word-of-mouth (WOM) posted on Facebook about movies affects the box office revenue. All foreign and domestic movies released in Taiwan from 2017 to 2018 were merged with the data relating to volume and valence WOM posted on Facebook by using text mining techniques. Employing the Two-Stage Least Squares method to address the endogeneity issue, this study found that Facebook WOM volume and valence affect box office revenue positively and significantly. The effects of Facebook WOM on box office revenue, however, did not change regardless of whether the subject of discussion on Facebook was a domestic or foreign movie

FinTech is one of the most rapidly evolving industries, affecting almost every industry. Because of its widespread coverage, it has also been exposed to a variety of threats, which is dangerous for both the organization and the consumers. Countries are incurring significant financial losses as a result of cyber attacks. Besides India is a potential victim of true digital natives both as the world's largest client of technological gadgets and as a mass internet user. This study analyzes how far the world, including India, has migrated toward the FinTech safety menace. Additionally, a wide range of security risks are being classified, and security considerations for dealing with these concerns are provided. Lastly, bring forward cyber attack-wielding strategies to make the experience less dangerous and allow the FinTech industry, particularly in India, to thrive.

Food Inflation is a grave macroeconomic challenge due to its dynamic, multifaceted, and complex nature for the monetary policy committee and the government. Given recent advances in high food inflation, it becomes crucial to investigate the factors influencing surge in food prices in India. So, the present study is an attempt to identify the factors affecting food inflation in India by investigating the extent literature. For reviewing the extent of literature in this arena, both international and domestic studies related to food inflation have been considered. In this review, the seven factors identified namely: the demand and supply gap, rising agricultural wages, public distribution system, restrictive trade measures, minimum support prices (MSP), Bhavantar Bhugtan Yojana (BBY), and international commodity prices have been considered for critical analysis. From this review, it can be concluded that Indian food inflation has been caused by the increasing gap between the demand and supply of food items. This gap has broadened due to growth in population and income; changing consumption pattern that caused rising demand for protein & vitamin-based food items and supply shortfalls of such products. There is wider consensus among the existing literature about the rising agricultural wages post-MGNREGA-induced food inflation to some extent. Moreover, the policies of government related to trade (export bans) and food distribution (PDS) were found associated with food prices in India. Although the price transmission from the global to domestic market have been prevented to some extentby restrictive trade measures, the huge body of existing literature agreed with the negative impact of it on the country's image as an exporter. Additionally, the moderate effect of international prices on food inflation was observed except for tradable since the government resorts to export bans to prevent transmission.

The blockchain with IoT technology aids organizations in achieving authenticity across peer-to-peer nodes, including keeping evidence of work, cutting out mediators, traceability, and so on. Increased input expenses and supply chain mechanisms that prevent direct connections between producers and consumers of the food and beverage industry have an impact on data gathering, safety, and exchange. Because of the lack of centralized IoT infrastructure, restrictions on data protection, tampering, and single-point breakdown are not met. The study suggests an IoT paradigm built on blockchain to overcome these problems. Additionally, this work demonstrates novel energy savings. This paper suggests a smart model framework for multiple IoTsystems that observe crop growth and the agricultural surroundings and offer an open, decentralized blockchain monitoring system. At many stages of the supply chain management (SCM) procedures, it can be used in blockchain. All activities in decentralized supply systems were managed by smart agreements. Every 500 m2 cluster farm received a sum of 100 IoT units randomly. Nodes from the IoTs were utilized to measure data on food and beverage production. The suggested frameworks' duration of network stability and network lifespan show 90.4% accuracy. This study also collects secondary data from executives in the food and beverage sectors throughout India with an understanding of blockchain with IoT and SCM processes. The supply chain operations such as purchasing, pre-processing, transportation, warehouse, retail, management of inventory, distribution, and marketing operations were taken into consideration when analyzing. The blockchain and IoT offered the biggest benefits, namely cost savings, traceability, time savings, immutability, validation, and work proof, relying on the analysis of data.

The study focused on customer awareness and preferences towards A2 Ghee in Udaipur, India. A total of 135 respondents were surveyed, and the results indicated that 76.3% of respondents had heard of A2 Ghee before, while 66.2% had not consumed it yet. Health benefits were the primary reason for consuming A2 Ghee, followed by taste and flavor. The majority of the respondents were willing to pay a premium price for A2 Ghee and considered availability, quality, taste, and brand reputation as significant factors when purchasing it. However, the certification of A2 Ghee was not considered a significant factor. The study recommends that businesses should focus on improving the taste and quality of A2 Ghee, making it more widely available, educating consumers about its health benefits, offering competitive pricing, and enhancing packaging and branding to cater to the needs and preferences of consumers in Udaipur.

The main aim of conducting this research in Nepal's Automobiles Sector is to find out the problems and to recommend the government and the auto dealing apex authority, NADA for its scientific management. Strategic decisions are the handful of decisions that drive or shape most of an institution's activities, are not easily changed, lasting comparatively for a long period of time when once made and have the greatest impact upon organizational performance. Strategy is a grand concept, but it is the individual strategic decisions which matter in the organizational development. Descriptive research design was used taking 257 Samples. SPSS and other statistical design were used to make findings relevant. Having analyzed the Henry Mintzberg's 4 different modes of strategic decision making, (Entrepreneurial, Adaptive, Planning and Logical Incrementalism Mode), primarily it is found the Entrepreneurial and Adaptive incrementalism mode of decision making are found relevant and in practice . Planning mode was found to have comparatively poor application therein. Industry 5.0 concepts are found partially applicable in a country like Nepal where labors are abundantly available and the auto market is labor intensive.

