Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With THOMSON REUTERS(ESCI)
ISSN: 0974-438X
Imapct factor (SJIF): 6.56
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Ms. Asha Galundia
(Circulation Manager)

Editorial Team

Mr. Ramesh Modi

A Refereed Monthly International Journal of Management
February 2020



Name : Index
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Name : A Qualitative Study on Customer Adoption Intention of M-Commerce Apps in the City of Ahmadabad - A Focus Group Discussion on Students and Working Professionals.
Author : Vinod V. Nair
Abstract :
This paper is a qualitative study to understand the factors responsible for customer adoption of M-Commerce apps among students and working professionals in the city of Ahmedabad, Gujarat State, India. A focus-group discussion was conducted in three different batches starting with college going students, followed by lower level working professionals and finally with a batch of middle-level working professionals across the city of Ahmedabad. The first batch of focus group consists of eleven students from homogeneous background and where subjected to eight set of questions.
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Name : Mobile Banking Adoption by Indian Consumers: A Valence Framework Approach
Author : Sreelakshmi C. C,Dr. Sangeetha K. Prathap
Abstract :
Mobile banking is considered as the most convenient e-banking delivery platform by customers as well as the bankers. We developed a research framework in the mobile banking contextstudying the continuance intention of customers by drawing literature from valence theory, diffusion theory and trust-based consumer decision making model. The study empirically examined the impact of positive and negative valences on continuance intention to use mobile banking services by Indian consumers. We also investigated the direct and indirect effect of trust on the consumer intention to use mobile banking. The results of structural equation modelling analysis revealed that trust has a significant impact on positive valence and negative valence factors and it further positively influences the continuance intention.
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Name : A Study of Identification of Personality Profiles of Undergraduate Management Students Using Myers Briggs Type Indicator
Author : Kirti Makwana,Prof. (Dr.) Govind B Dave
Abstract :
Various psychological tools are being used across world, to define different personality traits of employees across industries. The researchers did the in-depth study of personality using Myers Briggs Type Indicator (MBTI). One hundred and forty nine (149) undergraduate students of a B – School were chosen. A comparative study of personality profiles for defined demographic variables were carried out. Dominant MBTI types found in this research are ESFJ (23.5%) and ESTJ (16.1%). However, ISTP (0.7%) and INTP (1.3%) are the least observed personality types. Association was found between gender and Extraversion and Introversion. No association found between gender and other personality dimensions (S | N, T | F and J | P).
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Name : Extensible Business Reporting Language and Its Impact on Financial Reporting and Auditing
Author : Dr. M. L. Ashoka,Mr. Abhishek. N,Prof. M. S. Divyashree
Abstract :
Rapid Advancement in Technology made the accounting and auditing environment more digitalized through initiating XBRL (Extensible Business Reporting Language). XBRL is the innovative mode of preparing, presenting and communicating the business and financial information so as to cater the need of various stakeholders. Present study is in empirical nature with the objective of analysing the perceived impact of adoption of XBRL on financial reporting, auditing and also on quality of financial information communicated. For this purpose data was collected from both primary and secondary sources and collected data is analysed with the help of descriptive statistics, t-test and Levene’s Independent Samples test and concluded that there is a perceived impact of XBRL adoption on Financial Reporting, Auditing and Quality of Financial Information.
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Name : Influence of Job Satisfaction and Spiritual Leadership on Organizational Commitment: Evidence from Banking Sector
Author : ShumailaNaz,Muhammad Ali,Dr. Muhammad Yar Khan,Dr. AnamJaveed
Abstract :
Today’s environment requires such service organizations which can perform in challenging conditions. All organizations desires to keep their most important asset i.e. Employees which are a difficult task as unsuitable conditions prevent retention. In this research paper an effort will be made to discover out the association among two main aspects first is to find association between spiritual leadership and organizational commitment, and second is to find out the association between job satisfaction and organizational commitment in banking sector of Pakistan, so that organizations/institutions can utilize results for making HR strategies. For this purpose we choose eight famous banks of Pakistan. The surveys support to find out the six relations, first three relations find the influence of dimensions of spiritual leadership on organizational commitment, and next three are to find the influence of dimensions of job satisfaction on organizational commitment. The survey is accompanied on 220 employees from eight banks of Pakistan i.e. Allied Bank Limited, Bank AlfalahLimited, Bank AlHabibLimited, Summit Bank, Meezan Bank Limited , JS Bank Limited, MCB Limited, and HBL. SPSS statistical packaged software is used to evaluate data acquired from survey.
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Name : Celebrity Endorsement: A Study of Indian Banks
