Pacific B usiness R eview I nternational

A Refereed Monthly International Journal of Management Indexed With THOMSON REUTERS(ESCI)
ISSN: 0974-438X
Imapct factor (SJIF): 6.56
RNI No.:RAJENG/2016/70346
Postal Reg. No.: RJ/UD/29-136/2017-2019
Editorial Board

Prof. Mahima Birla
(Editor in Chief)

Dr. Khushbu Agarwal
(Editor)

Ms. Asha Galundia
(Circulation Manager)

Editorial Team

Mr. Ramesh Modi

A Refereed Monthly International Journal of Management
January 2019

Name : Index
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Name : OMNI-CHANNEL E-TAILING: DYNAMICS OF CONSUMER PURCHASE DECISION BEHAVIOUR
Author : Mugeshkannan Reguraman, Ganapathy Subbiah
Abstract :
Consider the dynamics of Omni-channel e-tailing in Chennai, in particular, present and contrast the purchase decision behaviour being pursued by the IT professionals. The purpose of this study is to understand the consumers’ purchase decision behaviour on Omni-channel e-tailing. Questionnaire method and non-probability Convenience sampling were used to collect data from 700 IT professionals and structural equation modelling was used to test the hypothesis. The results provided evidence that offers and operation quality, convenience, product quality and service quality significantly affect consumers’ purchase intention on Omni-channel e-tailing. The availability of 4G network and due to penetration of Smartphone, the form of new mobile technology is in great demand. This paper provides an exclusive view point concerning the consumers’ purchase decision behaviour on Omni-channel e-tailing.
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Name : A Model of Factors Affecting Adoptions of Mobile Services in India
Author : Sorabh Puri, R.S. Rai, Karunesh Saxena
Abstract :
Fast-paced economic development, ever-growing population, rises in per capita income, better and cheaper communicating connectivity had made India a highly competitive market for telecom companies. Technological development and government policies have made it possible to avail mobile services in far flung regions, particularly in rural locations of the nation. In light to the largely used mobile services across the nation, the present study aims to understand and analyze the factors impacting on the adoption of mobile services in India with respect to the well-known framework of Technology Acceptance Model (TAM) for understanding the external influencing for mobile voice services and data usage on the basis of perception of ease of use and perceived usefulness is discussed. A survey analysis was conducted among 500 customers from Delhi NCR who have been associated with the selected telecom companies for more than the period of 5 year. Using regression analysis, it was found that there was much ease in using data services while for voice calling service the customers found it simply useful. However there was a negative influence of the attitude of customers with respect to the services provided by the telecom companies.
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Name : Performance Evaluation of Dairy Sector in Odisha: An Empirical Study of OMFED
Author : Dr. Prabina Kumar Padhi
Abstract :
In Indian context dairy sector occupies an imperative character in the country's economic development. It provides quality milk and milk products to people in both urban and rural areas. With a view to keeping pace with the country's increasing demand for milk and milk products, the industry has been growing rapidly. The industry is extended from the milk producers in the rural areas to the consumers in the urban areas all the way through performing various interim processes similar to collection, chilling, transportation, pasteurization, distribution etc. India is witnessing winds of transform as of better milk availability, a changeover to market economy, the performance dairy sector in the country shows encouraging trends, in terms of milk production, per capita availability of milk, sources of milk production, as also accessibility of Milk. The growth of Diary activities in the State plays as influential role for up-gradation of socio-economic status of the rural poor. In particular the state like Odisha signifies the momentous growth in dairy sector with the help of Odisha State Co-operative Milk Producers Federation Ltd. (OMFED).In this regards the present paper is an attempt to put a lime light on the growth and development of dairy sectors in Odisha with a special reference to the OMFED. Along with this, the present study tries to explicate the performance evaluation of OMFED with its basic indicators i.e. physical achievement and financial achievement.
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Name : Impact of Demonetization on Indian Banking Sector “A Step towards Governance”
Author : Nitin Bansal
Abstract :
Government of India has demonetized the currency of Rs.500 and Rs.1000 on 8th November 2016, aimed to address corruption, counterfeit currency, black money and terror financing. The total value of demonetized currency was Rs. 15.4 trillion, which constituted around 86.9% of total currency in circulation. The study conducted in this paper reveals that demonetization influenced various economic sectors differently. The highly impacted period due to demonetization was experienced especially during November and December 2016. This impact was moderated prominently in the month of January 2017 and immoderate to a longer extent by mid of February 2017. As an impact of demonetization on Indian banks, there is a positive change in the financial statements of scheduled commercial banks. The quantum of amount deposited in the banks has raised and created surplus liquidity conditions. A significant increase in total number of accounts opened under the scheme of Pradhan Mantri Jan Dhan Yogna and the amount deposits in these accounts have also increased. A significant impact of demonetization has also been monitored in the use of electronic banking transactions. This study is descriptive in nature and the data has been taken for the period of pre-demonetization and post-demonetization.
