| October 2026 |
| Name | : | Index |
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| Name | : | Quality in Management Education: AStructural Model in Indian Context |
| Author | : | Vivek Srivastava, Alok Kumar Rai, Palima Pandey |
| Abstract | : |
Management Education in India has emerged as a successful programme
in producing professional graduates for business organizations. In the
present scenario, corporate requirements and expectations are changing
due to constant change in business environment. Consistent with
advanced strategic interventions, corporate is not getting the expected
output from management institutions and the graduates are facing tough
placement challenges. This state of incongruity between demand and
supply requires a structured and comprehensive understanding about
quality of management education and problems associated with it. The
present study explored the dimensions related to quality of management
education and proposed 'Management-Education-Quality-Scale'
(MEQAS) with reference to Indian Higher Education Management
Institutions. Further, the relationships between the identified
dimensions were explored and a structural model of management
education quality was developed with the help of Partial Least Square
Method highlighting the effect of overall quality on education outcome.
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| Name | : | Examining the Mediating Effect of Environmental Attitudes on the Influence of Sustainable Social Media Influencers on Gen Z Buying Behaviour of Electric Vehicles |
| Author | : | Sayed Mohd Qaim, Dr. Vijay Prakash Gupta |
| Abstract | : |
This study investigates how sustainable social media influencers
(SSMIs) shape Generation Z's electric vehicle (EV) buying behaviour
through the sequential mediating roles of environmental knowledge and
environmental attitudes. Using a quantitative approach, data were
collected from 300 Gen Z respondents in New Delhi, India, and analysed
using Partial Least Squares Structural Equation Modelling (PLS-SEM).
The results indicate that SSMIs significantly enhance environmental
knowledge, which positively influences environmental attitudes,
perceived environmental benefits, and EV purchase intentions. The
findings confirm the presence of sequential mediation, highlighting the
critical role of cognitive and attitudinal mechanisms in sustainable
consumption decisions. This study contributes to sustainability
marketing literature by integrating influencer-driven digital
communication with pro-environmental decision-making and offers
practical insights for policymakers and EVmarketers.
Keywords: Environmental Attitudes; Environmental Knowledge;
Purchase Intention; Electric Vehicles; PLS-SEM.
Introduction
The development of electric vehicles (EVs) is one of the major global
challenges we face in the battle against climate change and reducing
carbon footprint (Aderibigbe et al., 2023; Bakhtyar et al., 2023). The
move towards the use of EVs reduces the dependence on fossil fuels; this
also has a positive impact on the environment (Hossain et al., 2024).
Although there is a growing awareness of the benefits of EVs and many
policies that support the increased use of EVs, in many regions of the
world, the acceptance of EVs has not been very strong. EVs are
considered a more environmentally friendly alternative to petrol and
diesel vehicles and are expected, in part, to help reduce the levels of
pollution caused by carbon emissions from vehicles. According to
Ahmad and Zhang (2020), carbon emissions not only contribute
significantly to climate change but also have negative effects on the
environment, people's health, and the economy
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| Name | : | A Systematic Exploration of Key Antecedents of Showrooming Behavior in the age of Omnichannel |
| Author | : | Neha Gahlawat,Dr Manoj Kumar |
| Abstract | : |
The study aims to conduct a systematic literature review of research
studies in the domain of showrooming focused on identifying major
antecedents of showrooming behavior. The literature search is carried
out using Scopus database and further articles are screened and analyzed
using PRISMA framework. The results of the study give information
about production trend, significant contributors, geographical coverage,
theoretical framework adopted and methodologies used. The study
highlights that hedonic motivation and lower prices in online stores are
top most reasons for the consumers to engage in showrooming. The
implications of this study extend to offline retailers. The retailers can use
the results of this research to combat instances of showrooming in the
offline stores in order to prevent themselves from the negative outcomes
of showrooming.
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| Name | : | Non-Performing Assets in India: A Comparative Study of Selected Public and Private Sector Banks (2019–2025) |
| Author | : | Dr.Ravneet Kaur |
| Abstract | : |
Non-performing assets (NPAs) are a key measure of asset quality, credit
risk and banking stability. In India, NPAs rose sharply in the 2010s,
especially in public sector banks (PSBs), before declining to multidecade lows in the mid-2020s after regulatory and legislative reforms.
