Brand image could be described as the way in which a particular brand is positioned in the market and how consumers perceive its products and services. As publicity is a practice to convince the consumers to take purchase decisions, they create an emotional impact in their minds. The present study evaluates the effect of various emotions embedded in the advertisements on formation/alteration of brand image of select commercial banks in India. The brand images of the selected banks were evaluated before and after showing these ads and differences thereafter in brand image were evaluated. The results of the study signify that the advertisements embedded with emotions alter the images of the three banks under the study. The results also indicate that different dominant emotions have different effects of the brand images of these commercial banks. The implications of such findings would help the banking and advertisement companies design their message effectively to attract their target audience.

About 40 million consumers purchased products and services online this year and with better infrastructure in terms of logistics, broadband and internet-ready devices, the number is expected to grow to 65 million by the end of 2015. Improved accessibility to the internet and world wide web have made it easier and cheaper for businesses and consumers to interact and conduct commercial transactions electronically as compared the traditional approach of visiting retail stores. Primary data has been collected from respondents engaging in online purchases on 31 parameters which were then reduced to a fewer number of factors through factor analysis. This research offers insights into the linkage between e-shopping and customers' decisions to shop or not shop online. This information can help online marketers and retailers develop appropriate market strategies, design and implement technological initiatives and take the right decisions to retain current customers and attract new customers. If online marketers and retailers can better understand their customers, they can improve their product and service offerings and strengthen their competitive advantage. An E-M Online Shopping Adoption Model is tested and validated by significantly relating the factors affecting online shopping adoption.

MGNREGA is an Act known as Mahatma Gandhi National Rural Employment Guarantee Act. The Indian Parliament passed MGNREGA in August 2005, which provides for a minimum of 100 days of guaranteed employment to every rural household. MGNREGA has placed a judicially enforceable obligation on the state to provide unskilled, manual work within 15 days of a person making an application, within a radius of 5 kms from the applicant's residence. Failing this, the state government is bound to provide an unemployment allowance. Under the provisions of the Act, workers are entitled to a statutory minimum wage for their labour, to be paid within seven days after the work is done. This research aims to study the work demanded and work provided pattern under MGNREGA in 36 villages of Malpur block of Gujarat. The study helps understand the on ground scenario and association of work demanded by village households and work provided to them by the Gram Panchayat (governing body of village). The analysis of the data indicates that there is a significant positive relationship between work demanded and work provided to the households of villages under study. The core results achieved as an outcome of the study could be useful to create awareness programs so that maximum number of households can get the knowhow of this welfare Act.

The talent management is one of the primary management tools in 21st century human assets management. This paper studied the strategies and practices of talent management and their impact on employee retention and effectiveness of its execution at Kesoram Cement (Telangana). The prime focus of this study has to analysis the talent management initiative taken by the HR professional and find out the effectiveness of such initiatives as well as the satisfaction level of the employees. Simple percentage analysis, Chi squire test was used for evaluation. The study revealed that age of employees is independent from satisfaction but experience of employees does affect the satisfaction with the practices of talent management.

At the time of India’s Independence, the most crucial issue was that of development. The conception of both economists and policy makers regarding the role of agriculture and industry in economic development has undergone an important evolution. Now, both are regarded as an active and co-equal partners in the process of economic development. With the passage of time, India’s agriculture has been transformed from subsistence level to commercial level. India’s rich agricultural base has potential to add significant value to the food processing sector. Food Processing Industries are given high priority in India because of their great linkages in the development of many interrelated variables. The significance of food industries lies in the fact that they create employment opportunities, mobilize investible resources from rural sector, promote agricultural production, make use of local resources, add value to the farm products, improve quality, achieve efficient marketing, combat rural-urban migration and promote industrialization in an agricultural economy. The availability of raw material, changing life style and relaxation in regulatory policies is fuelling the growth of this sector. Food processing industry is widely recognized as a “Sunrise Industry” in India having huge potential for uplifting agricultural economy. In this paper, an attempt has been made to bring out developmental experience of India in relation to the food processing industry.The objective of this paper is to analyze the contribution of FPI sector in the GDP of India. The inflow of FDI in the food processing industry for the year 2000-01 to 2013-14 and export competitiveness of FPI sector for the year 2006-07 to 2012-13 has also been analyzed. In the end, the paper suggests some policy measures to enhance the global competiveness of Indian food industry, to facilitate exports and to increase the inflows of FDI to develop India as a food processing hub and link it to the global production network.

