Pacific B usiness R eview (International)

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF):8.603
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. B. P. Sharma
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Dr. Asha Galundia
(Circulation Manager)

Editorial Team

A Refereed Monthly International Journal of Management
June 2023


Name : Index
Download :

Name : Carbon Neutrality with Sustainable Supply Chain Project Management Framework for Affordable Access to Natural Gas in India
Author : Asim Prasad, Anita Kumar, Niti Nandini Chatnani
Abstract :
The Indian government has set a target of increasing the proportion of natural gas (NG) in India's primary energy consumption mix from 6% to 15% by 2030 in order to transition to a gas-based economy for climate change management, which is a step toward carbon neutrality by 2070. However, schedule and cost overruns in Natural Gas Supply Chain (NGSC) network projects and several taxes on NG hinder its accessibility at a reasonable price. These undermine India's progressive energy strategy and SDG 7 goals for universal access to clean, modern energy affordable access. This article proposes a Sustainable Supply Chain Project Management Framework (SSCPMF) for overcoming obstacles in Natural Gas Supply Chain (NGSC) network projects, as traditional project management (PM) models are unable to resolve complex, sensitive issues that contribute to time and cost overruns. In addition, the mediating role of tax reforms in accelerating India's shift to a gas-based economy is also examined.
In Html : Read More
Download :

Name : The impact of Aesthetic value and Price Sensitivity Value on CustomerPerceivedness of Luxury goods – A Systematic Literature Review
Author : Dr. Ritika Malik, Swati Luthra
Abstract :
Purpose- The purpose of the study is to highlight how customer perceives value ofthe luxury goods based on the aesthetics and price sensitivity.The time frame consideredforthe studyisfromyear2017–2021. Methodology- To conduct the systematic literature review articles from top journals were selected which were published including from ABDC, Web of Science and Scopus as available on portals like google scholar and other such online modes. The study was focused on the two constructs – Aesthetics and Price Sensitivity of luxury brands. Findings- Both the constructs selected for study - Aesthetics and Price Sensitivity of luxury brands are unidimensional in nature and were studied to understand that consumer perceives these two to contribute to the value of luxury brands as perceived by customers. Research Limitations- This study is confined to the time frame of year 2017 to 2021.
In Html : Read More
Download :

Name : An Empirical Study on ConsumerAttitude towards Web Advertising
Author : Pravin Chandra Singh, Avinash Kumar Singh, Vinod Pandey, Abhishek Kumar Pandey
Abstract :
This paper explores and investigates the belief factors and their influence on attitude towards web advertising among Indian consumers. A quantitative, non-experimental, and descriptive – analytic survey design was used and data were collected from national capital territory of Delhi. A total of 325 questionnaires were provided useable data which were analyzed through SPSS. The study indicates that 'Good for economy' belief factor is the strongest predictor of consumer attitude towards web advertising while 'Materialism' is the weakest predictor. Out of the eight belief factors only five belief factors (product information, falsity/no sense, hedonic/pleasure, good for economy and materialism) have significant relationship with consumer attitude towards web advertising while rest of the three belief factors (social role / image, irritation, and value corruption) do not show any relationship. This study primarily focuses on the banner form of web advertisement and based on the work of (wolin et al., 2002) with one more dimension thus, this study will enrich the body of knowledge on web advertising by investigating one more dimension.
In Html : Read More
Download :

Name : A Study to Determine the Work Life Balance and Job Satisfaction of Women Doctors in Delhi
Author : Pushpa Kumari, Dr. Radha Raghuramapatruni
Abstract :
The struggle that women doctor's experience at work adds to their mental or emotional stress. Stress increases as work hours increase. Their choice in the domain of life is challenging due to their occupation, marital status, and children. They must deal with a variety of difficulties, tasks, and difficulties in both their personal and professional lives. They should be able to maintain the right balance between their personal and professional lives. The primary goal of this article is to examine the work-life balance and job satisfaction of female doctors. Women doctors face additional obligations at home as well as more problems and duties at work. They don't get enough rest and relaxation, which makes them exhausted and leads to health problems.
In Html : Read More
Download :

Name : Employment Opportunities and Skill Development under Atmanirbhar Bharat Abhiyaan
Author : Dr. Abhishek Chowdhary, Amit Kumar, Dr. Satya Prakash Pandey
Abstract :
Modern technology is growing at a breakneck pace, with new advancements arriving on a daily basis and altering established work practices. Due to constant process innovation and development, businesses have had to change and adopt new business models, creating a skill gap in which employees' talents do not match the skills expected by employers. On this ground, this paper traces the various programmes under Self-reliant India (Atmanirbhar Bharat Abhiyaan) initiative launched on 12 May 2020 by the prime minister. The study utilized exploratory data analysis (EDA) to examine the effects of the Atmanirbhar Bharat Abhiyaan on skill development, per capita income, and employment rates as event analysis was unreliable due to a lack of data before and after 2020. The study's findings showed that Atmanirbhar Bharat Abhiyaan helped increase skill development, per capita income, and employment rates. The effect was noticeable even after the initial shock of the COVID-19 outbreak. The study recommends that the only option for the Indian young to stay relevant in the ever-changing business landscape is for them to re-skill and up-skill. Many industries are seeing an increase in the need for trained workers. Our young workforce can transform present challenges into opportunities and become strong pillars of 'Atmanirbhar Bharat.'
In Html : Read More
Download :