According to the Reserve Bank of India (RBI) and the Ministry of
Finance, the gross non-performing asset (GNPA) ratio of scheduled
commercial banks (SCBs) fell to about 2.3% by March 2025, while the
GNPA ratio of PSBs as a group declined from 9.11% in March 2021 to
2.58% in March 2025.
This paper provides a comparative analysis of NPAs in two public sector
banks—State Bank of India (SBI) and Punjab National Bank
(PNB)—and two private sector banks—HDFC Bank and ICICI
Bank—from 2019–2020 to 2023–2024, with additional 2025 systemlevel and bank-level observations where available. The study is based
exclusively on secondary data drawn from RBI publications,
Government of India releases, bank annual reports and financial
databases. It examines trends in GNPA and net NPA (NNPA) ratios,
contrasts the NPA behaviour of PSBs and private sector banks (PVBs)
and links these patterns to insights from recent academic literature.
The analysis shows a strong reduction in GNPA ratios in all four banks,
with particularly steep declines in PNB and ICICI Bank, which started
the period with high NPA levels. SBI's GNPA ratio fell from around
5.0% to 1.82%, while PNB's dropped from 14.0% to 3.95% between
FY2019–20 and FY2023–24. HDFC Bank maintained GNPA around
1–1.3% throughout, and ICICI Bank's GNPA fell from 8.0% to 1.73%.
The findings confirm that PSBs historically exhibited higher NPAs, but
reforms and active resolution have significantly narrowed the gap with
PVBs by 2024–25. The paper concludes with policy and managerial
implications for sustaining low NPAs.
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| Name | : | Social Infrastructure as a Catalyst for Rural Growth:A Study of Rajasthan |
| Author | : | Shivanshu Dadich,Varun Chotia |
| Abstract | : |
Purpose: This study systematically examines inter-district disparities in
social infrastructure across Rajasthan's 33 districts and their causal
relationship with rural development outcomes.
Design/Methodology: Employing PCA, the study constructs a
composite Infrastructure Development Index (IFI) across Social
Infrastructure (education, healthcare, sanitation) and Economic
Infrastructure (roads, irrigation, banking), validated against PCNDDP
and poverty indices.
Findings: Jhunjhunu, Sikar, and Ganganagar consistently outperform all
districts. Barmer, Jaisalmer, and Sirohi exhibit the most acute
deficiencies. A robust positive IFI-PCNDDP correlation and inverse
poverty association confirm infrastructure as a primary lever of rural
prosperity.
Originality/value: This study contributes a replicable district-level
comparative framework integrating PCA with development theory,
offering policymakers a diagnostic tool for equity-focused
infrastructure investment in India's largest state.
Keywords: Rural Development; Social Infrastructure; Economic
Growth; PCA; Infrastructure Development Index; Rajasthan; Regional
Disparities; Human Capital; Poverty Alleviation
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| Name | : | Artificial Intelligence as a Tool for the Innovative Development of Enterprises in the Region |
| Author | : | Henrikh Kazarian, Viktoriia Chobitok, Mykhailo Tretyak, Oleksandr Petrenko, Dmytro Voloshyn |
| Abstract | : |
The article studies the features of the use of artificial intelligence (AI)
technologies as a tool for innovative development of enterprises in the
region. The need to intensify the introduction of AI technologies to
increase innovation activity, digital maturity and competitiveness of
enterprises has been substantiated. A methodical approach to a
comprehensive assessment of the readiness of enterprises to use AI
technologies has been proposed, which provides for a consistent
calculation of a system of statistical, analytical and integral indicators. A
research algorithm has been formed, which includes an assessment of
the digitalization level of business processes, the use of AI technologies,
the digital intensity of innovation activity, its effectiveness and
economic efficiency of digital transformation, followed by the
determination of an integral index of readiness of enterprises to use AI
technologies. The proposed methodology was tested based on the
analysis of statistical data for 2021–2025. confirmed the steady growth
of indicators of digital transformation, the use of AI technologies and
innovative activity of enterprises, which indicates the positive impact of
AI solutions on increasing the efficiency of innovative development of
enterprises in the region.
