Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.396
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Dr. Asha Galundia
(Circulation Manager)

Editorial Team

A Refereed Monthly International Journal of Management
November 2021



Name : Index
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Name : Assessing Quality of Work Life of Teachers of Higher Education Institutions during Pre and Post COVID-19 Pandemic
Author : Rashmi S,Swamy D R,T S Nanjundeswaraswamy
Abstract :
With COVID-19 the entire trajectory of Higher Educational Institutions (HEIs) has witnessed a rapid change over to online modality that has resulted in increased work stress and imbalance between work and family lives. Teachers must experience a healthy Quality of Work Life (QWL) to curate and deliver the pedagogy effectively to student community. High QWL is important for teachers of HEIs to improve the quality of education. The aim of the research is to assess the QWL of teachers of HEIs pre and post COVID-19 and also to explore the factors that affect their QWL. The study was surveyed based and data was collected from 218 teacher’s pre COVID-19 and 326 teachers of HEIs post COVID-19.
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Name : Taxation in Small & Medium Enterprises (SMES): Issues & Challenges in Transition Economies
Author : Farhan Ahmed,Ali Gohar,Ummara Ghazanfar
Abstract :
This study aims to investigate issues and challenges in filing and collecting tax from (SMEs) in Pakistan. Semi-structured interviews were taken from the Financial Managers of SMEs on purposive sampling and data were analyzed using thematic content analysis. Six themes were explored includes: illiteracy, unawareness of taxation and its policies, documentation process, tax slabs for SMEs, reduction in tax collection by Pakistan’s (FBR) and better tax policies. The findings show that owners who are running SMEs are unaware of implications of being tax filer and tax non-filer. The results are beneficial for FBR in bringing enterprises under the tax net and trade associations.
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Name : Causal Impact of Covid-19 Stimulus on Stock Market Prices
Author : Dr. Santosh Kumari,Ritabrata Majumder
Abstract :
This paper uses VAR based Johansen’s co-integration test to examine the possibility of co-integration and Granger causality to estimate the causal relationship between stock market index and monetary and fiscal indicators– namely M2 money supply, interest rate and federal expenditure. To check the validity of the VAR model, an ARDL model was also employed. Failure to find linkage will signify that stock prices do not reflect all available macroeconomic information - violating the Efficient Market Hypothesis. After establishing that variables of monetary and fiscal stimulus were cointegrated with stock prices, it then tries to explain the quantitative effect of Covid-19 monetary stimulus on the current stock market rally through dividing the regressors into anticipated and unanticipated changes. The paper hypothesizes that the monetary and fiscal responses was case of a structural change and defends the conjecture through robust methodology.
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Name : Brexit Referendum: Impact on NIFTY 50 & FTSE 100 Volatility
Author : Neetu Chadha,Divya Jain,Dr. Meghna Chhabra
Abstract :
Financial Markets throughout the world are interlinked and interconnected. The global announcement of United Kingdom (UK) leaving the European Union (EU) in June 2016 i.e. Brexit Referendum has impacted the economy and financial markets globally. To understand the potential impact of Brexit on Indian and UK’s Financial Markets, an empirical study has been conducted to look over the possible impact of Brexit Referendum on Nifty 50 India’s stock market index and FTSE 100 UK’s stock market index. For the study the data has been collected for the period of July 2013 to June 2019 which has been further divided in to two-time phases: Pre Brexit-Announcement Period (July 2013 – June 2016) and Post Brexit Announcement Period (July 2016- June 2019). The data is analysed by taking 1443 (720+723) observations of daily closing prices of each FTSE 100 & NIFTY 50 Indices using ARCH LM and GARCH (1,1) Model to test the volatility clustering in both the time phases (pre and post) for both the stock markets. The results indicate that there is more volatility in Pre Brexit period for FTSE 100 returns due to the fear of uncertainty about the upcoming announcement of Brexit and its probable impact on economy and for Nifty 50 the volatility seems to be very high for both the periods and with slight high variation in the Pre Brexit announcement period.
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Name : Consumer Perception towards Online Grocery Shopping during COVID-19 Outbreak in India: An Empirical Approach
Author : Dr.Suyog S Dekhne
Abstract :
COVID – 19 has affected more than 211 countries and territories globally. Governments across the world are taking rigorous precautionary measures and issuing advisories to ensure people do not come out of their houses and the chain of corona virus is broken. The majority of people are following the guidelines stated by their respective government officials and staying at home. But, other that acquiring healthcare services; purchasing groceries and other food items is the only important task which forces people to leave their houses. This deliberately enhances the risk of people getting infected with corona virus.