Author : Dr. Manish Kumar Srivastava,Dr. A.K.Tiwari,Prof. Vastoshpati Shastri
Abstract :
* Indians are always fascinated towards Bollywood and Cricket celebrities. They treat these celebrities as their gods. Keeping it in mind, Celebrity endorsement is a promotional strategy which is very popular among the Indian marketers. Be it FMCG, automobile, banking, electronics equipment, real estate industry all of them are using celebrities to endorse their respective brands. The marketers believe that the charisma of the celebrities changes the fortune of their companies.
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Name : The Relationship between Tourism Receipts, Real Effective Exchange Rate and Economic Growth in Algeria During the period (1995-2017)
Author : Bilal LOUAIL
Abstract :
* This study aims to make contributions in the field of tourism and economic growth for the development of the Algerian economy. It is focused on the relationship between the real exchange rate GDP and the international tourism receipts. The ARDL model adopted during 1995-2017. The study concluded that the relationship between the real exchange rate and the revenues of international tourism and economic growth in Algeria is a causal one-way relationship. Namely, the revenues of global tourism and economic growth affect the foreign exchange rate in the short and long term. Through its findings, decision-makers in Algeria can benefit from them in developing the tourism sector.
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Name : Factors Influencing Consumer’s Attitude towards Social Media Advertising: A Review
Author : Manish Dhingra, Rakesh K. Mudgal, Vaishali Dhingra
Abstract :
* Popularity of social media advertising has been growing with each day among business organizations as well as consumers. Several factors play important role in influencing the attitude of consumers toward social media advertising. Previous studies examined the impact of different factors on consumers’ attitude toward social media advertising (hereafter CATSMA). The literature available on this issue is although wide but largely fragmented. Less efforts have been done in the past for integrating the findings of previous studies and identifying the factors which have most significant influence upon CATSMA. In this study research papers related to advertising, marketing and management were collected from refereed journals for reviewing the literature.
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Name : A Study of Factors Affecting Investment Decisions of Investors in Mutual Funds in Anand District (Guj.)
Author : Mr.Arpan S Patel,Ajay Trivedi
Abstract :
The pace of change in the Indian mutual fund industry continues to accelerate, creating new challenges and opportunities to deliver more value to clients & demanding more transparency. Mutual Funds provide the average investor with the forum for qualified fund management to engage in the Indian capital market, regardless of the amount invested. Study aims to define the factors that influence investment choice of others alternatives and their preference. Such observations can assist businesses with mutual funds in determining the areas needed to improve and can enhance marketing strategies.The current research paper analyses the different factors that the investor considers when investing in mutual funds.Structured questionnaires used and primary data was assessed by the aid of the various Statistical methods thoughanalysing the data revealing which factor influence the perception of investors across the Anand district. Further,it can be expected that there will be good opportunities in the next few years for smaller and newer firms to get better established framework and grow significantly. In the view of investors has a major impact on the decision-making process which requires both excellence
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Name : Chronic Importer Syndrome of Pakistan-Are Trade Agreements a Cure?
Author : Umer Ali KHAN,Dr. Khurrum S. MUGHAL,Yasir Tariq MOHMAND,Dr. Faheem Aslam
Abstract :
To capitalize on trade opportunities across national borders, countries enter into various kind of trade agreements standing on the core principle of greater market with no or minimum trade barriers. There is no denying the fact that trade liberalization offers tremendous economic benefits, but not necessarily for all and all the time. It may depend on the institutional structure and governance of a country. As an example, this paper attempts to explore the impact of PTAs on the bilateral trade of Pakistan. To this end, this paper estimates the export and import demand functions for Pakistan using an ARDL with Pool Mean Group and data from 1992 to 2016 involving a panel of ten trade agreements. Analysis reveals that signed PTAs have a significant positive impact on imports of Pakistan, but not on exports.
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Name : Demographic Analysis of QWL- A Study of Government Universities in Punjab
Author : Dr. Kawaljit Kaur
Abstract :
Quality of work life can be described as the satisfactory work environment which improves the relationship between employee and the organization. The present study aims to verify the quality of work life and motivation of employees and its impact on performance of faculty members. To reach quality of work life the universities have to create more opportunities to retain efficient employees. Good quality of work life is necessary for an organization to attract and to retain skilled and talented employees. Suitable techniques are applied to study the impact of demographic variable on quality of work life.
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Name : Editorial
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