Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With Web of Science(ESCI)
ISSN: 0974-438X
Impact factor (SJIF): 6.56
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Ms. Asha Galundia
(Circulation Manager)

Editorial Team

Mr. Ramesh Modi

A Refereed Monthly International Journal of Management
November 2020



Name : Index
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Name : A System Dynamic Approach to Mitigate Problems of Women Entrepreneurship in India
Author : Dr. SONALI SRIVASTAVA
Abstract :
An Indian women entrepreneur plays a significant role in the economic development of the society. Women are the vital part of the society that helps in the overall growth of the economy. The present research helps to understand the problems and barriers faced by the women entrepreneurs in the society. The study helps to overcome and mitigate the particular barriers to sustain the women entrepreneurs for the long run. The secondary Method is used to collect the data. The system dynamic approach was adopted to examine the various positive and negative relationships among factors for the women entrepreneurs. The research helps to mitigate the social, economic, market, financial vulnerabilities from the economy and helps in the capacity building of the women entrepreneurs for the longer period.
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Name : Financing Preferences of Micro, Small and Medium Enterprises –Does Pecking Order Theory Explain?
Author : Vibhuti Mittal, Dr.T. V. Raman
Abstract :
Determining financial structure of Micro, Small and Medium Enterprises (MSMEs) is a complex task. The owners and managers either procure their own funds or avail credit in order to inject money into their businesses. This study intends to evaluate financing preferences of the small firm owners; also it aims to explore the financing behaviour of enterprises with respect to pecking order theory. The relationship between financing preferences and other independent variables such as education of the firm owner, gender of the firm owner and type of establishment ownership has been evaluated in the study.
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Name : Analyse Impact and Prediction of Trend of Covid-19 in India
Author : Dr. Asha Sharma
Abstract :
The coronavirus COVID-19 is affecting 212 countries and territories around the world. COVID-19 is a strange but dangerous virus. It has spread like an epidemic overall at the global level. For this purpose, it is tried to find out whether COVID-19 has equally effected all the countries. The facts of Top 10 highly affected countries by epidemic coronavirus and facts of India is considered for study purposes. To test the hypothesis the statistical techniques correlation is used to measure it. For result verification purposes and finding model fitness, an artificial neural network technique is used.
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Name : Post COVID Revival Strategies for Indian Aviation Sector: An Empirical Study
Author : (CMA)Dr. (Mrs.) Meenu Maheshwari, Dr.Shobhna Goyal (Corresponding Author)
Abstract :
Impact of COVID 19 has been devastating on each and every sector of the global economy in general and Indian economy in particular. Even the most flourished economies across the globe has put in place restrictions like lockdowns, confinements etc. in order to contain virus spread and control the fatalities. One of the hardest hit sector of Indian economy is the aviation sector as there was no choice other than indefinite suspension of air passenger’s traffic at the domestic and international level. Travel ban however, is temporary and has reduced the mobility in short run but it will have a permanent affect in the end as many may lose their jobs forever.
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Name : An Analysis of Digital Financial Literacy among College Students
Author : Dr. Amit A Rajdev, Ms. Tejal Modhvadiya, Ms. Payal Sudra,
Abstract :
The present research work analyzed the level of digital financial literacy of graduate and post graduate students of Saurashtra region. The objective of research was to study the relationship between demographic variables and level of digital financial literacy. It was also aimed at exploring the relationship between digital financial literacy and use of digital financial services. Digital Financial Literacy was measured using three dimensions: knowledge of digital financial products and services, awareness of digital financial risk and its control and knowledge of consumer rights and redress procedures.
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Name : Sources of Information used by Equity Investors: A Study of Punjab
Author : Dr. Jaspreet Kaur
Abstract :
Retail equity investors seek guidance from various sources of information to manage their investment and to meet their own and their families’ goals. The investors rely on advice of these sources of information for investment and expect that advice to be given in their best interest. . The study has been done to investigate the various sources of information used by equity investors and to check whether there is any significant difference in the opinion equity investors across their demographics regarding the various sources of information used by them.
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Name : Retail in the era of 4th Industrial transformation- An Strategic change on HR Role creating new Conceptual Framework
Author : Dr. (h.c) D M Arvind Mallik, Ms.Arpitha Patel S
Abstract :
In the face of devlopments in the economic world, busines should make improvements to their activities and focuses on developing a stratgeu that matches with state-of-the-art competitive trends and business-to-business value environments, taking into account Industry 4.0 's evolving climate and the unique perspective of how industrial forces influence the retail business landscape. As industry 4.0 transforms and reshapes manufacturing and logistics. Due to technological change that comes along with forth industrial framework, restructuring of companies has led to a reframing of market structures and activities, such as the value of partners and supply chain partnerships cooperating in an increasingly competitive environment.
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Name : The Role of Unethical Behavior in the Relationship between Transformational Leadership and Burnout
Author : Ömer Turunç, Ph.D., Melih Altay, Ph.D.
Abstract :
