Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.396
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Dr. Asha Galundia
(Circulation Manager)

Editorial Team

A Refereed Monthly International Journal of Management
July 2021



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Name : A Study of Extraversion and Introversion Personality Characteristics of Management Students of Selected B-Schools of Gujarat, India
Author : Dr. Kirti Makwana, Prof. (Dr.) Govind B Dave
Abstract :
The present research investigates the introverted and extroverted personality dimensions of Management students of selected business schools of Gujarat, India, looking to explore statistical differences in terms of various demographic factors. 1067 management students of which 57.7 percent (616) of the respondents have Extraversion (E) personality dimension compared to 42.3 percent (451) Introversion (I), tested on NERIS Type Explorer® Scale. The findings of this research are also supported by earlier studies which confirm there are significant differences between Introverts (I) and Extroverts(E) personality dimensions concerning selected demographic variables.
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Name : Initial listing and Long run performance of IPOs in Indian Stock Market
Author : Dr. Archana H N, Srilakshmi D
Abstract :
This paper attempts to evaluate the initial listing and long run performance of Initial Public Offerings (IPOs) in Indian capital market. The initial listing performance is measured by taking the closing prices of IPOs on the first day of their listing. Whereas, the long run performance of IPOs are measured by considering the closing prices after one, two, three and six years respectively from the date of listing of IPOs. A total of 80 IPOs are considered for the study from 1st January 2011 to 31st December 2013. The objective of this paper is to analyze the characteristics of IPO such as the number of IPOs issued during the period, method of pricing and offer price and also to examine the initial listing and long run performance (one, two, three and six years from the listing day) of IPOs in Indian Capital market. The study highlights the existence of underpricing and outperformance of IPOs in the long run.
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Name : A Study on Housewives’ Intention towards Reuse, Repair and Recycling of Electronic Products in Udaipur
Author : Dr. Meera Mathur, Dr. Shubham Goswami, Anjani Kothari
Abstract :
In the past few years, the global market of Electrical and Electronic Equipment has grown exponentially and this has led to a constant increase in e-waste which is not only hazardous for the environment but also for human health. Hence, it is essential to reuse, repair, and recycle electronic products for a better and healthy life. The purpose of this paper is to discuss the factors that influence the intentions of the housewives as well as actual buying behavior towards reuse, repair, and recycling of electronic products. The study uses exploratory and descriptive research design to get a detailed insight into the topic. A detailed review of literature is done and a survey is carried out by interviewing housewives and their responses were recorded.
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Name : Technical Analysis of Stock Movement of Nifty and Bank Nifty
Author : Prof. Anil Kothari, Ayushi Mundra
Abstract :
Technical Analysis is a bond report on factors that influence stock supply and demand and also helps to understand how the stock's value is inherent and whether the shares are under-estimated or over-estimated. Technical analytics can help investors predict over time what is "possible" to happen to prices, i.e. how the stock market moves to be learned. Technical tools of analysis enable the price behavior, through systematic technical analysis, to detect not only the price performance of the shares, but also the signals of the shares and their key turning points for the market price. Any investor or trader must certainly take into account technical analysis as an instrument for whether and when to buy the stock. Technical tools such as Charts, Moving Averages (MA), Return on Sales (ROS) and Relative Strength Index (RSI) are helpful to make decision over buying and selling of stocks, and risk and return relationship of security with the market is statistically estimated through correlation.
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Name : Financial Model for Capability Development in the MRO Industry: The Indian Case
Author : Dr. ChandravadanGoritiyal, Aditi Bairolu
Abstract :
India is a land of opportunities even though it has a population of 1.33 billion. It has immense growth potential in Aviation sector as well. During the 2005-2006 periods, the country had around 300 aircrafts which has increased over a period. With the aggressive order by Indigo Airline &SpiceJetfor a greater number of aircrafts there has been a substantial increase in the aircraft numbers today despite closure of Jet Airways. The complete aviation industry of the country today has around 643 aircraft (Source: List of scheduled operators, DGCA). This is an abysmal low count when compared to China which has more than 3500 aircrafts serving 1.39 Billion and USA which currently has a fleet of 7309 aircrafts serving a population of 0.329 Billion. The point to be noted here is that with 1.33 Billion populationsthe demand for travel by air route in India is expected to grow tremendously because of its geographical spread and increasing purchasing power of Indian common man. With an increase in the number of aircrafts in the Civil Aviation Sector, we can expect allied industries to grow as well.
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Name : A Comparative Analysis using Theme Based Review of Service Quality (SQ) Dimensions in Online and Offline Settings
Author : Vikas Kumar Tyagi, Dr Sarvesh Kumar, Ashima Thakur, Tarun Vashishat
Abstract :
This study intends to extend a comparative investigation of service quality (SQ) dimensions in offline and online verticals. It was based on critically scrutinizing the non‐exhaustive review of the literature by using papers published between 1984 and 2018.Broadly theme based literature methodology was used in this paper. The papers were selected from well‐known databases. The review of selected studies on SQ exhibited that the SQ and its consequences are considerably reliant on the kind of service settings and also between online and offline service situations. This paper provides an extensive list of the significant dimensions from online and offline settings. Those were completely different, as expected. Quite a lot of studies analyzed SQ in an independent setting for online and offline separately. However, the researchers could not find any study contemplating both the settings together using this methodology of thematic literature review.