Name : Review of Studies on Service Quality in Public Utilities: AConstruct Operationalization Approach
Author : Vivek Kumar, R. S. Rai, Jonarden Koner
Abstract :
Service quality dimensions differ substantially across public-sector and private-sector enterprises. The quality of water provision takes a hard hit as quality monitoring is easy in competitive setups yet challenging in monopolistic arrangements. The construct of service quality has been extensively explored in organizations across competitive markets, yet an Indian perspective; often entails a focus on monopolistic market structures and mechanisms. The World Bank report on infrastructure for development enlists the significant challenges in the water sector as involving the gross lack of competitors, lack of incentives for individuals and organizations responsible for managing the provision of services, and respective lack of involvement of customers (citizens) in the processes of planning, delivery, and regulation of the water provision in a qualitative manner.
In Html : Read More
Download :

Name : Brand Positioning and Its Impact on ConsumerBehaviorwith respect to OTC Drugs
Author : Anurinder Kaur, Dr. Anil Chandhok, Dr. Saurabh Kumar Banerjee
Abstract :
The current study attempts to study brand positioning and its impact on Consumer behavior in the pharmaceutical sector in context to OTC drugs. The paper used a systematic review approach and investigated in depth study of 200 papers published from 2000 to 2021 using PubMed, Scopus, and Web of sciences, Springer, Science direct and Emerald databases. Screening of articles was done based on keywords, and then inclusion and exclusion criteria were performed to extract 45 papers which were read in full
In Html : Read More
Download :

Name : Recommendations Regarding Improvement of Well-Being Levels of Healthcare Professionals in the COVID-19 Pandemic Process: ACase of Turkey
Author : Muhammet Çankaya
Abstract :
The aim of this study was that develop solutions to improve the wellbeing of health workers during the COVID-19 pandemic. In the study, were taken the opinions of the citizens, the employees of the institutions, the responsibilities of the institutions and the state during the COVID-19 process. Also interviews with expert psychologists (industrial psychologists) were conducted to develop solutions for improving health care professionals' well-being levels, based on the opinions of health care professionals and the study's findings. Healthcare professionals stated that the biggest responsibility that falls on the citizens is to heed the warnings and not to leave their homes unless it is absolutely necessary.
In Html : Read More
Download :

Name : Process Re-Engineering -: AStudy of Managing and Optimizing Petroleum Products Terminal
Author : Nilesh Pendharkar, Sudhir Yadav, Sonal Yadav, Pramod Paliwal
Abstract :
Oil Marketing Companies (OMCs)ensure efficient supply chain management to deliver petroleum products to retail outlets in time and at an optimized cost. Terminals are an essential component in the supply chain and distribution network of petroleum products for retail outlets and consumers of petroleum products. These terminals have large capacities to store products distributed using trucks, railway wagons, or barges. Optimizing operations of the terminal leads to reducing the operational cost of OMCs.
In Html : Read More
Download :

Name : Assessing the Impact of Pradhan Mantri Fasal Bima Yojana (PMFBY) on Farmers of Tribal Area of Southern Rajasthan
Author : Dr. Devendra Shrimali, Dr. Khushbu Agarwal, Debendra Nath Dash
Abstract :
In 2016 the government launched the crop insurance scheme, Pradhan Mantri Fasal Bima Yojana (PMFBY) to protect farmers from agricultural losses due to various reasons such as wide spread natural disasters, excessive rainfall, hail-storm and attack of insects, diseases etc. While the PMFBY has improved upon its predecessors, it faces structural, logistical and financial obstacles. Due to its extensive coverage and the creativeness of its designs, PMFBY stands out when compared to earlier crop insurance plans.
In Html : Read More
Download :

Name : International Joint Business: Problems and Prospects in choosing of Organizational Model (Case of Ukraine and India)
Author : Parkhomenko Nataliia
Abstract :
The purpose of research is to analyze the organizational models of joint international business (case of Ukraine and India) to justify the choice of organizational forms of managing. The article is devoted to the comparison of organizational support of international business cooperation, such as contract manufacturing, joint venture, concern, conglomerate, corporation, strategic alliance, international network structures, networking, outsourcing, etc. The study is based on primary and secondary sources of information, namely the State Statistics Service of Ukraine, the Ministry of Trade and Industry of India, the Ministry of Economy, Trade and Agriculture of Ukraine, reports of international organizations, scientific publications of experts, and official websites of Ukrainian and Indian companies.The paper uses general and special research methods, namely systematization, analysis and synthesis, induction and deduction, comparison, generalization, matrix method, statistical analysis and more.
In Html : Read More
Download :

Name : An Analysis of Work-Life Balance in the Healthcare Industry
Author : Devinder Singh Hooda, Dr. Jasbir Singh, Abhijit Ashok Patil, Sohaib Alam
Abstract :
Both business practices and scholarly study have significant effects on work-life balance. According to the research, work-life balance is an important issue which affects well-being because the family and profession both are need to keep on priority for most of the persons. Any conflict amongst the responsibilities of work and family life has a detrimental effect on the welfare of the employee. The key aim of this paper is to examine the effects on work-life balance as it can be understood that the impact of family work conflict and work-family conflict on the health of persons employed in the healthcare sector. Levels of family's happiness and well-being has measured by using psychological distress and work satisfaction.
In Html : Read More
Download :

Name : Editors note
Download :