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Name : A Test of the Five-Factor Model in Pakistan
Author : Ranjeeta Sadhwani, Dr. Mujeeb U Rehman Bhayo, Dr. Niaz Ahmed Bhutto
Abstract :
This paper aims to explore variations in expected return captured bysize, value, investment and profitability in Pakistani stock market and to analyze average returns patterns captured by three-factor and five-factor models of asset pricing of Fama and French (1993, 2016). Using the returns data and accounting measures from Data stream for 490 listed firms for the period of July-2000 to December-2015, we find no any return premium in Pakistan’s stock market. The returns on the factors of size (SMB), market, value (HML), operating profitability (OP), and investment (CMA) are approximately zero. Moreover, GRS test for Pakistan’s stock market demonstrate the supremacy of Five-factor model in explaining average returns pattern as compare to three-factor model.
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Name : The Impact of Competition on Non-Interest Income of Vietnamese Commercial Banks
Author : Diep Nguyen Thi Ngoc, Hung Doan Viet
Abstract :
The present research examines the impact of competition on non-interest income of 27 joint stock commercial banks in Vietnam in 2010-2017. Generalized least squares regression is used, and the results suggest that competition, HHI and bank assets have positive relationship with non-interest income. Based on these results, implications are that bank managers should employ technologies to decrease costs, boost competitiveness and non-interest income for Vietnamese joint stock commercial banks. In addition, supervisory agencies need to replace their regulatory approach.
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Name : Macroeconomic Variables and the Pakistan Stock Market: Exploring Long and Short-Run Relationships
Author : Sobia Naseem, Gao Lei Fu, Vu ThiLan, Muhammad Mohsin, Muhammad Zia-Ur-Rehman
Abstract :
The motivation behind this study is to an empirical examination of relationship exist between the stock value (KSE-100 index) and macroeconomic factors (Money supply, Inflation Rate, Interest Rate, and Exchange Rate) by utilizing monthly time series data information covering the period 30th June2009- 30th June 2018. The main target of this investigation is to check the long-run and short-run connection between macroeconomic factors and stock cost by using the different strategies and procedures. The outcomes of Augmented Dickey-Fuller (ADF) and Phillips Perron (PP) unit root test indicated the primary series is non-stationary in level and stationary in the first difference. On a monthly basis by using the Johann-Juselius (1990) multivariate co-integration and Vector Error Correction Model techniques, it is indicated the Pakistani stock market had a long run equilibrium relationship with a set of macroeconomic variables and with the short-term dis-equilibrium corrected at 7.22%.These discoveries are valuable for policymakers; securities exchange controllers, financial specialists, and stock exchange examiners.
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Name : Application of Fama-French Five Factor Model in Stock Pricing: Evidence from Emerging Market
Author : Dr. Muhammad Ishtiaq, Dr. Muhammad Shahid Tufail, Dr. Saqib Muneer, Muhammad Bilal Sarwar
Abstract :
Asset pricing models are attempt to pricing the different risks associated with the return on securities or other financial assets. Recently, Fama and French (2015) develop a five-factor asset pricing model which covers the limitations of Fama-French (1993) three factor model and Capital asset pricing model in terms of capturing the return behavior of portfolios related to the four firm characteristics: Market Capitalization, Book-to-Market ratio, Profitability and Investment. In this study, researcher applied both Fama-French three factor and five factor models in the Pakistan stock market which is an emerging stock market to suggest best model to pricing the Pakistani stocks. The study based on sample of KSE-100 index companies for the period 2007 to 2015. The regression results declared that Fama-French five factor model is better than three factor model to capture the portfolio return patterns related to the size, value, profitability and investment in the Pakistan stock market. The findings reveals that the five factors model capture the risk levels associated with firms’ characteristics and market portfolio returns fluctuations in pricing the stocks. Therefore, this model is useful to apply in security selection for portfolio formation, pricing the financial assets, to check the performance of the fund management industry and to calculate the required rate of return on investment.
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Name : Patient Satisfaction through modified SERVQUAL Model
Author : Dr. Rana Tahir Naveed, Ahmad Mohmad Albassami, Naveed Ahmad, Mahsa Moshfegyan
Abstract :
This study aims at investigating the modified SERVQUAL Model with sixth dimension of usability and its relation with patient satisfaction in private healthcare sector of Pakistan. To represent Private Healthcare sector, three large hospitals Iqra Hospital, Arif Memorial hospital and Hameed Latif were chosen. A total of 348 questionnaires were distributed among in-patients of these hospitals randomly and 261 fully filled questionnaires were received. Different statistical tools like descriptive statistics, Factor analysis, Correlation analysis and regression analysis were performed on SPSS software. The results of study showed that all six dimensions of SERVQUAL model like, Responsiveness, reliability, Empathy, Assurance, Tangibility and usability were significant predictors of Patient satisfaction in private healthcare sector of Pakistan but Responsiveness factor was the most dominant in this regard. The present study will help top management and policy makers of healthcare sector to craft better strategies for patient satisfaction through modified SERVQUAL model.
