Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With THOMSON REUTERS(ESCI)
ISSN: 0974-438X
Imapct factor (SJIF): 6.56
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Ms. Asha Galundia
(Circulation Manager)

Editorial Team

Mr. Ramesh Modi

A Refereed Monthly International Journal of Management
May 2020



Name : Index
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Name : Employability Skills: Pre-Requisites for an Engineering Graduates
Author : Harshal G. Vashi, Dr. Trupti S. Almoula
Abstract :
Indian economy is striving for continuing its growth but on the other hand it is facing the problem of skill shortage. Very few researchers have done work to identify the demand of Indian employers in terms of skills. This study has tried to answer some questions i.e. (i) Indian employers are demanding for which skills, while they are recruiting fresh engineering graduates? (ii) What is the satisfaction level of Indian employers with the skills of fresh engineering graduates? Which skills need to be imparted in engineering graduates by engineering institutes during their study? (iii) After carried out the study, result shows that, Indian employers are not satisfied with the skills of engineering graduates. Study also reveals that employers in India are putting more emphasize on technical skills and human skills than conceptual skills. Findings of this study also suggest that engineering institutes of India needs to (i) work hard for enhancing employability skills of engineering graduates, (ii) put more emphasize on soft skills development in engineering graduates, and (iii) rethink about the teaching-learning and assessment process as well as syllabus reforms as per the requirement of industries.
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Name : Covid’19 on Corporate Leadership Behavior towards Workforce Safety and Business Objectives
Author : Dr. RAHUL. P
Abstract :
The overview of the study is to understand leadership behavior in handling pandemic and its reaction towards workforce and in dealing with business objectives. Corporate leadership behavior in handling catastrophe is an exceptional task. Literatures have been discussed on various theories and styles of leadership that suit different circumstances based on the operational environment. The primary data was collected from Founders, CxO and Executive Leadership in the corporate sector to ascertain the behavior of leader’s under different variable clusters which embark employee safety, financial/economic decisions and business objectives. The study revealed the corporate leadership has countered positively in handling their workforce and business during pandemic-COVID19.
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Name : Impact of Corporate Governance Disclosure Practices on Corporate Profitability: A Case Study of IT Sector Companies
Author : Dr. Meenu Maheshwari, Ms. Sapna Meena
Abstract :
In today’s era Corporate Governance is getting important place in the corporate world because legal authorities, government of the country regulates the company in various ways to protect the interest of stakeholders and to fair development of the society. Various researches assume that the performance of the company is depends on Corporate Governance practices of the company.
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Name : Analysis of the Most Significant Operational Parameter that Determines the Productivity of Indian Manufacturing Organizations
Author : Dr. Krishnakant Dave, Mrs. Shrutika Patil
Abstract :
Manufacturing aims to contribute 25 percent to the share of India’s GDP by 2020. India plans to be a technology driven manufacturing hub with many multi- national companies starting to set up the infrastructure for manufacturing. The Government of India has forwarded a supporting hand by implementing various initiatives. In the year of 2019 the government has permitted foreign direct investments of 100 percent in the sector of contract manufacturing.
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Name : Spirituality Leads to Quality of Life: A Conceptual Study
Author : Ajit Singh Negi
Abstract :
Aim: The main purpose of this article is to examine the views of different researchers on spirituality and religion and draw a conceptual model which throws light on the true “innerself” Subject and methods: In the realm of previous literature on spirituality the main theme are connection with self, others and higher self has emerged as the main theme. This connection will further cultivate love, faith and hope among people.
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Name : Role of Project Manager’s Competencies towards Project Success: An Empirical Evidence from Public Art and Construction Industry of Pakistan
Author : Romana Yasmin Khan, JianJun Huang, Moazam Abas, Zafar Iqbal
Abstract :
This study aims to investigate the role of project manager’s competencies towards success of construction project, because the project manager is the one who drives the projects through thick and thin. The study is quantitative in its essence, and an adapted questionnaire is used for data collection. The primary responses were collected to represent the actual scenario regarding examination of project managers’ competencies on project success
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Name : Analysis of Return on Investments – A Special Study on Apple Industry of Jammu & Kashmir
Author : Dr. Imran ul Amin, Dr. Anisa Jan
Abstract :