Despite a wide range of reform initiatives in agricultural extension in India from last decades, the coverage, access, and quality of information provided to marginalized and poor farmers is uneven. This paper aims to ascertain why farmers are not accessing information in general or about schemes and where information gaps exist, for effective and efficient marketing (selling and channel selection). Using information provision and awareness as the basis for analysis, the paper reviews some of the major agricultural extension programs in Kashmir by considering their ability to provide information and facilitate information sharing for availing schemes. Further the study evaluates the awareness of central and state schemes and frequency of participation by growers. The study uses both primary and secondary data for frequency and percentage analysis. Hence from results of this analysis, opportunities are identified for increasing extension services' awareness in reaching smallholder farmers for the utilization of various schemes. The findings highlighted the role of various unsorted marketing activities that should be taken in to consideration and explores the use, access and awareness of various schemes and programmes. Findings also showed that deficit awareness leads to decrease in utilization. The study came up with suggestions about the awareness through selection of proper source of media according to the use of targeted population.

In the present competitive economy banking sector has been facing dynamic challenges in concerning both customer base and performance. The indispensable competitive strategic role of this sector is vital one in managing the customers. Providing service quality is highly significant function of service industry in today's competitive environment. Service quality is the excellent strategy and plays a key role in service sector in general and banking sector in particular to satisfy the customers' needs and retain them. The present study aims at assessing the service quality, that delivered by the banks in rural areas, using SERVQUAL model.

The article studies the behavior of idiosyncratic volatility on the Indian stock market. The Idiosyncratic volatility is the volatility of the specific firm's stock price. We test the effects of the firm specific volatility on the volatility of specific industries index and then test the effects of this volatility of these industries index on the Indian stock market. The data is collected from Bombay Stock Exchange. We analyze the stationary of the stock market volatility through Augmented Dicky-Fuller unit root test and followed by GARCH model to discover the persistence in the stock market volatility. Firstly, we find the plausible effects of the idiosyncratic volatility on the volatility of the specific industries index. Second, we find the effects of these industries index volatility on the overall Indian stock market.

Environmental changes are remodelling the approach with which organizations create value and conduct business. These changes have initialised the urgency of creating a scenario where the organizations will be in a position to create and sustain difference in their capabilities and functions over and above their competitors. Consequence of this ongoing challenge is particularly compelling HR function to step up their capabilities for adding value so that the only non-imitable resource of the organizations, namely, capabilities of employees can be identified and utilized as a source of differentiator. Though till now the process of inculcating a set of competencies by HR function has been initialized but has not been fully implemented due to lack of awareness on the part of the organisation about the benefits derived from such competencies. This necessitates the need for identification of the set of competencies required for HR function and inducting them into the practices and policies of HR. The present study, therefore, is an attempt to explore different kinds of competencies which will craft HR not only as a source of competitive advantage for the organizations but also as a core competent component of the organization. The study also suggests that HR should take a leading role in implementing competencies suitable for the business to attain its ultimate objectives.

Tourism is a key sector earning foreign exchange for Indian economy and contributing significantly to GDP. It is working as a harbinger of 'more inclusive growth' in India by promoting other industries inside the economy through backward and forward linkages and generating employment in various sectors such as hospitality, travel, and entertainment. Moreover, it is fulfilling long-lasting socio-economic objectives of Indian economy by integrating the people at national level and creating international sensitivity. Given the role of travel & tourism sector in 'inclusive growth', the Indian government has taken varied initiatives for stimulating domestic and international investments in this sector. Considering this, the present paper aims to illustrate the present status and contribution of Foreign Direct Investment (FDI) in facilitating tourism in India, pinpoint the challenges of tourism in India, and highlight the issues that deserve attention of policy makers for achieving inclusive growth through tourism sector.