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Name : Paradigm Shift and Changing Future of Rural Marketing in India
Author : Dr. Vinod N Sambrani, Jayadatta S
Abstract :
Rural India in the near future is presumed to become one of the largest markets on the globe and is also transforming quickly in this dynamic world. Today India’s rural population consists of 12% of the world population representing huge untapped population. Consistently as the purchasing power and preferences of rural people are changing and every organization is looking forward to invest in rural markets. Rural markets have gained significance in the present scenario in nations like India and China which might lead to sustainable development and growth of Indian economy in upcoming years resulting in substantial increase in buying power of rural consumers. For most of MNC’s rural marketing has become the latest mantra that are focusing on rural markets to make inroads into huge Indian market. Village areas consume huge variety of urban and industrial manufactured goods due to the advent of green revolution in India which has lead to enhanced marketing skills and strategies known as rural marketing. As rural market environment keeps on changing, market profile also changes so as people. Hence companies are applying various strategies and modes to be a winner in rural market. Rural market also exhibits regional, linguistic, economic disparities and cultural diversities. Recently growth in buying power has brought lot of interest for major companies like ITC, HUL, Godrej, Colgate, BPCL and Nokia which are exploring cost effective distribution channels. The present paper brings in review of rural market environment, opportunities and major problems in India. Research paper also describes various strategies and major challenges of rural marketing in India.
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Name : A Study of Prevailing Organization Culture in Indian Industry
Author : Dr. Harshita Shrimali, Mr. Hemant Trivedi, Mrs. Anushri Mehta
Abstract :
Organizational culture as a subject deal in great depth about how the employees perceive the characteristics of the prevailing culture in the organization. Culture when is characterized by a structure of shared significance, we can anticipate that organization employees coming from completely various backgrounds or working at different grades will in general depict the prevailing culture in organization almost similarly (Sanghi & Robbins 2007).
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Name : Financial Deepening in South Asian Countries: Major Determinants
Author : Dr. Ashwani, Dr. Ved Pal Sheera
Abstract :
Purpose- South Asian countries are in nascent stage of their financial deepening and launching the gradual steps for financial dimensions to gear up the overall financial system. The present study accounts for the financial innovation carried out in south Asian countries in past two decades and measures the financial deepening for different periods. The study also identifies the structural shift in financial systems of these economies and underlines the thrust areas for advancement of financial deepening. Design/methodology/approach- The study exploited principal component analysis (PCA) for a dataset of South Asian Countries viz. Bangladesh, India, Sri Lanka & Pakistan, over the period 1988-2012. Findings- It is found that India financial system has shown consistent growth over the period of time, but got affected in the global financial crisis, whereas Bangladesh financial system has been able to maintain robust growth after 2007. Pakistan saw a better development in beginning of twenty first century but got burst in the recent global financial crises. Sri Lanka has witnessed various ups and downs in its financial performance for the sample period. The financial markets based environment seems to have vibrant role in the overall financial development of India and Sri Lanka. Practical implications- From the perspective of various dimensions of financial system, these economies are still in evolving stage in relation to developed countries. The status of financial system has potential to focus on the size, activity, efficiency and resource allocation pattern to further strengthen their systems. Originality/value- The paper quantifies the financial deepening of the system in various dimensions over the period. This information may be quiet useful for the decision makers to understand the dynamics of financial development of sample economies and thereby devise the policies for next advancement. Research Limitation: Present study has scope to extend the analysis for recent developments in financial markets viz. derivative markets and bond market.
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Name : Impact of Culture on Mergers and Acquisitions: A Literature Survey
Author : Dr. Bisma Afzal Shah
Abstract :
Mergers and acquisitions are becoming a favoured path for organizations attempting to have competitive advantage over its competitors. Organizations all over the world spend billions of dollars in pursuit of this strategy. However, the success rate is less than what is expected. One of the reasons attributed to the same is the clash of corporate cultures. The cultural aspect of mergers and acquisitions has been identified as one of the key issues that may help explain the failure of many mergers and acquisitions. Yet what needs to be done to improve cultural integrationin order to enhance merger and acquisition success has received relatively little attention. This present study attempts to review the research studies and literature to examine the role played by culture and suggest a framework for better management of cultural differences.
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Name : Economic Update
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Name : Editorial
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