Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With THOMSON REUTERS(ESCI)
Pacific Business Review International is Included in UGC's - CARE List of Journals (Category II).
ISSN: 0974-438X
Imapct factor (SJIF): 6.56
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Ms. Asha Galundia
(Circulation Manager)

Editorial Team

Mr. Ramesh Modi

A Refereed Monthly International Journal of Management
October 2019



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Name : The Influence of Trust Management N E-Loyalty of Internet Banking Users: Evidence from Southern Thailand
Author : Wanamina Bostan Ali, Muttanachai Suttipun, Theerawat Hungsapruek
Abstract :
The study aimed to determine the relationship between e-loyalty and the three components of trust management: security, quality of service and trust-based marketing among internet banking users in Southern Thailand. Using convenience sampling, 365 internet banking users were surveyed. Descriptive analysis, correlation matrix, and multiple regression were used to analyze the data used in this study.This study found significant positive relationships of between security, service quality, and income on e-loyalty of internet banking users, while there was a significant negatively relationship between age of users and their e-loyalty. This study suggests that trust management by banks wanting to develop e-loyalty should focus on reporting tangible developments in quality of service and security of transactions, and that such marketing should focus on older and poorer customers, conservative demographics that are identified in this study as being hesitant to develop e-loyalty.
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Name : Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan
Author : Idrees Waris, Dr. Irfan Hameed
Abstract :
Government and private sectors of Pakistan have witnessed a huge gap in the demand and supply of energy, encouraging companies to introduce energy efficient products into the market. This led to boost in the demand of energy efficient home appliances. Energy efficient home appliances are the important sources of energy saving and help to reduce carbon emissions into the environment. The purpose of this study is to develop a theoretical framework of consumers’ purchase intention of energy efficient home appliances. Four important constructs of purchase intention have been added into the theory of planned behavior such as consumers’ knowledge of eco-labels, green trust, environmental concern and functional values. Purposive sampling technique has been used to assess data collected by a questionnaire survey. The Partial Least Square (SEM) was employed to analyze hypothesized model. The findings of the study reveal that consumers’ knowledge of eco-labels, environmental concern and perceived consumer effectiveness are the important predictor of purchase intention. However, the positive relationship between green trust and products’ functional value is insignificant. It is believed that consumers’ are skeptical about products’ functional benefits. Therefore, marketers should focus on developing green trust related to products’ attributes. Moreover, the results of the study would be helpful in understanding consumers’ behavior towards the purchase of green products in developing markets.
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Name : Demonetization in the transition of Afghanistan economy: an exploratory study on Insights and perception of Afghans
Author : Abdul Masood Panah, Prof. Y. Muniraju
Abstract :
This research paper analyses the reaction of the common man/public on the National policy of Demonetization or re-monetization by the transition government of Afghanistan on October 07, 2002. We tried to study how ordinary people perceived the demonetization plan implemented by the government, in terms of its pros and cons from the business and economic perspective as well. We conducted a field survey across the capital, Kabul province, and circulate the developed and structured questionnaires for the common man to gather the data. We applied descriptive statistics and ordinal regression models to get the result to fulfill our research objectives. The finding of our study reveals that the common man/public highly appreciated the decision of the government. Despite bearing difficulties and hardships, they considered the decision as one of the best policy made by the government in Afghanistan. Decided at the right moment and implemented at sufficient time. Which indicates that the demonetization helped economic growth, increased the value of currency prevalence digital systems in Afghanistan.
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Name : Influence of Self-Efficacy on Entrepreneurial Intention among Male and Female MBA Students in Gujarat State
Author : Ankita Barik, Lalbihari Barik
Abstract :
This work aims to found the students’ self-efficacy on their entrepreneurial intention. We are determining a list of factors influencing their self-efficacy based on the predicted entrepreneurial behavior of the students. The economic growth of a country depends only on entrepreneurship based employment. Therefore, entrepreneurial activity and its inspirations amongst educated youngsters are a perfect tool to improve country growth. The population of this work contains several male and female MBA students of various universities in Gujarat, India. The sample of this work has 355 students; the obtained responses are sampled by the convenience sampling method. In order to analyze the data, multiple regression, and hierarchical regression methods are used. 3x3 ANOVA is used to analyze the performance differences between the male and female student’s entrepreneurial intention and their previous circumstances of entrepreneurial intention.
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Name : FACTORS AFFECTING ONLINE BUYING INTENTION: THE CASE OF TIKI.VN
Author : Phuong Viet Le-Hoang, Bao Quoc Nguyen,Danh Xuan Luu, Vi Truc Ho, Nhan Trong Phan
Abstract :
The purpose of this research is to explore the scale and identify factors affecting online buying intention in Ho Chi Minh City area. To conduct the research, the authors do group discussions and expert discussion and then analyzed 200 observations with six factors: perceived behavioral control, subjective norms, trust, vendor’s creativity, perceived usefulness, and perceived risk. The results of Exploratory Factor Analysis (EFA) show that there are five factors: perceived behavioral control, subjective norms, trust, vendor’s creativity and perceived usefulness that has a positive impact on online buying intention; besides, the result from the research is that perceived risk factor negatively affects the intention of online buyer in Ho Chi Minh City, Vietnam. The contribution of this study is that the authors confirm the Theory of Reasoned Action (1967),
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Name : Neuromarketing: A New Avatar in Branding and Advertisement
Author : Md.Hafez
Abstract :
The purpose of the study is to highlight the neuromarketing concept and its application on brand building and advertising campaign. This study also examines the brain activates of human, and the critical role of neuromarketing in the marketing field. Exploratory research of in-depth content analysis has been used in this study to gain a depth understanding of the neuromarketing and its application on branding and advertisement. For accomplishing this purpose, secondary data has been collected from various journals indexed by Google Scholar, Scopus, Thomson Reuters. In this study, it is found that sometimes people are unable to describe their true feelings and emotions towards a particular brand or advertisement which can be deeply explored by neuromarketing. After a brief explanation of different neuromarketing tools like fMRI, EEG, MEG, Eye tracking method, this paper examines how neuromarketing tools can effectively be used in brand building and advertising campaign.
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Name : The Association between Market risk, Exchange rate risks, Interest rate risk, and Accounting Variables: Evidence from Pakistani listed Banking Companies
Author : Muhammad Kashif Majeed, Ji Cheng Jun, Muhammad Mohsin,Muhammad Zeeshan Rafiq,Shazia Salamat
Abstract :
This research paper has two objectives. First, to evaluate the market risk, exchange rate risk, and interest rate risk sensitivities (coefficients) of Pakistan listed banking companies. Second, it estimates the relationship between market measure of risk and corporate decision variables (accounting financial ratios). The data of market, exchange rate and interest rate risks on monthly basis while the date of accounting variables annuals basis. The span period of data is 2008 to 2018. The OLS econometric technique is used to find the result of this research. The result of first step shows that the market risk sensitivities are positively significant at 1% level for all banks in the sample while the exchange rate risk rare significant but the interest rate risk betas complete insignificant in all banks. So in second step only market risk sensitivities are regress with accounting variables. The accosting variables deposit of customer, investment and non-interest income significant at 5% and 10% level while the other variables insignificant. This study is helpful for banks' regularity authority, depositor, policymaker and as well as Government.
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