This study aims to estimate the function of family consumer spending in Baghdad governorate to determine the impact of income and family size on spending, where the field survey was based on a questionnaire distributed to a random sample of families in the central city of Baghdad, and the data was analyzed in a standard statistical method through a multiple linear regression model using the (SPSS) and (Eviwes10) programs, and it has been shown through the results that have been reached, that there is an increase in the marginal propensity to consume for the Iraqi family, but there is still little spending flexibility for necessary consumer goods, that is the Baghdadi family has turned to luxury spending

In this research work Partial Least Squares (PLS) test was used to inspect the associative effect of work-life balance (WLB) on the public and private sector working women well-being particularly satisfaction at job and psychological health. Moreover, the moderating impacts of organizational and individual interventions on associative effect relationship in between WLB and both the dimensions of well-being were also statistically evaluated. Primary data from the working women respondents were collected through physical and online survey, in which 2,275 working women of public and private sector banks of five states of India (Rajasthan, Delhi, Uttar Pradesh, Gujarat and Madhya Pradesh) took part. The statistical test values lead to confirm that the WLB of working women significantly affects both the dimensions of well-being (satisfaction at job and psychological health). In addition, it is also identified that organizational and individual interventions were also found to moderate associate effect relationship in between the WLB and well-being of working women. The research work contributes an advanced perceptive for the working women WLB of public and private sector banks.

The growing awareness of the need of protecting the environment is one factor propelling the development of new tourist attractions. Recycling and energy efficiency improvements are only two of the many strategies being used in tandem with the development of new environmentally friendly goods and services. Reasoning for creative behaviour in the tourism sector is survival and competitive advantage [1]. One study analysed 187 publications published between 1996 and 2022. Publications, authors, subjects, sources, keywords, and citations are all examined together with the other data gleaned from the literature review.

E-commerce allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. Online and traditional markets have different strategies for conducting business. Traditional retailers offer fewer assortments of products because of shelf space where, online retailers often hold no inventory but send customer orders directly to the manufacture. The pricing strategies are also different for traditional and online retailers. Traditional retailers base their prices on store traffic and the cost to keep inventory. Online retailers base prices on the speed of delivery. This study measures the variables of the trust in e-commerce in South Rajasthan. For this purpose, the reviews of over 50 research papers are gathered using google scholar and the papers having the variables of trust in ecommerce is evaluated using one sample t test and the findings showed that the words used to measure trust varied significantly.

Jurisdiction professionals are working under huge stress impacting their health and personal life. This empirical investigation attempts to identify the occupational stress of jurisdictional professionals and its impact on their work-life balance. Using snowball sampling, a sample of 130 jurisdictions professionals from National Capital Region (NCR), India, has been taken. PLS-SEM has been used for analyzing the data collected using a questionnaire. Based on the literature review, four occupational stress have been taken for this investigation: job demand-based stress, earning-based stress, time-based stress and personal competency-based stress. The study's findings showed that job-demand-based stress, timebased stress and personal competency-based stress significantly create work-balance issues among jurisdictional professionals, while earningbased stress did not significantly impact work-life balance issues. The finding of the study shows theoretical and practical implications.

Inventory is the heart and soul of every manufacturing company's supply chain. In order to reduce procedural waste, ensure error-proof warehouse operations, properly optimize transport & distribution with customized vehicles, always ensure damage-free deliveries & real-time visibility, and foster real-time information sharing among stakeholders, the automotive industry and related businesses are currently having difficulty integrating business processes through appropriate technology. The study's goal was to better understand the effects of Inventory management practices on SCM performance, and the findings indicate that inventory management practices have a strong correlation and a direct impact on SCM performance. Excess inventory might be a high risk to the company & low inventory may be end up in loss of opportunity and hence the study suggests that inventory must be at optimal level, and inventory norms must not be fixed for years but to review periodically based on the changing consumer need.

P2P lending is a form of loan lending in which individuals lend to one another. The "Peer-to-Peer lending" platform is a unique green business model because it is an online sustainable business model that connects borrowers to investors paperless to fulfil their financial (loan) needs. Borrowers get hassle-free funds at a comparatively lower interest rate, and investors get a high return. The P2P platform acts as a mediator (intermediary) who matches lenders with borrowers and helps them with their financial activity by providing necessary information. The RBI guidelines show that P2P lending platforms are known as NBFC-P2P, but investors and borrowers both must pay a specific rate of tax (GST 18%) for availing of this facility. All transaction on this platform is transparent no any hidden charges are taken by this platform. This platform helps borrowers and investors fulfil their financial needs. Borrowers get loans, and investors earn interest. Growth in the P2P market is increasing due to the transparency system in P2P lending, which can be attributed to the implementation of technology such as block chains and smart contracts into lending platforms.