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Name : A Study on Growth of Ready Mix Plaster over Traditional Site Mix
Author : Mandar Anil Chitre, Dr. Shivoham Singh, Dr. Khushbu Agarwal
Abstract :
Building Materials are price sensitive and there is a continuous pressure to reduce the per square feet cost in the real estate sector. A product called Ready Mix Plaster (RMP) or Ready Plaster is gaining growth & its acceptance is increasing over the traditional plaster. This RMP is expensive and still accepted by the industry.
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Name : Factors Influencing Purchase Decision of Smartphones among Young Indian Consumers
Author : Yashodhan K. Karulkar,Dr. Hemant Kothari
Abstract :
Marketing practitioners agree that understanding the psyche behind how consumers are choosing to use a particular brand is of utmost importance so that they can develop appropriate strategies. India is one of the largest markets for smartphone companies and the competition in this market has become extremely fierce in recent times. Strong brand loyalty provides competitive advantage to companies to successfully participate in the market; and hence it is necessary to understand the factors affecting the purchase intention of smartphones. The study examines the relationship of brand awareness and other important variables on the consumer purchase behaviour specifically in the smartphone brands product category. The study has significant implications for marketing practitioners and can help identify and justify marketing expenditures which affect purchase behaviors of consumers.
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Name : Interpretations and Impact of New Education Policy 2020 on Indian Higher Education for Industry 4.0
Author : Monika Gadre, Dr. Aruna Deoskar
Abstract :
Industry 4.0 is revolutionizing the way industries work using emerging technologies and trends. And there is a tectonic shift in the work culture and hence the job market. There exists a gap in the skills the industry is looking for and what the curriculum offers, which leads to educated unemployment. The dynamically changing industry demands for aligning the higher education system with the growing demands of the industry. The survey was conducted to understand the stakeholder’s views about the competency mismatch and challenges in Indian higher education for Industry 4.0. Also, the recommendations of New Education Policy 2020 were studied for restructuring the curriculum to improve employability. Though New Education Policy 2020 aims to provide high-quality education the implementation seems difficult in developing countries like India where it lacks the availability of basic infrastructure.
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Name : Investigating Mobile Users Attitude towards Mobile Marketing and Its Impact on Behavioural Intention: A Case Study in Udaipur City
Author : Dr. Tarannum Hussian, Prof. Hanuman Prasad
Abstract :
Dramatic change in mobile technology results with communication over long distances, flexibility in communications, information search, information sharing, anytime and anywhere, videos, music, chatting, internet surfing, and a lot more have become possible with improvements in mobile technology. The world has entered into an era called "the mobile era". Regardless of the enormous marketing potentials of customized and interactive marketing messages of mobile marketing, academic research in this field is still in its early stages (Barnes and Scornavacca, 2003). A strong urge for empirical research is uttered by academicians and practitioners. The present study contributes towards our understanding of the nature of mobile marketing communication in consumer markets.
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Name : Mediator Role of Job-Related Affective Well-Being in the Effect of Emotional Capital on Life Satisfaction
Author : Alper Tutcu , Mazlum Celik
Abstract :
Considering the effects of emotions on decision-making mechanisms, it has seen that emotional capital is more effective especially in the service sector. The aim of this research is to investigate the effect of the emotional capital of the employees on their life satisfaction and examine the mediator role, if any, of job-related affective well-being perception in this relationship. The study included 600 teachers in total; 168 of them worked in state schools, while 432 worked at private institutions. SPSS-23 ve AMOS-23 programs were used in the data analysis. The analysis was based on structural equation modeling. Exploratory factor analysis and confirmatory factor analysis, correlation and reliability analyses were performed.
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Name : Does participation in Self-Help Groups Empower Muslim and non-Muslim Women Equally? Evidence from Dakshina Kannada District of Karnataka
Author : Masouda Sarwari, Dr. Subhashini Srivatsa
Abstract :
It is widely concluded among various microfinance advocates and research scholars that Self-help group (SHG) microfinance programs are the most accepted development interventions to promote women's empowerment. However, numerous existing research directly or indirectly indicates that incessant financial exclusion, gender discrimination, and conservative religious norms adversely affect women's empowerment. In particular, it remains an open question of whether participation in Self Help Groups (SHGs) influences Muslim and non-Muslim women equally. The study surveyed 389 Muslim and non-Muslim participants of the SHGs bank linkage program in Karnataka, India. Exploratory factor analysis is used to extract the most critical variables that accounted for women empowerment.
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Name : Technology Integration- A Paradigm Shift in Banking Services
Author : Dr. Anil Jain, Prof. Hemant Kothari, Mansi Meel, Dr. Divya Hiran
Abstract :
In today's technological age, all activities in human life are much simpler than traditional ones. Thanks to all computer technology. Banking industry is one of them. Since the eighteenth century, the banking sector has createdimportant progress within the field of technology. Thanks to technology, there are many novelties in the banking sector. Operations in all banking sectors are computerized as soon as e-banking accounts are opened, requiring non-banking and long-term lines to help customers and banking institutions create easier, more efficient and faster. E-Banking additionally creates competition between completely different banks by serving customers higher and attracting more and more customers.
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Name : Editorial
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