Purpose- The purpose of this paper is to analyze the cultivation costs and returns from the apple orchards owning to various sources of marketing/selling undertaken by apple growers in Jammu & Kashmir. Design/methodology/approach- The study was carried out in apple producing districts of Jammu and Kashmir by selecting respondents through multi-stage sampling design. Various financing/credit sources as well as marketing channels were evaluated and opinions of peasants related to input/cultivation costs and returns from the marketing of fruit were evaluated by using mean and percentile methods.
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Name : Impact of Digital Marketing in Promoting Student Enrolment Ratio in Private Universities: Changing Patterns of Higher Education Marketing
Author : Dr.IndrajitGhosal, Bikram Prasad, Dr. KulvinderKaur
Abstract :
The Gross Enrolment Ratio(GER) in higher education is a positive indicator for the development of any nation. The study investigated various perceived factors affecting the enrolment system adopted by the private universities. The perceived factors has been analysed through the extraction of weight vectors orthogonallyand then compared with demographic categorizations. The perceived factors extracted are third party portal and online counselling,Social media marketing,Website content and search engine optimisation,Advertisements in video portals,Advertisements in print media and admission campaigns.
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Name : The Effect of Nostalgia Proneness, Brand Image and Brand Trust on Purchase Intention and Brand Loyalty in Retro Marketing Applications
Author : Mustafa SOBA,Özlem TAŞTEPE
Abstract :
With developing and changing marketing insights there are also changes in consumer behavior. Many different marketing strategies have been developed along with the changes and the sense of longing for the past has been used in marketing. The main aim of the research is to determine the direct and indirect effects of brand image, brand trust and nostalgia trend on brand loyalty and purchase intention under the title of retro marketing applications
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Name : A Study of Effects of Relationship Marketing Strategies on Customer Satisfaction: Public and Private Sector Banks in India
Author : Dr. Rupali Madan, Dr.Rachna Agrawal
Abstract :
The business challenge for banks is to retain customers. If they are satisfied, banks can move towards extension of its customers’ base and survival for long-term. In this regard, banks must have reliable bond with customers so that they can be connected for a long run. Banks have to follow different strategies to achieve their retention targets and increase in the existing numbers. Relationship marketing is a technique by which banks can make the relationship with customers by giving them better services, wishing them in their special occasions, etc. In this way, customers feel related themselves with banks.
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Name : The Assessment of a Risk Management Implementation in Saudi Construction Industry
Author : Mohammad Malhan Abnbsayes, Dr. Abdul Hafiz Jones
Abstract :
This study shows how an organizational and external environmental factor contributes to construction project failures within the Kingdom of Saudi Arabia. A 45-Item Questionnaire was distributed to 68 contractors, surveyors, and construction project managers in KSA. A principal component analysis was performed which produced five factors measuring the contribution of organizational and external environmental factors to the failure of construction projects in KSA. Questions related to competitive threats, company health, and productivity and infrastructure inadequate tools represented the highest commonalities scores of .81, .78, and .79. The findings indicate an existing contribution of organizational and external environmental factors in project failures in the KSA construction industry.
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Name : Does Financial Liberalization affect Credit allocation to Private and Public Sector in Pakistan?
Author : Isbah Naim, Kaneez Fatima, Jamil Ahmed, Abdul Naeem Khan
Abstract :
Financial liberalization is considered as an important pre-requist for economic growth and development of an economy. Theories suggest that it is one basic requirement for an efficient allocation of capital. This is achieved when liberalizing allow markets to function freely and set a suitable market adjusted interest rate which then stimulate saved funds, cash holdings and less productive self-investments to freely position themselves hence facilitating financial intermediation inclusively. This study aims to investigate the impact of Financial Liberalization on the credit allocation to the private and public sectors in Pakistan.
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Name : Mergers and Acquisitions (M&A) in Selected States of Gulf Cooperation Council (GCC)
Author : Farhan Ahmed, Sahabia Kanwal, Sajid Hussain Mirani
Abstract :
This study seeks to provide comprehensive, comparative and contemporary information on selected states of the Gulf Cooperation Council; it was formed in 1981 to promote the development of infrastructure and economy of Arab countries. Firms from emerging and pre-emerging markets have been dominating the developed countries since 2003 at an annual rate of 27 percent. Even though the selected countries share a common heritage, and similar economy but they have different contributions to M&A. The market of United Arab Emirates is very much active then, Egypt and Kuwait.
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Name : Editorial
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