The aim of this study is to examine the effects of both transformational leadership and ethical behavior on burnout. Chosen by the convenience sampling method data were collected from health workers in Turkey. The data were analyzed using exploratory factor analysis, a multiple regression model and SOBEL Test. Findings revealed that transformational leadership perception has significant and negative effect on both burnout and unethical behavior. Besides, it was determined that unethical behavior has significant and positive effect on burnout.
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Name : A Comparative Study of Performance Appraisal System of Public and Private Sector Banks in India
Author : Dr R K Tailor, Mr. Abhishek N, Dr. Parameshwar
Abstract :
Performance appraisal system is an important tool of evaluating physical and mental health of each employee. It informs to the management that the employee is engaged in their assigned task or facing any problem during their office hours. There are many tools and techniques of assessing the performance of the employees at workplace but, selection of proper method is also a big problem of them. The proper evaluation system may inform the management about the factors affecting performance of the employees.
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Name : Fundamental Analysis Using One Way Anova - A Study on Selected FMCG Companies in India
Author : DR. SOMNATH DAS
Abstract :
In which company to invest or purchase shares is an important question for every investor. Fundamental analysis can help such investor to select company/s to invest. In this study our focus is on FMCG sector. For analysis seven leading FMCG companies have been selected. Such companies are Britannia, Dabur, Godrej, HUL, ITC, Marico and Nestle. Different profitability ratios like Net Profit Margin, Total Assets Turnover Ratio, Operating Profit Margin, Earnings per share, Dividend per share, Dividend Pay-out ratio, Return on Capital Employed, Return on Equity have been used in this study. Du Pont 5 points analysis is being used to calculate ROE for measuring joint effect of ratios.
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Name : The Impact of Classical Conditioning on Consumer Behavior- The Case of Kinder Joy
Author : Dr. Ritika Gauba
Abstract :
Kinder Joy was launched in India in 2008 and within a decade it became one of the highest selling chocolate of India. This success was at a time when all the other chocolate bars, existing since decades, were still battling for their share in the market. This triumph of Kinder becomes even more intriguing to explore, considering the target market of Kinder Joy is only children within the age group of 4 to 12 years, while all the other bars were mostly mass products. Was this success because of the taste of the semi solid chocolate or was it because of their impeccable understanding of consumer’s behavior.
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Name : Service Quality in the Public sector HEIs of Pakistan; A Students’ Perspective
Author : Umme Kulsoom Rizvi, Sana Akhter, Khurram Ali Mubasher, Agha Amad Nabi
Abstract :
Pakistan has been in the phase of learning about quality in its HEIs. The Higher Education Commission (HEC) has formalized a quality assurance body to introduce the mechanism of quality is higher education. The universities have been given certain standards to meet the quality of processes as maintained internationally, yet the deep-rooted understanding of quality in Higher Education still needs a lot of attention from higher management of these HEIs. While the private sector universities are investing heavily to advance their quality in order to attract enrollments, the majority of students still opt for public sector universities due to the availability of choice of disciplines and modest fee structure.
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Name : Financial Performance Appraisal of Indian Banks: A Comparative Study of BOB and HDFC Bank
Author : Shikha Agrawal, Prof. R. S. Meena
Abstract :
Banks are the lifeline of any economy. They play pivotal role in the growth and development of a nation. Large number of reforms has been introduced from time to time in Indian banking sector by central bank of India. New technologies like ATM, NEFT, RTGS etc has been introduced in Indian banking system to improve quality of banking services, customer satisfaction and their overall performance. There are number of other factors which have influence over the performance of the banks. Few of them are government reforms, growth rate of nation, introduction of new technology, inflation etc. Indian banking sector is mainly classified into public sector, private sector and foreign bank.
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Name : Quantifying the Association between Carbon Footprints and Financial Performance of Indian Firms
Author : Poonam Kumari, Dr. Sanjay Kumar Patel
Abstract :
The intensifying pressure of climate change, excessive exploitation of natural resources, destruction of ecosystem and rising of global warming due to carbon element has grab attention of not only government, but also of companies. The purpose of the study is to examines the effect of carbon emissions on corporate financial performance indicators (ROE, ROA, ROIC and ROS) of 41 Indian CDP companies for 2018 fiscal year. The present study used multiple regression analysis to find the association between carbon emissions intensity of CDP companies and financial performance indicators. The results of the study indicate that the companies which focus on the carbon emissions reduction and green investment are more able to manage its financial performance.
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Name : Role of Emotional Intelligence in Determining Organizational Citizenship Behavior and Employee Performance: Special Reference to Banking Employees of the Rajasthan Region
Author : Dr. Richa Chauhan, Dr. Nidhi Maheshwari
Abstract :
This study will cover the impact of Emotional Intelligence (EI) on organizational citizenship behavior (OCB) occupational performance. The study will add knowledge to existing literature regarding EI, OCB, and occupational performance and also identify the incredible role of Emotional Intelligence at the workplace and how organizational citizenship behavior affects occupant’s performance. The study examined the impact of Emotional Intelligence on OCB and occupational performance. Data was collected through a questionnaire with 339 respondents. The sample size was determined using Cocharan’s formula. Emotions, if exhibited intelligently, are very constructive and play an essential role in success.
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Name : Editorial
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