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Name : Digital Marketing of Andhra Pradesh Girijan Co-Operative Corporation Ltd. Products: Opportunities and Challenges
Author : Dr. J. Ravikumar,S. Dhanraj,Dr. R K Bandaru
Abstract :
Andhra Pradesh Girijan Co-operative Corporation (GCC) is one of the largest Tribal Development Co-operative Agencies in India for pure & natural products. GCC has exclusive rights to procure Minor Forest Produce in the forest areas of Andhra Pradesh. The Corporation serves nearly 2.8 million tribal population spread over 32,000 sq.km of forest cover in the state of Andhra Pradesh. APGCC is established in the year of 1956. This mammoth enterprise functions through a network of a Corporate Head Office at Visakhapatnam, 7 Divisional Offices all over the state, 25 Girijan Primary Co-operative Marketing Societies with their 523 Domestic Requirement Depots even at remote and inaccessible tribal habitats besides 130 Godown points, 300 Procurement points (Shandies) with large transport fleet. Girijan Co-Operative Corporation Ltd Andhra Pradesh has been procuring the minor forest produce from the Tribes and after the process, GCC selling them through off line and online mode.
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Name : Employee Training and Financial Performance: Mediating Effects of Perceived Service Quality and Customer Satisfaction
Author : Saba Jafar,Syed SohaibZubair*,Mukaram Ali Khan
Abstract :
The financial performance of an organization is a key indicator of organizational success. It is also important that employees should be equipped with relevant technical and updated knowledge and soft skills so they can provide an improved level of service quality. Employee training is a systematic way to improve employee performance or in other words service quality of a company. In a service- profit-oriented organization, service quality has a large impact on the profitability of an organization. This study aims to find the impact of employee training on the financial performance of banks. A conceptual framework is proposed to observe the linkage of employee training and financial performance of banks, while customer satisfaction and perceived service quality are being tested as mediating variables. The valid sample size was 287 and a random sampling technique is used. In order to test the model, covariance based structural equation modelling (SEM) has been used. Results revealed that all hypotheses have been accepted i.e. customer satisfaction and perceived service quality partially mediate the relation between employee training and financial performance of the organization.
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Name : Sustainable Entrepreneurship Orientation (SEO) Programme for B School Students from Pune
Author : Amruta Kirtane Despande,Dr. Natashaa Kaul
Abstract :
The aim of this research paper is to study and classify drivers of the sustainability orientation forstudents, enrolled in the entrepreneurship programme, of B schools at Pune anddetermine their relative value and validity for the student population.Primarily, two categories of driversderived from from literature: individual drivers and contextual drivers were included in the study. The study adopted a quantitative research approach based on a structured questionnaire and administered to 265 business school students from Pune region in Maharashtra to measure the significance of each driver which were the observed aspects of the latent variable, SEO. To analyze the data gathered, structural equation modelling was applied.The findings indicate that the two of drivers investigated here are interdependent and contextual factors, tend to be more significant in predicting SEO than individual drivers. This research contributes to the SEO literature and provides guidelines for B-schools to use in deciding the best methodsto enhance SEO in students. Understanding SEO is also important because, as set out in future Vision, it will affect the number and existence of sustainable projects and, ultimately, sustainability as the ultimate goal of India
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Name : Training Need Identification of Contract Employees of ESSAR Ports Limited
Author : Dr. Mehul G. Thakkar,Dr. Harshal G. Vashi,Dr. Rakesh J. Motiyani,Dr. Bhavin G. Patel
Abstract :
Contract Labor is one of the acute forms of unorganized labor in our country. Under this, the contractors hire people (contract labor) who do the work on the premises of the employer, known as the principal employer; but are not deemed to be the employees of the principal employer. For this reason, these contract employees are often the neglected entities when the organization thinks of sharpening the skills of the employees through training and development interventions. But, a progressive organization can’t continue to ignore the need of appropriate training to this category also. This Empirical Paper, utilizing the published theoretical literature and Survey (Communication) Approach of Descriptive Cross-sectional Research Design, highlights the training needs, preferred mode of training and such other issues of the contract employees.