Keywords: Artificial Intelligence, Innovative Development,
Enterprise, Region, Digitalization, Digital Technologies, Information
Technologies, Transformation, Financial Resources, Financial
Capacity.
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| Name | : | Impact of Digitalization and the Changing Security Environment on the Transformation of the Functioning Mechanism of Business Entities |
| Author | : | Natalia Lagodiienko, Bohdan Fishchuk, Igor Zoshchuk, Nazarii Fishchuk, Dmytro Kryvko |
| Abstract | : |
The study is aimed at substantiating and evaluating the transformation
of the mechanism of functioning of business entities under the impact of
digitalization and the changing security environment. The
methodological basis is a system and comparative approaches, statistical
generalization, min-max normalization, integral assessment, weighting
and ranking. The empirical base is formed based on the data of the Czech
Republic, Hungary, Poland, Romania and Bulgaria, which are
comparable in terms of institutional conditions of within the EU
functioning, at the same time differ in the level of digital maturity of
enterprises. For the comprehensive characterization of transformation
processes, the indicators are grouped into three interrelated areas,
namely: the level of digitalization, personnel and organizational
transformation, and the security aspect of digitalization. The
generalization of these components was carried out using the
Comprehensive Index of Digital Transformation of Business Entities
(CIDT). The main results of the study showed a significant
differentiation of countries in terms of the level of digital transformation
of the functioning mechanism of enterprises. The highest result was
obtained by the Czech Republic – CIDT=0.780, which characterizes the
highest and most balanced level of digital transformation. Hungary
(0.520) and Poland (0.465) formed a group with an average level, but
demonstrated different internal profiles: Hungary is characterized by
high human and organizational capacity, while Poland is defined as a key
constraint by the insufficient level of the security component.
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| Name | : | The Ethical Algorithm: Integrating IKS Principles of Ahimsa (Non - Exploitation) and Aparigraha (Mindful Consumption) into AI-Driven Marketing and Consumer Behaviour |
| Author | : | Dr. Sharad Chaturvedi, Veera Chaturvedi, Sahil Vispute |
| Abstract | : |
The current research paper presents the most important ethical issues of
the Artificial Intelligence in the field of modern marketing, specifically
in the context of the promotion of unfounded consumerism. The primary
goal is to suggest a new model of the Ethical AI Marketing through the
incorporation of major concepts of the Indian Knowledge System. In
particular, the principles of Ahimsa or non-violence/non-manipulation
of consumer psychology and Aparigraha, which means conscious
consumption/minimalism, are examined to be applied to the marketing
algorithms. The research methodology is theoretical, as it brings
together both classical IKS philosophy with modern researches on the AI
in marketing and consumer behaviour. It also condemns the existing
models of data-driven innovations, which put consumer welfare and
environmental sustainability in the second place after clicks and
purchases. The thesis of the paper holds that the IKS-enhanced AI model
will transform the marketing objectives based on the ideas of
maximizing consumption to the comprehension of whole well-being.
The suggested framework presents a long-term solution according to
which the brands will be able to regain the consumer trust and succeed in
the environment in which the ethical and mindful practices will become
the primary priorities.
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| Name | : | Mechanisms for Attracting Foreign Investment to the Ukrainian Business Sector during Economic Recovery |
| Author | : | Oksana Bulkot, Iryna Kolhanova, Iryna Krupenya, Denys Petriiev, Lidiia Pashchuk |
| Abstract | : |
This study investigates the factors that attract foreign investment in
Ukrainian enterprises during the time of post-war reconstruction. The
interaction of institutional, financial, and regulatory factors has only
been addressed to a limited extent, despite the fact that there has been a
substantial amount of academic research conducted on the factors that
determine foreign direct investment in the recovery process. Through
the identification, evaluation, and prioritisation of investment attraction
strategies that are particular to Ukraine's institutional and geopolitical
restrictions, this research fills in this gap in knowledge. The study uses
quarterly time series data over 2013-2024 and employed (ARDL)
bounds test for cointegration analysis. Similarly, another method of
threshold regression for non-linear moderation analysis along with the
Granger-Causality test on selected variables. The empirical results
clearly reveal that the quality of the institutions promotes foreign direct
investment (FDI). While, the infrastructure comes in second. The
influence of investment mechanisms is limited and below the threshold
for institution. This indicates that under certain conditions, institutional
constraints have a substantial impact on the effectiveness of the
mechanisms.