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Name : A Review on Effect of Social Marketing during COVID – 19 in India
Author : Mr.Sudip Basu,Dr.Md.Razi Anwar,Dr.Indrajit Ghosal,Dr.Rituparna Ghosh
Abstract :
In the view of Philip Kotler, Nancy Lee, and Michael Rothschild (2006) “Social Marketing is a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviours that benefit society as well as the intended audience. Social Marketing does not work to exploit turnover or sales; rather the aim of Social Marketing campaigns is to change the activities in the society that will support the overall public of a country to use only competent lighting to preserve the energy or persuading more individuals to use seat belts. Our study is based on only India and this chapter explored how Social Marketing can bear a significant impact during COVID - 19 pandemic and with the help of various reviews we will catch out the positive and negative effects of Social Marketing in COVID – 19 in India.
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Name : Measuring International Tourists’ Satisfaction and Its Impact on Future Behavioral Intention using HOLSAT Model : An Empirical Assessment of Jodhpur and Jaisalmer City
Author : Arpit Saxena,Dr. Naveen Kumar Sharma
Abstract :
The advent of tourism as a significant socio-cultural and economic operation in many countries has changed the outlook to realizing its potential. Country and destination branding emerged as a marketing strategy to achieve various national goals worldwide, though developing countries were late to embrace it. Satisfied tourists transmit their positive experiences to others and tend to repeat their visits to the destination. This study seeks to assess international tourists' satisfaction visiting Jodhpur and Jaisalmer, two major tourist destinations of Rajasthan. The data was collected from 330 international tourists visiting these cities. Paired t-test was used to ascertain travel expectations and travel experience gap scores. The study revealed that international tourists were satisfied with most Jodhpur and Jaisalmer city's attributes representing the Rajasthan. The findings of this study can be used in planning and implementing tourism policies to develop Rajasthan as a better tourist destination by meeting the expectation of international tourists. From the theoretical point of view, HOLSAT is used for measuring tourist holiday satisfaction.
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Name : Antidote to Workplace Incivility: Insights from Information Technology Sector
Author : Prabhu G,Dr. Vijyendra Pandey
Abstract :
Past literature on the nature, antecedents and consequences, and intervention of workplace incivility (WI), although has been vast across the sectors and fields, the nursing field has comparatively caught significant attention of researchers. However, intervention studies, especially in the other major service sector areas of similar work nature such as Information Technology (IT), have been hardly addressed. Therefore, we explored the perspectives of IT employees to seek their insights into enhancing the understanding and effective dealing of workplace incivility. Semi-structured interviews were conducted among eighteen IT employees (N = 18, Males = 12, Females = 6) aged between 21 to 37 years (Mean = 27.72, SD = 4.21), working at various IT organisations in Bengaluru, Karnataka, a South Indian State. The conventional content analysis generated three broader themes representing suitable strategies for workplace incivility minimization. The major themes inlcude: Appointment of non-team member manager, Enforcing strict action plan, and Human Resource consultations and training. Further, a total of seven sub-themes emerged for these five major themes. Study findings have theoretical and managerial implications specific to the IT workplace and the service sector at large. Besides, results have been discussed from theoretical and managerial perspectives to indicate theoretical and managerial implications.
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Name : Role of Social Media in Retail Network Operations and Marketing to Enhance Satisfaction: An Analytical Approach
Author : Anis Ali,Dr. Namita Dixit,Dr. Meena Arora,Dr. Nermeen Ahmed Kamel Singer
Abstract :
Advanced innovations allow retail networks to put unique business strategies in motion in order to attract customers and achieve a competitive edge. Retail networks ought to be taken into account in order to design a model of specific service operations and communication strategies that can maximise loyalty through offering value to clients, open input from users via social networking. The purpose of this study is to show how the retail network leverages the opportunity to satisfy consumers along with actual service operations through social media review. The analysis states the intersection of: a company, service activities; and their effects by from social media review on consumer satisfaction scores. For respondents, a 5-point Likert scale was used to determine their degree of compliance with each argument.
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Name : Impact of Rank on Police Personnel’s Stress: A Comparative study of Police Personnels of Naxalite and non-naxalite region”
Author : Dr. Shikha Sindhu,Dr. Surya Rashmi Rawat,Dr. Natashaa Kaul
Abstract :
Police personnel experience a lot of stress. The sources of the stress range from professional sources, personal traits to situational factors. Given that the nature of work of the police personnel differs between different ranks of police personnel. The rank of the police personnel determines the roles and responsibilities of the individual. Also the job location and the category of rank would have an impact on the role of the personnel and thus be related to the stress experienced by the personnel. So, it is expected that the stress experienced by the personnel at different ranks is expected to be different.Also, in a country like India ,that faces Naxalite issues, policing in these sensitive areas can involve a separate set of duties and responsibilities.
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Name : Economic Update
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