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| Name | : | Assessing India's Legal and Institutional Readiness for FinTech-Enabled Regulatory Sandbox for Financial Inclusion: Advancing to SDG 9 |
| Author | : | Astle, Chintala Lakshmana Rao, Moumita Sen Chakraborty, Bommuluri Bhavana Rao |
| Abstract | : |
Purpose:
The rapid expansion of financial technology (FinTech) has transformed
financial services, creating new opportunities for innovation, financial
inclusion, and economic growth while simultaneously posing regulatory
and supervisory challenges. This study evaluates India's legal and
institutional readiness for a FinTech-enabled Regulatory Sandbox
(FRS) and examines its potential contribution to financial inclusion and
Sustainable Development Goal 9 (Industry, Innovation, and
Infrastructure).
Design/Methodology/Approach:
The study adopts a qualitative doctrinal legal research methodology
based on secondary data. It analyzes statutory frameworks, regulatory
policies, RBI guidelines, committee reports, and international standards.
A comparative assessment of regulatory sandbox models in the
United Kingdom, Singapore, Australia, and Baltic jurisdictions is
undertaken using law-and- economics and law-and-technology
perspectives.
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| Name | : | The Impact of Social Media Marketing on Consumer Purchase Intentions: A Comparative Analysis of Customers of Different Age Groups |
| Author | : | Dr. Abhijit Ashok Patil, Rajashekar D, Dr. Prashanth V, Dr. Vinod Kumar D. Chavan, Dr. Mrs. Jayashree Prashant Kharat |
| Abstract | : |
Social media has become a pivotal platform for marketing, significantly
shaping consumer behavior and purchase intentions. As businesses
increasingly rely on social media to engage withpotential customers,
understanding how different age groups respond to social media
marketing is crucial for optimizing advertising strategies.
The major objective of this research was to study the impact of social
media marketing on consumer purchase intentions. To serve the
objective causal research design was used and a sample of 632 social
media users was selected. The data was collected with the help of Google
docs and the same was analysed by using SPSS. The results indicated
that facebook, Instagram and YouTube are most popular social media
platforms which are used by consumers of all age groups. The
consumers of younger ages prefer to see entertaining content on social
media while on the other hand older age group consumers get engaged
with informational content. It was found that that there is a significant
influence of social media marketing on consumer purchase intentions
and the level of influence differ with respect to the age groups.
Key Words: Social media marketing, Consumer purchase intention,
Social media influence
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| Name | : | Examining the Drivers and Barriers of Sustainable Consumption: The Role of Environmental Awareness in Shaping Eco-Friendly Purchasing Decisions |
| Author | : | Dr Pratap R. Desai, Dr. Devinder Singh Hooda, Dr. Supriya Choudhary, Dr. Jasbir Singh, Dr. N. Bindu Madhavi |
| Abstract | : |
As environmental concerns continue to rise, understanding the factors
that influence consumers' choices is crucial for promoting more
sustainable consumption patterns. Despite growing awareness of
environmental issues, consumers often face significant barriers, such as
cost, convenience, and availability, that hinder the adoption of ecofriendly products and services. The purpose of this paper is to study the
role of environmental awareness in shaping eco-friendlypurchase
decisions. Furthermore, the study also examines the drivers and barriers
of sustainable consumption. The research has considered 557 users of
eco-friendly products, which were selected by using the snowball
sampling method. The data were collected using a structured
questionnaire and subsequently examined using SPSS to examine
factors affecting sustainable consumption. The results indicated that
respondents were significantly aware of environmental issues and their
awareness was different with respect to their demographic profile.
Health benefits, social influence and product quality and sustainability
are the motivating factors to purchase eco-friendly products and the high
price of eco-friendly products is the most prominent barrier in
purchasing these products, followed by the convenience of nonsustainable alternatives and the lack of availability in local stores.
Furthermore, the findings indicate that environmental awareness plays a
significant role in shaping consumers' eco-friendly purchasing
decisions. The study highlights the importance of strengthening
environmental awareness while addressing economic, accessibility, and
convenience-related barriers to promote sustainable consumption.
Keywords: Consumer choice, Environmental awareness, Eco-friendly
products, Sustainable consumption
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